MetroPCS sees huge influx of customers, intros GroupLINE

[Via GigaOM]
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One of the lovely perks of existing as a tiny entity within a global megacorporation is that you can be a little coy with your public disclosure and get away with it. That's exactly the game kid-friendly Disney Mobile is playing as it gears up to celebrate its first anniversary, completely ignoring the burning question of subscriber count to concentrate on inane stats like how many people use its GPS tracking services (30 percent, by the way) and the balance of adult users to kids (56 to 44 percent). Sub count is particularly interesting here for a couple reasons: first, all eyes are on the still-maturing MVNO market as players try to find their niches and stake their claims against the big guys, and second, stablemate ESPN Mobile bit the dust last year for lack of interest. To be fair, Disney Mobile's target demographic is utterly different than ESPN's was -- and kiddie phones seem to be hot items these days -- so it's entirely possible all's well in the Magic Kingdom; until Disney decides to release more deets or the division closes up shop, though, it's all speculation.
Americans, some of whom still have the nasty aftertaste in their mouths of the nightmarish number portability rollout here, must be feeling for their Japanese counterparts today. After flipping the switch this month to allow folks to take their numbers with them, it seems Softbank Mobile was the big winner -- sort of. In the process of accepting thousands of incoming applicants, their computer system buckled under the load, leaving the carrier all but paralyzed over the weekend and unable to accept sign-ups or cancellations. Fortunately, it looks like their IT folks were on the ball and everything's back to normal now (we hope).
It looks like Amp'd and ESPN Mobile aren't the only MVNOs discovering that their business models may not be getting them where they want to be. An unconfirmed report out of Telecoms Korea is brewing that Helio -- chic Kickflip and all -- has managed to sign up 100 (yes, that's one hundred) subscribers since launching a couple months back. SK Telecom, which teamed up with Earthlink to form Helio, is denying the reports and insisting the true number is in the thousands, but either way they've fallen well short of projections. It looks like we now have an explanation for Helio's shockingly generous gadget trade-in program. SKT also looks to shore up Helio's lineup with as many as five new models by year end, but we have to wonder -- if 100 subs is an accurate count, is there any hope for a turnaround?
Saki Mobile, the kinda-sorta MVNO that also distributes its content through a Windows Mobile application, has teamed up with independent "digital record label" INgrooves to offer users what they're calling a "wireless digital music community." INgroove, which represents such artists as Nappy Roots and Thievery Corporation, will offer their musicians' songs, bios, pictures, ringtones, etc., etc., along with supposed "direct access" to the bands themselves through a messaging service. Furthermore, subscribers can communicate amongst one another using Saki's IM client, chatting and sending around concert info and band updates, along with all the great swag that they've downloaded. 







