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Microsoft's "Pink" smartphone to be Microsoft-branded?

by Nilay Patel posted Jul 1st 2009 @ 3:03PM

Ready for even more rumors about Windows Mobile 7 and Microsoft's mysterious "Pink" smartphone project? Good, cause we've got a few -- and the first is potentially huge. ZDNet's Mary Jo Foley says her best understanding of "Pink" is now that it's a Microsoft-branded phone running a custom UI on top of Windows Mobile 7, developed by what's left of the Danger team and targeted at the Sidekick market. Yep, Microsoft-branded -- as in, the exact thing Microsoft has been denying for ages now. What's more, Redmond wouldn't be letting third parties use this new UI -- Pink would be manufactured only by Sharp or Motorola, who've made Sidekicks in the past. It all makes sense, even if it does feel a bit like MS is knifing its partners in the back -- companies like HTC and Samsung have been equally aggressive in layering their own UIs like TouchFLO 3D and TouchWiz on top of WinMo, but it's another thing entirely to compete against Microsoft itself, especially now that AdWeek says Microsoft's selected an agency to develop a Pink ad campaign. Yeah, things are starting to get a little wild -- we haven't even mentioned the open questions of whether the Zune HD is running Tegra because it's based on Windows Mobile 7 Chassis 1, or whether Pink will launch on Verizon, or whether Zune will appear on other phones, or... you get the idea. Hey Microsoft -- you want to clear any of this up by shipping some products?

Read - ZDNet
Read - AdWeek

Microsoft "Pink" specs leak out: Tegra, Snapdragon, OMAP 3, oh my?

by Nilay Patel posted May 12th 2009 @ 3:39PM

Ready for some more delicious Zune / Windows Mobile rumors after today's June Zune letdown? Well buckle up -- the always-sharp Mary Jo Foley at ZDNet says she's got specs for Windows Mobile 7 Chassis 1, the heart of that rumored "Pink" smartphone, and they're pretty wild. According to the list, Chassis 1 phones will all have 3.5-inch or larger multitouch displays with ARM v6+ processors and OpenGL ES 2.0-compatible graphics hardware, 256MB or more of RAM and 1GB or more of storage, as well as at least a 3 megapixel camera, GPS, WiFi, Bluetooth, a compass, and accelerometer. Oh, and glory be -- a 3.5mm headphone jack is required. Here's the kicker, though: NVIDIA's Tegra platform is specifically listed as meeting the core CPU requirements, as well as TI's OMAP 3 platform and "Qualcomm 8k," which sounds to us like Snapdragon's QSD8xxx-series chips. If you've been following along, you know that all three of these (Tegra in particular) have been bandied about as potential Microsoft phone platforms, so it makes perfect sense to us that Microsoft's giving its hardware partners a choice of currently-available high-powered platforms for Chassis 1 -- especially since we've been hearing lots of whispers of hardware based on these chips in the works.

Here's the thing, though: we've also always been told that "Pink" is the codename for Zune software and services on Windows Mobile, so something tells us that Chassis 1 phones running Windows Mobile 7 will feature a strong dose of Zune flavoring -- a plan Steve Ballmer's repeatedly confirmed in the past year. So how do we think this all fits together? Well, we'll slightly revise our previous totally crazy, off-the-wall prediction: we think "Pink" is the codename for a new consumer-focused version of Windows Mobile that integrates Zune services, running not only on a touchscreen Zune HD, but on several third-party phones. Are we crazy? Yes, absolutely -- but you've got to admit the pieces are coming together.

Microsoft denies Twitter-sourced Zune rumors

by Nilay Patel posted May 12th 2009 @ 2:25PM

The future of the Zune continues to be awfully cloudy: although the Twitter account @officethemovie was directly linked from Microsoft's Office 2010 promo site earlier today, company spokesperson Brian Seitz just pinged us to say that those Zune rumors posted to the account weren't exactly on the up-and-up:

That account is bunk. Not run by Microsoft so I would not put much stock in what they say. The real Office movie account is http://twitter.com/office2010movie.

Of course, that's a denial focused on the source of the rumors, not their content, ~~so we're guessing something more serious is going on -- we've got a feeling whoever was running that account spoke out of turn, especially~~ since Brian himself promised new Zune hardware this year. Regardless, the lesson stands: people on Twitter will lie to you until you are penniless and alone, and then they will kill and eat you.

