Livestream Livepack: a 'satellite television truck in a backpack'
[Via Red Ferret]
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After a groundswell of hype that the rumored BBC iPlayer for the iPhone might be some crazy, Apple co-developed, SDK-usin' piece of kit, the reality is just a little underwhelming. Fact is, yes, the BBC-only streaming app has migrated to the iPhone -- but it's built entirely on the handset's existing technology stack, prior to the SDK announcement. Ah well, it's probably just as well considering that the content available on the beta-quality player is limited at the moment, and let's be honest: they're gonna need 3G to really rock, anyway.
XM radio not so much your thing? AT&T's starting to roll out another officially sanction choice for streaming radio on some of its devices through a new partnership with Pandora. Basically, users can access their personalized Pandora stations directly from their handset -- up to 100 of 'em -- and the carrier specifically mentions that users can enjoy those stations anywhere within its 3G network, suggesting that the streams are probably of a high enough quality to actually be worth listening to. Check it out now on Samsung's SYNC, A717, and A737, the Motorola V3xx and V9, and the LG Trax, CU400, and CU405 for $8.99 a month.
ClearChannel, purveyor of all things terrestrial radio, think they see the writing on the wall when it comes to mobile streaming -- and they don't intend to get left out of the fun. A fairly far-reaching deal with Cingular announced this week gives customers the option to download radio broadcasts from ClearChannel stations for $2.99 a month, while streaming adds another 99 cents to the bill. Only New York's WHTZ-FM is available initially, but plans are in the works for "up to 100" additional stations to launch in the next year. The download plan gives folks access to interviews and features, but it looks like the closest they'll be offering to music will come in the form of a list of the last 10 titles and artists that graced the airwaves. And if you thought $2.99 was enough to buy you out of advertising, think again -- "sponsor announcements" will be part and parcel with the service.
Mobile ESPN might not have attracted quite the following they'd have hoped for so far, but that's certainly not to say they won't keep on keepin' on. In a deal with potentially broad-reaching implications for 3G data, MVNOs, and mobile entertainment in general, the sports-oriented carrier has announced plans to broadcast live college football games to their handsets, with as many as 25 planned for the 2006 season. Details are slim for the picking -- including the all-important question of pricing -- but if they can get this feature out the door for little or no additional cost on top of their basic service plans, we can definitely see this winning a few converts (not to mention flooding Sprint's EV-DO pipes in the process).
Just in time for the playoff race to heat up, Sprint's inked a deal with Major League Baseball to provide every -- yes, every -- major league game via streaming audio to Vision and Power Vision-enabled handsets. What's more, each game will be available via both team's flagship stations in addition to a Spanish feed. Called "Gameday Audio," the service will run ya $5.99 and should be available this month. Now just throw in a little A2DP, maybe some Sirius for entertainment during the seventh-inning stretch, and you've got yourself a pretty wicked setup for baseball on the move.
Perhaps looking to get a quick hit of cash before the onslaught of competing services gets into full swing, MobiTV has announced a deal with Oak Investment Partners, a venture capital firm, to provide $70 million in exchange for a board seat. No word on what kind of spending spree will ensue, but MobiTV's saying that the cash will "fuel the Company's rapid expansion in response to the overwhelming demand for its mobile television and radio service across international markets." To their credit, the numbers show that these guys are growing pretty rapidly, clocking over a million total subscribers at latest count -- not bad for a company whose domestic carrier partners have launched at least partially competitive services. Having sampled MobiRadio, though, we'll say this much: we hope a few bucks of that VC cash goes toward offering higher-bitrate streams.






