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TAG Heuer's €3,400 Meridiist handset gets official


Surely those rumored shots of TAG Heuer's luxurious first handset from last week are still stuck in your head, right? Go on and purge those puppies right on out, as we've got the very first press shots (more in the read link) of the now-official Meridiist to focus our attention on. Reportedly, the handset was indeed developed in partnership with Modelabs, and beyond the all-metal casing, you can also expect a sapphire crystal screen, 2-megapixel camera, multimedia player, 1.9-inch QVGA display, Bluetooth and a battery good for 7-hours of yappin' aimlessly about how pricey your new mobile is. Speaking of which, did we mention this prized piece will run you between €3,400 ($5,420) and €3,900 ($6,216), depending on customizations, when it sashays onto the scene in Q2? Yeah, ouch.

Shots, specs of TAG Heuer's Vertu killer?


When we first saw this picture, we immediately thought, "whoa, this thing could seriously give Vertu a run for its money for a fraction of the price." So yeah, we still think TAG Heuer's foray into the mobile market could give Vertu a taste of its own medicine (seriously, just look at it) all except for that "fraction of a price" bit; turns out the rumors have the candybar, named "Meridiist," priced somewhere around €3,400 to €3,900 (about $5,338 to $6,123) depending on how it's configured. Your fistful of euros will apparently get you a sapphire crystal display, 2 megapixel cam, 1.9 inch QVGA display (weak!), Bluetooth, and the full array of "luxury" materials like steel and leather when it launches later this quarter into the hands of the world's privileged.

[Thanks, Aniki]

TAG Heuer teaming with Modelabs for branded phones

France's Modelabs does serious business brewing up custom devices for companies looking to slap their logo on a line of cellphones, and the latest to enter the fray is going to be decidedly Swiss. TAG Heuer, best known for its watches, is looking to grow the brand well beyond wrist candy; the CEO says he was encouraged by the success of its recently-launched eyewear line and figured that the luxury phone market was a good market to tap next, a rumor that has dogged the company for most of this year. Look for the fruits of Modelabs' and TAG Heuer's joint efforts to materialize in the second half of 2008. Here's our question, though: will it tell the time? These guys wouldn't want to put their bread-and-butter division out of work, right?

[Via textually.org]

First Tag Heuer cellphone mockups surface

As we suspected, it looks like Tag Heuer will indeed be joining the ranks of D&G, Prada, Aston Martin, McLaren, and the host of other brands out there who are joining the cellphone craze. Dial-a-Phone is reporting that the forthcoming handset should be "a completely new design," unlike the D&G RAZR which was devoid of originality save for the branding, gold finish, and dangerously high pricetag. Additionally, the Paris-based ModeLabs will indeed be crafting the design, and if all goes as planned, should be launching in undisclosed locales "within a few months." Currently, all they know is that it should be "made of stainless steel" and closely resemble many of Tag's unmistakable timepieces, and while chances are slim that the phone will actually be in a watch, be sure to hit the read link for the first wave of mockups.

[Thanks, Stokelake]

Tag Heuer to partner with ModeLabs on luxury handset?

It looks like the competition in the luxury phone market is heating up, as folks still trying to choose between Gresso, Vertu, GoldVish, the D&G RAZR, or the ridiculously pricey Black Diamond could see one more alternative in addition to the recently-unveiled LG Prada. According to Sybarites, Tag Heuer -- the folks responsible for Jeff Gordon and Tiger Woods' sumptuous wristwatches -- is teaming up with ModeLabs to introduce "a completely new phone" for deep-pocketed talkers. While details (including a sneak peek) are scant, the phone is "expected to be made of stainless steel and have many similarities to Tag watches," but it seems we'll just have to wait this one out before making any other far-reaching predictions.

[Thanks, James]




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