Update: Yep, the account is a fake -- the person who created it has fessed up to pulling the hoax as a publicity stunt for some rambling iPhone piracy article he wrote, which is an excellent way to be ignored forever.

Microsoft reiterates what we knew: no first-party handset, no Zunephone

by Chris Ziegler posted Apr 29th 2009 @ 2:46AM

While avoiding the juicier questions surrounding the mystery of Project Pink and its potential ties to Verizon for maximizing Pink's launch, a Microsoft spokesperson has issued new comments that reiterate the stance Redmond has held from time immemorial: there's no Zunephone, and furthermore, there won't be any Microsoft-branded phones.

Of course, the devil could lie in the precise wording, and the exact quote was as follows: "Microsoft is not going into the phone hardware business. Microsoft is not building a Zune-specific phone." Just because there's not a "Zune-specific phone" doesn't mean you can't steal some Zune tech for the phone business, and we have every reason to believe that Microsoft would want to be building Zune-esque features into Windows Mobile -- you can start to see tiny slivers of that in 6.5 with the home screen design, for example -- so we're still pretty confident that Pink (or another project) will ultimately marry portions of the technology and branding. In other words: Zunephone, no; Zune on Windows Mobile, though? Yeah, sure, why not?

Microsoft's "Pink" smartphone could rival iPhone on Verizon

by Darren Murph posted Apr 28th 2009 @ 1:37PM

It's crazy, we know. Just hours after hearing shockingly believable whispers that Apple's white-hot iPhone 3G could be sashaying over to Verizon Wireless, in flies a Wall Street Journal report asserting that the suits in Redmond are (also?) in talks with America's largest carrier. 'Course, we've heard rumors that Microsoft was banging out a smartphone behind closed doors for centuries now, but much to our chagrin, there's no mention of "Zune" in "Project Pink." Instead, we're told that said handset is a touchscreen-based multimedia phone that will aim to extend the Windows Mobile OS while "adding new software capabilities." Not surprisingly, the article also mentions that Windows Marketplace would be front and center on the phone, and potentially most interesting is this tidbit: "a third-party is expected to make the device." Hey HTC -- seen any strange calls originating from the 425?

[Via Boy Genius Report]

Zune rumors heat up, MS getting ready to launch Zune software on phones?

by Nilay Patel posted Apr 14th 2009 @ 6:31PM

Yeah, something is definitely up in Zuneland. Not only did images of the Zune HD leak out late last week, today AdWeek says that Microsoft's auditioning three major ad agencies for the launch of a new mobile service called "Pink" -- which is the project codename for Zune software on mobile phones. No, this doesn't mean any of those Tegra-powered Zunephone rumors are coming true -- it's far more likely that Microsoft is finally gearing up to re-launch Zune as the preferred media software and service for Windows Mobile, a plan Steve Ballmer's been hinting at for ages now. Remember, Microsoft has to keep its large stable of Windows Mobile hardware manufacturers happy, and launching a hyped new phone of its own with a Zune-based OS would basically be perceived as stabbing a billion-dollar business in the back -- not something you want to do when most of your partners are also deep in the Android game. On the other hand, you don't audition three huge ad agencies just to launch a Zune app on busted ol' WinMo, so there could be something big cooking -- if you forced us to throw caution to the wind and just guess, what we'd want to see is that $500m Danger acquisition pay off in the form of a reskinned consumer-oriented edition of Windows Mobile that integrates Zune services, running not only on a touchscreen Zune HD, but a variety of phones from third-party partners. Wishful thinking? You bet -- probably even crazy thinking -- but it would certainly shake things up, and that's never a bad thing. We'll see how it plays out -- care to share your dream Zune strategy in the meantime?

[Via CNET]

Microsoft readies Zune service for non-Zune devices, Marketplace appears in WinMo 6.5 screenshot

