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viral posts

Sony Ericsson goes viral with Xperia X1 marketing

by Joshua Topolsky posted Sep 11th 2008 @ 10:31AM

Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new "alternative reality thriller" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but at least we get to see action-packed chases, Memento-stealing plot points of the highest order, and one weird, seemingly backmasked utterance of "Johneeeeeeeeeee... X!" Hit the read link for the full clip, and check out another video after the break which helps to unravel the mystery.

[Via Pocket-lint]

Continue reading Sony Ericsson goes viral with Xperia X1 marketing

LG Secret viral ad aims for sexy, ends up squarely at creepy

by Nilay Patel posted Jun 18th 2008 @ 3:28AM

Look, LG, it's all well and good the Secret has a touchscreen and that sweet DivX-capable 5 megapixel camera, but making a viral video that can only be described as early-90s softcore voodoo porn and ends with a sheepish phone call from the dude's mother is probably not the best way to highlight those qualities. Video after the break -- warning, it's just a hair on the NSFW side.

Continue reading LG Secret viral ad aims for sexy, ends up squarely at creepy

When laptops attack, Nokia style

by Sean Cooper posted Jul 25th 2007 @ 9:03AM

Nokia has kicked off a clever new ad campaign for its N95 over at jealouscomputers.com. It features videos, "victim reports" and the like from ordinary unsuspecting citizens attacked by their once-faithful-but-now-green-with-envy laptops. The site is definitely worth a good once-over as some of the content -- we really thought the beach scene was a good laugh -- is pretty well done. Other highlights include downloadable content such as camouflaged ringtones, where the Nokia tone is disguised as somebody whistling or a dog barking. Hit the link to get in on the folly.

[Via Core77]

Emotive's Push Ringer overrides ringtones, pranksters overjoyed

by Darren Murph posted Apr 20th 2007 @ 11:17PM

Forget personalized ringtones and ringbacks, the next tween obsession has arrived in the form of Push Ringer, which "enables a caller to push an outgoing ringtone to the receiving phone -- allowing the caller, not the called person -- to set the tone." We're assuming you're either elated or sighing mightily after reading that, but there's 7.7 million reasons why you wish you would've implemented it first. A group of deep-pocketed investors have sunk $7.7 million into Emotive Communications' flagship idea, which temporarily overrides the phone's preset ringer, and moreover, allows the recipient of the surprise sound-byte to "instantly buy a copy" if they so desire. Notably, this very service has already taken the VoIP world over, as Skype users are probably more familiar with the RingJacker concept. Now, who's down for inventing the Push Ringer Reverser to send a "you got punk'd" clip back at the egotistical sender?

[Via The Raw Feed]