FCC keen on commandeering TV spectrum for wireless broadband
[Via Phone Scoop]
television posts
Gemstar-Tv Guide has launched a new web-enabled version of its source for all things telly related with M.TVGuide.com. The site offers a 14-day ahead look at all your favorite programming including episode guides, news, recaps, and likely anything else TV-related in the entertainment world -- if you're into that type of thing. If you choose to register with your mobile number, you can then opt in for series and show reminders via text message, and never miss Oprah again. All we need now is for it to talk to our Slingbox and sort out automatically recording anything we forgot to set up on the PVR.
Kinda makes MediaFLO, DVB-H, and the lot all seem like child's play, does it not? 'Course, the proof is in the pudding -- but startup WhereverTV is promising an honest-to-goodness four figures worth of channels delivered to 3G handsets by year's end. PCs eat first (the beta's running now, actually), followed in October by TVs powered by special set-top poxes, but the concept remains the same: pipe stations from around the world over the 'net and pay the bills with ads, meaning users won't pay a red cent for subscriptions out of the gate. Unlike services that have tried this model before and ended up dying slow, painful deaths in the court system, WhereverTV has deals in place for everything that it's planning to broadcast, so it's on considerably more stable legal footing. The company's primarily looking to target ex-pats in the US, but until we find ourselves a cable service that's gonna give us 1,200 channels to Sling, we think it may have a few native users on its hands, too.
Squarely falling into the "you've got to be kidding" category, the Advanced Television Systems Committee has just announced that it will be developing its very own standard to "enable broadcasters to deliver television content and data to mobile and handheld devices via their DTV broadcast signal." In case you weren't aware, the world is quickly becoming over-saturated with hordes of other mobile television protocols, and just like the other guys, the forthcoming ATSC-M/H standard will be backwards compatible, which will allow "operation of existing ATSC services in the same RF channel without an adverse impact on existing receiving equipment." Among the services it hopes to channel are ad-supported (free to the user) television broadcasts, elusive "real-time, interactive services," subscription-based TV, downloadable content for on-demand playback, and there's even the potential for "real-time navigation" niceties in the future. Still, we're sure the standard will find a way to operate just fine, but unless a bidding war breaks out and the cost for mobile TV plummets due to all this competition, we're not really sure all these like-minded options are entirely necessary.
Mobile TV may not be off to the blazing start some had hoped, but it seems like only good things can happen when the world's #1 and #2 handset manufacturers get together to push it. Nokia and Motorola have announced an agreement to collaborate on DVB-H interoperability, lessening the burden on carriers trying to take mobile TV networks live and (hopefully) hastening wide-scale adaptation. The agreement may be seen as a blow for Qualcomm, which peddles the rival MediaFLO tech, but even they've managed to hedge their bets in the event the tide turns solidly against them. Either way, this all means nothing until devices are in consumers' hands and the market is sustainable; Modeo, we await your move.
Like those Jupiter Research survey
results we've seen before, Amberlight consultancy firm tells us that consumers do indeed want mobile
television. However, they are put-off by poorly designed devices and lackluster services associated with those 3G
streaming TeeVee solutions. They found current offerings to suffer from patchy 3G reception, slow startup times ranging
from 2 and 5 minutes, and overly complicated usage experiences lacking on-screen displays and EPGs. Certainly, much of
this is already being addressed by next-generation handsets with integrated digital TV tuners
for accessing new broadcast, mobile TV solutions over DVB-H, T-DMB, and
MediaFLO -- so we're not overly concerned.
After-all, Amberlight says their research, uh, "proves" that there is consumer demand for mobile TV if only
operators can offer services which are "easy to use" and "competitively priced." Well, we're glad
that argument is settled.