by Thomas Ricker posted Feb 13th 2009 @ 8:31AM

We're just days away from Mobile World Congress where Microsoft is expected to make a few notable annoucements. Until then, we have to settle for all the hints and innuendo we can gather as Redmond attempts to win back the hearts, minds, and pocketbooks of consumers infatuated with Android, WebOS, and whatever Apple's got cookin'. Like these supposed 6.5 screenshots above, this time showing what looks like a Marketplace store a la the Zune. We also have CNET reporting today that Microsoft quietly split its Zune team in two on January 22nd: software and services under Enrique Rodriguez, and hardware under Tom Gibbons who just happens to head-up hardware design at Microsoft's Windows Mobile unit. According Rodriguez, "Zune the service needs to transcend Zune the device" adding, "The goal is to make non-gaming entertainment a first-class citizen within Microsoft's business." That includes expanding the Zune service beyond the Zune and onto more devices than just Microsoft's. Or, "a little further out than just in Redmond," to quote Rodriguez directly. While he wouldn't say specifically when it was coming to Windows Mobile, he did say to expect products other than the Zune player to be using the Zune service sometime this year. Now, armed with those Zune-centric WinMo 6.5 screenshots and project Pink leaks, it's not too much a stretch to expect a Zune-like WinMo experience to be detailed in Barcelona. Besides, isn't it about time that Danger made good on that estimated $500 million acquisition?

Read -- CNET interview
Read -- Latest WinMo 6.5 screenshos

Microsoft insists it's not making a phone, rumored to be rebranding WinMo to "Windows Phone"

by Nilay Patel posted Feb 6th 2009 @ 12:10PM

We're just ten days away from whatever Microsoft has to announce at Mobile World Congress, and it looks like the company is trying to put a halt to the endless rumors that it's developing a phone: WinMo director Scott Rockfield told CNET it's not happening, and another Microsoft spokesman just denied it to the Wall Street Journal. That should be enough to shut people up, right? Of course not -- no denials by anyone ever have been -- but unless Stiv Ballmers actually pulls a Zunephone out of his pocket next week, we're going to assume that Microsoft is on the level with us, persistent rumors of some crazy Tegra-powered superphone notwithstanding. We are willing to believe that the company is planning on rebranding Windows Mobile as "Windows Phone," however -- yeah, it's a Digitimes rumor, but it makes a lot of sense to us, and it's an easy way to capitalize on the launch of a new version. We'll see what happens, we suppose -- honestly, we just want a US launch of the Compulab Exeda.

P.S.- Mary Jo Foley at ZDNet says what's more likely is that Microsoft is working on several Windows Mobile reference hardware designs -- including one based on Tegra -- which we find much more believable and lines up nicely with some other whispers we've heard.

[Via PhoneMag]

Read - WSJ, "Microsoft: Once Again, We're Not Making a Smartphone"
Read - CNET, "Nvidia-based Microsoft smartphone coming?"
Read - Digitimes, "Windows Mobile phones to become just Windows phones, say sources"

"Zune Mobile" gets mentioned, plot thickens for Project Pink

by Chris Ziegler posted Dec 14th 2008 @ 12:40PM

Okay, so he doesn't have a thinner Xbox 360 than the rest of us -- at least, not one that's been captured on camera -- but Paul Thurrott still knows his way around Redmond, so when he utters the phrase "Zune Mobile," the cellphone-using world probably ought to sit up and listen. Rumors of Microsoft's so-called Project Pink have failed to quiet down, but the latest intel seems to suggest that we're looking not at a Microsoft-branded device but an entire software and service platform -- something Danger's pretty good at managing, and something Microsoft had said it liked when it closed the acquisition earlier this year. How does that tie into Zune Mobile, though? It seems that Pink might include Zune support as part of its offering, which could translate into a Zune Mobile software package for Windows Mobile (prior to the mythical version 7, says Thurrott) that would bring far more robust media support than any Microsoft-powered phone before it, and maybe -- just maybe -- a wireless download store. Ballmer's already said Zune support would filter down to Windows Mobile eventually, and for what it's worth, those alleged Windows Mobile 6.5 shots sure look Zune-ish, which would make true Zune support fit right in -- and Danger's in the PMX group alongside the Zune peeps, so that adds some credence to the potential Pink tie-in. Is it enough to resurrect WinMo from the brink of obsolescence in the consumer space? Likely not, but it's a heck of a start, and might just quiet down those endless Zunephone rumors for a wee bit.

Read - Paul Thurrott mentions Zune Mobile
Read - Project Pink includes Zune support?

Steve Ballmer confirms Zune coming to Windows Mobile

by Nilay Patel posted Oct 2nd 2008 @ 4:27PM

Rumors of a Zune phone have floated around forever, but we've always thought it would make more sense for Microsoft to start by simply making a Zune player for Windows Mobile -- a plan Steve Ballmer casually confirmed today in an interview with CIO Magazine. Sure, Ballmer's hinted at Zune on WinMo in the past, but those were just hints -- not like today's pronouncement that "the Zune software will also be ported to and be more important not just with the hardware but on the PC, on Windows Mobile devices, etc." That's a pretty solid declaration of things to come, if you ask us -- too bad he didn't give a time frame. Now, about that 360 integration.

