Sliders, colors the themes with AT&T's new arrivals

[Thanks, BrainsOnTheMonitor]
Posts with tag shine



We've just received a fresh round of release dates on AT&T, and if we had to pick a single word to describe the theme here, it'd be "colors." Shades upon shades of phones -- both new and old -- will see a release on AT&T in the next couple of months, starting with the Sony Ericsson Z750a, the first 3G Sony Ericsson to be released by a carrier in the States (but not in North America -- that honor belongs to Rogers); it'll hit in your choice of gray, pink, or purple in early April. The now-ancient UTStarcom 5700 finally sees release toward the end of April more than a year after we first saw it in the FCC's business, giving a lower-end choice to the Windows Mobile faithful. Finally, May should bring about the LG CU720 Shine in black, following its initial offerings of silver and red.
We've just been slipped some bittersweet information that we deliver with a heavy heart: AT&T's latest pricing information, which runs through April 7, apparently makes no mention of the hotly anticipated LG Vu. There's no mention of the Samsung Access, either, leading us to believe that the carrier's mobile TV launch may have been pushed out one more time for good measure. Of course, we suppose it's possible that there's no delay and they just haven't slipped pricing details to stores yet, but we're jaded enough at this point to say that another slip is entirely within the realm of reason. Now, onto some happier tidbits: the black version of the Shine should launch, along with the Sony Ericsson Z750 in pink, gray, and purple, the long-overdue 5700 low end smartphone, the white Centro sporting push-to-talk support, and the Motorola Z9 slider -- which AT&T curiously identifies as "ruggedized." We don't remember anything remotely rugged about the one we saw, but whatevs.

In case our really poorly constructed pun in the title didn't help reveal what we're talking about, let's come right out with it: we're hearing that the LG CU720 Shine slider should be launching as soon as today, and certainly within the next handful of days. Along with it will be the CU515 in "plum" (also from LG), the Samsung A747 flip, and the BlackJack2 on the smartphone end of the spectrum. It's a 3G cornucopia -- just in time for Thanksgiving, eh?

We'd recently mentioned that LG was about take it to the limit with AT&T by pushing out two of its halo devices -- the Shine slider and Prada luxury touchphone -- over the course of the next few months. We'd also mentioned that AT&T would debut the "Vu" branding for the devices, and while we still haven't figured out whether that's pronounced "voo" or "view," we can provide a bit of an update on how that branding's gonna go down. It turns out that the Shine will hang on to the Shine name, probably a good idea considering the global appeal the name has garnered (Chocolate, anyone?), while the Prada will be christened the Vu. Thing is, we're hearing it'll come in two versions: the Vu with MediaFLO mobile TV (we're still reeling from the fact that AT&T actually made that move) and the Vu2 without. So yeah, if you only wanted AT&T to carry this thing so that you could get the Prada branding slapped on a carrier-subsidized handset, you're probably out of luck for the time being -- but regardless of what it's called, it should be an exceptionally hot device and a helluva competitor for that Voyager over there on Verizon, a phone that just happens to hail from the same manufacturer. What tangled webs we weave!


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