82% of America never uses text messaging
[Via Textually, image courtesy of ugo]
Posts with tag survey

In a Harris Interactive survey of 2,030 US adults of whom, 1,778 have actually flown in an airplane, a full three quarters say that cellphone usage on airplanes should be restricted to "non-talking features." In other words, email, texting, and surfing the Web. That's a pretty significant majority seeing as how the EC has cleared the way for calls within European airspace. 69% of consumers agreed that if voice calls are permitted, a special "talking zone" should be established so that other passengers are not interrupted. While the survey reflects our own opinions, take note that the results benefit sites like Yahoo! Mobile, the very company which commissioned the survey. It's also worth highlighting a comment made by a certain Miss Teen, South Carolina who said, "That some US Americans should be unable to do so, because, uh, some-a people out there in our nation don't have cellphones, and such as, maps." Good point.
While Verizon and T-Mobile shared honors in a customer service survey just two months back, it was regional carrier Alltel snagging most of the gold in a recent J.D. Power and Associates survey of wireless call quality. Reportedly, said carrier was able to take the "sole or partial top spot in three of the report's six regions," while Verizon stood on top in two regions, US Cellular in one and T-Mobile (along with Alltel) in another. The data was gathered from 24,570 respondents that were questioned about dropped calls, static / interference, failed connection on the first try, voice distortion, echoes, no immediate voicemail notification, and no immediate text message notification. Interestingly, the study also found that "customers using 3G handsets experienced fewer call quality issues," and while call quality problems reported by folks using CDMA happened around 14 times out of every 100 calls, nearly a quarter of calls from those on the iDEN network were primarily about problems with call quality. Check out the full spill in the read below, we won't tell anyone you're a number lover.
Though we can't say we're entirely shocked -- after all, it's not like some other handset will really satisfy when you've had your eye on that one -- a recent survey conducted by Opinion Research Corporation found that smartphones were the number one returned gadget this holiday season. Granted, the study was one of online nature, and neither Apple's iPhone nor any of RIM's BlackBerrys were included (um, why not?), but we digress. Reportedly, more than one-fifth (21-percent, to be precise) of smartphone recipients surveyed said they hustled back to the store shortly after gift giving was over and promptly returned it, and comically enough, the "inability to understand the product setup process was cited as the primary reason" that consumers did so. 'Tis a shame, really. [Warning: PDF read link]
We typically expect to see T-Mobile top J.D. Power's wireless customer satisfaction surveys, but it seems Verizon's been sneaking up on the peeps in pink. In Volume 2 of its 2007 study -- Volume 1 having come out in May -- Verizon has ended T-Mobile's 5-period streak atop the rankings, scoring 726 on a 1000 point scale to take the crown. To be fair, T-Mobile slides in just one measly point behind at 725, but it's still gotta smart a bit to lose the title. AT&T, Alltel, and Sprint Nextel round out the top five, scoring 708, 695, and 679, respectively. Not even Verizon really deserves to pop the bubbly here, though, seeing how the survey represents a 12-point slide in industry average satisfaction year over year and a 7-point decline since the last reporting period. Maybe the whole prorated ETF fad will start to turn things around?
Although the necessity (or desire, actually) for integrated mobile entertainment in one's phone has long been argued over, we can't help but notice that the fad is ever-so-methodically catching on. Recently, a consumer study from Parks Associates found that LG and Samsung handsets led the way in "advanced mobile entertainment features," noting that their cellphones were more likely to support mobile TV, music, and games in the US. More specifically, nearly 12-percent of LG / Samsung owners reported having the aforementioned features, while just eight-percent of Moto users checked the box and nary a single Nokia respondent claimed to have such luxuries. Hmm, we're guessing the N95 owners were all too preoccupied to represent?
Let's face it: the prototypical handset user isn't apt to favor advertising much at all, but a recent research study commissioned by mobile media publisher MoMac found that owners seemed to prefer the tried and true text-based flavor when all was said and done. More specifically, 56-percent of the 1,400 surveyed favored text-based ads, while picture / banner ads came in as the second most popular with a thumbs-up given by some 29-percent of respondents. Interestingly, a quarter of the males in the crowd preferred video advertising over all other methods, and the 16-to-24 age group was found to like video ads nearly twice as much as those 55 years or older. So, how's about you, dear readers? Do the less invasive text-based plugs gather your love more often than those oh-so-tempting videos?
While we're inclined to believe that most of those surveyed are just too lazy to disconnect their landline which hasn't been used in the past 24 months except for picking up a few stray telemarketing plugs, a recent Harris poll reportedly shows that a whopping 81-percent of US adults still have a landline phone in their home. Notably, 77-percent of the test population also had a cellphone while 16-percent had warmed up to VoIP, but a paltry 11-percent of the participants admitted to relying solely on cellphones to get their yap on. Of course, the generational trend was in full effect, as the majority (55-percent) of that small chunk was of the younger set between the ages of 18 and 29. So, dear readers, how many of you are still keeping your landline provider in business for a medium you could easily do without?
Ah yes, toilet Internet -- it doesn't get much better then that when privacy and escaping from strict office 'net policies are key. In a T-Mobile commissioned poll of a couple thousand folks in England, 48 percent of them are using their mobile phones for Internet access at workplaces where Internet use is not allowed or severely limited. Further findings also point out that as many as 25 percent of users know they have access on their handsets, but aren't sure how to use it (we can now start to see how this poll may be helpful to T-Mobile). Armed with these findings T-Mobile has launched the "Set the Internet Free" campaign, and will set you up with its web'n'walk service for only the cost of a trip to your local T-Mobile shop. All of this of course leads to a couple of our own results from this poll: first, get 'em hooked, then raise the tariffs once they've adopted.




Other Weblogs Inc. Network blogs you might be interested in: