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Posts with tag softbank mobile

Softbank's operating profit climbs 8.1%, isn't good enough

Seen exclusively, an 8.1% rise in operating profit is pretty remarkable. But when you consider that rival NTT DoCoMo just posted a 41% boost in profits... well, you get the point. Unsurprisingly, Softbank was able to increase its profits by reducing the amount of subsidies it applied to phones -- which obviously led to fewer new handset sales overall -- but analysts were still perturbed by the amount of discounts it did hand over. Reportedly, the street was expecting operating profits to top ¥86.1 billion ($805.7 million), but the outfit wound up missing the mark by a cool billion yen ($9.36 million). As for the iPhone 3G influence? Gotta wait 'til next quarter, bub.

[Via mocoNews]

SoftBank's iPhone pricing roughly in line with AT&T's


Japan's only carrier to seal the deal with Apple thus far, SoftBank Mobile, has unveiled key details about its pricing strategy when the device launches on July 11 alongside the rest of the globe. The 8GB and 16GB models will sell for ¥23,040 (about $214) and ¥34,560 (about $321) respectively, just a hair higher than the $199 and $299 being charged by AT&T in the US. As might be expected, SoftBank -- which has historically stolen customers from its competitors with extremely aggressive pricing -- is taking a more aloof approach with the iPhone, claiming that the prestige of the device will be enough to get people in the door. Along those lines, a ¥7,280 (about $68) per month plan will be required, which includes unlimited data and represents about a 70 percent premium over the average SoftBank customer's bill. Without one-seg or a wide VGA display -- two features that are virtually givens on domestic Japanese handsets these days -- it'll be interesting to see how the "yeah, but it's Apple" approach flies here.

[Via mocoNews]

SoftBank announces Summer 2008 collection


If you're noticing a trend in Softbank Mobile's latest lineup, you're not alone. With the exception of a single device -- the PANTONE Slide 825SH from Sharp -- every single device here is a flip, although the Panasonic 921P rocks a dual pivot to make the one-seg viewing even more enjoyable. Here's a quick rundown of what we've got:
  • Sharp 923SH. Huge 3.3-inch WVGA display with AQUOS branding. Early July launch.
  • The Premium Waterproof 824SH from Sharp. Alleged to be the world's thinnest waterproof phone with a 15.3mm metal body. Early July launch.
  • Panasonic Tropical 823P. We're not sure where the "Tropical" comes into play here, but it's waterproof. Late June launch.
  • Sharp PANTONE Slide 825SH. Integrated motion sensors and a choice of eight colors are all well and good, but we think the 825SH's real selling point here is that it's the only slide in a sea of flips. Early July launch.
  • NEC 821N. It's got a "cute incoming light," according to the translated press release, and that's good enough for us. Early July launch.
  • Panasonic Mirror II 824P. It's alleged that the 824P's glossy surface changes color when you look at it from different angles, though it's the WQVGA display that we'd probably be spending most of our time ogling. Early August launch.
  • Toshiba 824T. This one is targeted at women, according to Softbank, with a jewel-like surface and color options to match. Early September launch (so much for the "Summer" part of "Summer collection" on that one, we guess).
  • NEC 821N GLAMOROUS. This extra-fancy version of the 821N is being launched in collaboration with GLAMOROUS Magazine, featuring custom designed shells, themes, wallpapers, and ringtones. Launches September 6.
  • NEC 820N. A stainless steel 11.7mm body should be enough to sell this one to a few souls; one-seg and a 3-inch display aren't going to hurt, either. Early July launch.
  • Toshiba 823T. The 2 megapixel camera isn't going to garner a lot of attention, but this might be our favorite design of the lot with some tastefully integrated carbon fiber accents. Launches early September.
  • Panasonic 921P. Taking a cue from the 923SH, this one rolls with VIERA branding on its 3.1-inch WVGA display, which pivots in both directions for easy TV viewing. Launches early August.
It's not quite the varied motherload that the carrier's Spring collection swept in, but as usual, it still leaves the typical phone from... oh, anywhere else in the dust. We bow to your technical superiority, Softbank.