[Via WM Power User]

Microsoft reaffirms that it's steering clear of handset manufacturing

by Darren Murph posted Sep 26th 2008 @ 5:37PM

We've heard it time and time again, but the inner Zune Guy within us refuses to believe Microsoft is really shunning the chance to pump out a handset of its very own. Unfortunately, Lady Luck hasn't done us any favors since the last time this question was posed, as Scott Rockfeld, group product manager for Windows Mobile, recently confirmed that Microsoft has "no plans to build [its] own phone." He continued by adding that "right now [it's] happy to share the limelight." C'mon Scott -- where's that tenacious spirit you had that first day in Redmond? Where's the unrelenting determination to conquer the competition? Where's... oh, never mind.

[Via Pocket PC Thoughts]

Microsoft job posting hints at cross-platform Zune environment?

by Joshua Topolsky posted Sep 6th 2008 @ 5:35AM

We've heard Microsoft make vague references for some time about a Zune-like experience involving non-Zune devices (Windows Mobile phones, Xboxen), and it looks like they may be making real moves in that direction. A recent job posting from Redmond for a "Software Development Engineer in Test" calls on someone who "dream[s] about having a mobile phone based entertainment experience powered by a unified entertainment service across devices such as Zune, Xbox and PC." Someone, the ad reads, who will, "create a 'Connected Entertainment' experience, realized through the Zune service, that spans multiple devices such as Zune, Xbox, PC and Mobile phones." Sure, it's not exactly a bold-faced advertisement for a cross-platform Zune environment -- but it's pretty damn close.

[Thanks, Ryan]

Nokia / Microsoft working on Zune Marketplace integration?

by Darren Murph posted Aug 4th 2008 @ 7:05PM

First things first: open wide and ingest a mouthful of salt. Put away that bitter beer face and down it, we said! Okay, now that you're adequately skeptical, get a load of this. Word on the street has it that Nokia is currently working with Microsoft in order to integrate the Zune Marketplace into the former firm's handsets. No, there's no talk of a Zune Phone here -- no new hardware at all, actually. Instead, it seems the two could be figuring out a way to offer Zune Marketplace content on Nokia's prolific "non-smartphones." Make no mistake, Nokia sells quite a few low-end handsets, and if the Redmond powerhouse could get its material on 'em... well, we're pretty sure you see where this could go. Oh, and we're totally not buying this until N-Gage pops up on the Xbox 360.

[Via Electronista]

J Allard says no Zune Phone on the horizon, Zune tattoo guy weeps

by Joshua Topolsky posted Oct 3rd 2007 @ 11:21AM

The funkiest and freshest dude in Redmond, J Allard, has once again reached out to the people and dropped straight-up knowledge in regards to Zune Phone rumors. According to the report, during an interview with Reuters Allard shrugged off the chatter, saying that the company was focusing on the new Zunes at the present time. It would have seemed like a total dead-end, but the Microsoft exec then noted that the Zune was built on top of Windows Mobile, and added that the giant has, "The flexibility to take these in a different direction where [sic] our customers, our partners and we are ready." Sure, some new product would be nice, but let's be honest folks -- why would you need to make a phone when everyone is running your software anyway?

Microsoft exec rekindles iPhone rival rumors, gives Zune a B-

by Darren Murph posted Sep 5th 2007 @ 9:28AM

It's probably not shocking to anyone that the Zune hasn't exactly lived up to the high hopes Microsoft had for it, and at the recent Citigroup technology conference in New York, Mindy Mount -- corporate vice president and CFO of the firm's entertainment and device division -- noted that she'd "give it a B-," and also stated that it was a "solid effort for the first year." More intriguing, however, was her comments on the future of the Windows Mobile OS, and while she was tight-lipped in regard to RIM acquisition whispers, she did hint at the possibility of a tweaked system to compete with Apple's iPhone interface. Reportedly, Mount stated that Microsoft "identified [Windows] Mobile being more integrated with photos and music," and concluded by proclaiming that it was "a natural thing to have in its product roadmap." Of course, this corporate speak can't really be regarded as much more than just that at the moment, but feel free to make of it what you will.

[Via Zune-Online]
Read - Microsoft Exec Hints at iPhone Rival
Read - Microsoft exec: Zune gets a B-; Xbox profitability; Windows Mobile's future