Cellphones thinner than ever
[Via MobileTechNews]
study posts



We'd like to believe the writing's been on the wall for true, classic dumbphones for a helluva long time now, and new survey stats are suggesting that the trend is moving in that direction -- though admittedly not quite at the brisk pace we'd prefer. An NPD Group survey found that fully 20 percent of American mobile users "prefer" to use their phones for browsing and multimedia in addition to making calls, which is a pretty strong statement from a RAZR-using that was totally unaware that wireless data even existed just a couple years ago. Going forward, the big hurdle carriers face is knowledge -- or lack thereof -- with fewer than 35 percent of consumers knowing whether their current models have expandable memory, GPS, WiFi, video, or music capability. As NPD points out, the way to drive revenue in a tough economy might be to help subscribers simply realize that their phones can do more than they realize, which turns into a few extra bucks of ARPU... 'course, cool phone lineups always help, too.
Okay, so maybe that "thumb failure" bit isn't in this particular study, but it's definitely a logical conclusion to draw, right? At any rate, a recent survey from Portio Research has found the mobile messaging market will likely bring in some $130 billion in revenues by the year's end, and that figure could climb to $224 billion by 2013. Also of note, Americans are said to send "double the number of messages that Europeans average each month," and that's despite the fact that 82% of USers never even use the service. Looking for one last tidbit to chew on? SMS was found to be the mobile messaging weapon of choice in every researched nation save for Japan, which (on the whole) relies more on mobile email than texting.
We're not even going to pretend we fully grasp what's going on here, but the long and short of Shiraz University of Medical Sciences' latest findings are that cellphones can trigger the release of mercury from one's fillings. Yes, seriously. The study asserts that out of 14 test subjects with fillings, those who used mobile phones had a statistically significant increase of mercury from urine tests than those who refrained from yapping. The science behind all of this is far beyond our IQ levels, but we're a little freaked out/not freaked out, regardless.
Fewer Americans are buying new ear candy these days than they were a year ago, according to a newly-released NPD survey -- but those that are still dropping coin are dropping more of it. An estimated 28 million cellphones came off shelves and into pockets in the second quarter of 2008, down a solid 13 percent year over year, but the increase in average handset price was nearly enough to offset the drop in volume altogether. Particularly notable was the fact that smartphone sales doubled in the past year, with full QWERTY models seeing the biggest gains; it's probably still a bit early to sound the dumbphone's death knell, but could it be on the horizon?