Disney Mobile intros its second phone for Japan, the DM002SH


Apparently satisfied enough with its first model to take another stab at the Japanese market, Softbank MVNO Disney Mobile is trotting out another Sharp-sourced model, the DM002SH. The Cinderella-themed flip is targeted squarely at the fairer sex, coming reasonably well-equipped with wide QVGA resolution on its 2.6-inch primary display, 2 megapixel camera, microSD slot, an OLED external display, and one-seg TV tuner. As far as we can tell, there's also precisely zero shortage of Cinderella media -- movies, ringtones, and the like -- so owners really need only to pick up the crystal slippers to complete the package. It'll be available starting June 7 in silver, pink, and gold, just like the original DM001SH.

[Via Akihabara News]

Softbank Mobile's Spring 2008 collection


Right on KDDI's heels comes Softbank, roaring in with fourteen new models (not including the oh-so-pricey Tiffany phone) for the spring season. Though the lineup includes the usual array of crazy clamshells, this particular group includes a curious model designed specifically for stock trading and the Japanese introduction of a couple phones we're already well acquainted with. Can ya spot 'em in the picture there? Read on!

Disney Mobile rises from ashes to invade Japan


If at first you don't succeed, try, try again -- preferably on a different continent. That's the attitude Disney is taking with its Disney Mobile MVNO, shutting down its poorly-received US service and heading over to Japan where Softbank is serving up the necessary airwaves this time around. The target demo is decidedly different now, too -- whereas the US service was aimed at families with young kiddies, the Japanese rendition is targeting women in their 20s and 30s, seen as prime consumers of Disney content. The first handset to support Disney Mobile will be the DM001SH, a reworked version of Sharp's 821SH for Softbank that features 3G data, a 2 megapixel cam, 400 x 240 internal and 60 x 32 external displays, one-seg mobile TV, FeliCa, and no shortage of Mickey Mouse branding. All told, we'd say it's just a tad hotter than the carrier's now-deceased US offerings. Look for the service to launch March 1.

[Via Tech-On!]

Mickey's back: Disney to launch mobile services, handsets in Japan

You know what they say: nothing gets you over the last one like the next one. Apparently, Disney is totally signed on to the aforementioned mantra, as just under seven weeks after Disney Mobile hung its US-based ears in shame, the Japanese unit of Walt Disney Company will reportedly be firing up similar operations in its neck of the woods. Apparently, the outfit has "reached a basic agreement" with Softbank Mobile to lease telecom networks and start providing nationwide service to those interested. Furthermore, it will be buddying up with Softbank to "develop handsets and consign its output to other companies," and if all goes to plan, Disney hopes to sign up "more than one million subscribers." Oh, and if that wasn't enough to make you scrounge up that decade-old Mickey Mouse figurine and give it a long overdue hug, users of the service will also have exclusive access to "animated film downloads." Regrettably, there's no word on an actual launch date just yet, but we'll be keeping a (grossly oversized) set of ears to the ground.

[Via Yahoo / Reuters]

Softbank's Winter 2007 lineup


Alongside KDDI, Softbank and NTT DoCoMo have both announced their autumn / winter '07 handset lineups as well. More on the NTT DoCoMo goodies shortly, but for now, let's take a closer look at just what Softbank has to offer our friends on the other side of the Pacific, shall we?

[Thanks, Chris N.]

Softbank Mobile unveils summer '07 lineup


Let's be honest: 'round these parts, we're lucky to get a summer phone, let alone fricking thirteen of them. Following KDDI's announcement of ten brilliant handsets for the summer months, Japan's Softbank Mobile is unleashing a full thirteen of its own from Toshiba, Sharp, and Panasonic, along with darkhorses Samsung and HTC. As can be expected for a Japanese carrier aiming to impress with a new lineup, Softbank's colorful stable includes something for pretty much everyone. Let's have a closer look after the break.

Softbank moving towards common mobile OS

Many global wireless carriers are trying on approaches to get the user experience on all those different handsets to be a common one for the customer. As such, some carriers have been toying with the common mobile operating system software that can be deployed on many handset models. Add Japanese carrier Softbank Mobile to this list, as the company wants to make it easier for manufacturers to make those newer multimedia-rich handsets for its network that operate in the customer's hands the same way. To facilitate this, Softbank's adoption of the Portable Open Platform Initiative (POP-i) will provide it access to the OpenKODE API. This adoption will lead Softbank handsets down a common path of standards for advanced graphics and media processing in its mobile phones.

[Via mocoNews.net]

Softbank Mobile releases 911T from Toshiba


Yeah, we covered this one before when Softbank first announced it back in January, but its spec sheet is so frickin' glorious that we felt the need to hit it up one more time now that the Japanese carrier has started populating store shelves with it. The first thing one notices when laying eyes on the 911T slider sourced from Toshiba is the screen -- all 800 x 480 of it. Other features include a decent 3.2 megapixel cam, HSDPA, Bluetooth, and a full 1GB of internal storage in a case that measures in under 18 millimeters thick. If you have the good fortune of residing in Japan, pick yours up now from Softbank in your choice of red, gray, black, or white.

Softbank Mobile set to launch WM6 devices in Q2

If you're into Toshiba and HTC WM6 handsets -- and you're in the Far East reaches of Japan -- Softbank Mobile may like to speak with you. The carrier recently stated that it would be launching WM6 Smartphones by Toshiba and HTC by the end of the second quarter (read: before the end of June). Softbank wants to be the first Japanese carrier to have WM6 units available to customers, apparently. The launch units? Well, they include the Toshiba G900 and the HTC unit (no model announced yet). We're glad to see the Toshiba-developed G900 alongside the presence of HTC, and like Softbank Mobile, we don't know which HTC unit will be forthcoming. Maybe a -- gasp -- new model?

Swarovski bejewels Samsung's 707SC for Softbank


Softbank Mobile customers finding that their Samsung-sourced 707SCs aren't getting the sheer volume of mesmerized stares they were hoping for, we come bearing good news: you can now re-up the chances for hypnotizing passers-by into a dazzled trance with crystal encrusted versions of your phone, courtesy of the good folks at Swarovski. Personally, with its HSDPA, QVGA display, video calling, and 2 megapixel cam, we thought the 11.2mm phone was hot enough as-is -- but adding sparkle never hurts. We guess.

[Via Gearfuse]

Softbank's spring '07 collection


Alright, this is just getting ridiculous. Between NTT DoCoMo, KDDI, and now Softbank, we've already seen enough new phones for the Japanese market in this young year to last us years of in-depth analysis. That'd be just great if we actually had years to track 'em all down and play with them, but oh, no -- we've no doubt that there'll be a fresh round of handsets dropping just in time for the temperatures to rise. Let's see if we can blurt all these new Softbanks out before they've been obsoleted by their successors: from Samsung, the 708SC; from Sharp, the 812SH and 813SH; Toshiba brings the 911T, 812T, and 813T; Nokia (yeah, Nokia... crazy!) packs the X01NK; Panasonic does the 706P, and NEC rounds out the bunch with the 706N. Some of this is old news (at least one phone, the kid-friendly 812T, has been kicking around for a while, and the X01NK is basically a rebranded E62) but the real story here seems to be the 812SH clamshell which'll be offered in no fewer than 20 (yes, twenty) frickin' colors. But wait, it gets better: the phone is co-branded with Pantone, which we're guessing must mean that the color of the phone is extraordinarily... uh, accurate. The 911T slider is another winner, rocking that same 800 x 480 display we saw in Hitachi's W51H, a 3.2 megapixel cam, A2DP, a 1seg TV tuner, 1GB of onboard storage with microSD expansion, and enough juju to humiliate pretty much any phone with the stones to step to it. Actually, we're pretty sure the same could be said of about any phone in the bunch.

Softbank releases 812T for the kiddies

Softbank and Toshiba have teamed up to release another electronic tether GPS-enabled phone for children, the 812T. The pastel clamshell is visually distinctive, thanks to (what appears to be) a rather large ring for attaching the phone to clothing, backpacks, or keychains -- but the real draw here, of course, is the GPS receiver that parents can use to watch their little ones traverse the streets of Japan from the comfort of their softly-glowing computer monitor. Other features include a 1.3 megapixel cam, a QVGA internal display, microSD memory expansion, and Yahoo! Messenger support (this is Softbank, after all, purveyor of Yahoo!'s Japanese 'net service). We're also guessing those clear lenses on the phone's front cover some strobe lights for criminal-blindin' action when necessary. [Warning: PDF link]

[Via Akihabara News]




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