Promotion -- Engadget Mobile

Motorola Droid ads invading mailboxes, too?

by Ross Miller posted Oct 20th 2009 @ 10:32PM

Because television and the internet can't be the only media feeling the touch of the Droid's marketing blitz, it looks like promotional mailers are being sent out. No new details or screenshots, but you can't get enough of Motorola / Verizon's Android device anyway, can you? A few more pics past the read link.

Norwegian ski billboard gets snowy when texted

by Darren Murph posted Mar 25th 2009 @ 2:19AM

We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norwegian city. In order to do so, it turned to JCDecaux, who conjured up the brilliant idea you see to the right. Essentially, this advertisement packs a few internal fans and a bucketful of faux snow; whenever it starts snowing up at the ski resort, someone sends a text to the billboard and the flurries start to fly. This way, residents and workers in Oslo can easily see when conditions are good some 500 meters up. We're told that Tryvann "loved" the campaign and the resulting crowds that came, though there's no mention of whether it'll be implemented next season or elsewhere in the world.

[Via textually, thanks Charles]

Dockers shakes up mobile ad space with motion-sensitive iPhone plugs

by Darren Murph posted Mar 16th 2009 @ 1:02AM

Seriously, what will these marketing gurus think up next? As if banner ads and pop-ups weren't enough to draw our attention to whatever product a given company is attempting to sell, Dockers has reportedly whipped up the world's first motion-sensitive ad for Apple's iPhone. The so-called "shakable" ad (dubbed Shakedown 2 Get Down), which is "available" in a number of popular iPhone apps (iBasketball, iGolf, iBowl and iTV just to name a few) takes advantage of the built-in accelerometer and gives iPhone owners the ability to believe they're playing a game while they're subliminally being talked into buying a new pair of pants. We're hesitant to even speak it, but we get the feeling that Dockers and partner OMD have just created a monster here.

[Via AdAge]

Verizon promo hints at possible BlackBerry Storm pricing

by Darren Murph posted Nov 6th 2008 @ 4:50AM

It's a little absurd that Verizon Wireless still hasn't come out of the woodwork to announce an official price on its BlackBerry Storm, but it seems an approximate sticker has been found in a most unusual place. If you peruse the absolutely enthralling fine print in the carrier's NYC Storm Hunt contest, you'll notice a disclosing line that details the grand prize. 50 individuals will win a BlackBerry Storm 9500 handset and a $50 Verizon Wireless gift card with an approximate retail value of $549. After consulting with our trusty abacus, we're left with a retail Storm price of $499. In other words, the 2-year contract price on this could theoretically be mighty delicious. Care to comment, VZW?

[Via Boy Genius Report]

Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm

by Darren Murph posted Sep 15th 2008 @ 10:46PM

Hey, bet you'd like to know that Verizon Wireless' Mike (you know, from Minute with Mike) thinks the BlackBerry Storm is going to "crush the competition." He also expects his sales team to "take the world by storm." He also states that this handset's screen is "built to be the most responsive of its time." Oh, but he totally neglects to mention a price and / or release date. Thanks Mike. Thanks a lot. Full mind-numbing episode is after the jump.

Continue reading Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm

Elephantine BlackBerry Bold promo kit arrives for Rogers

by Darren Murph posted Aug 13th 2008 @ 1:08PM

We understand the need to catch eyes these days, and while Rogers will certainly not be the first nor last to promote a new piece of kit with an obscenely large version of said kit, this one just takes brobdingnagian marketing to a new plateau. The absolutely gigantic Rogers Bold launch kit includes a plethora of Bold flyers, informational pamphlets and all sorts of other goodies that'll be handed out to prospective buyers shortly. The real question is: who gets to take this thing home once the buzz dies down?

[Thanks, Michael]

Samsung Soul promo video shows 10 optical illusions in 136 seconds

by Darren Murph posted May 17th 2008 @ 8:46AM

We'll be frank -- we really have no idea what Samsung's getting at with its freshest Soul promotional video, but it's certainly a fine piece of eye candy if nothing else. Put simply, the video shows a maniac darting about demonstrating ten optical illusions in just over two minutes, and in case you couldn't guess, the Soul is saved for last. Should we have prefaced that bit with a spoiler warning? Too bad -- vid's still waiting after the jump if you're interested, though.

[Thanks, Joel]

Continue reading Samsung Soul promo video shows 10 optical illusions in 136 seconds

Samsung launches Instinct promotional site

by Darren Murph posted May 5th 2008 @ 7:54AM

Just in case you haven't learned enough about the forthcoming Samsung Instinct from our hands-on gallery / UI video walkthrough, Sammy has launched a promotional website designed to give you the skinny. Within the site, you can peer at a handful of press shots, get schooled on all of its features and sign up to be notified when it's ready for your hands to be wrapped around it. Nothing too exciting, but those with the Instinct high on their list of next mobile to own will surely find it worth the click over.

Vodafone to bundle Mission: Impossible III with Nokia N93

by Darren Murph posted Oct 28th 2006 @ 11:08PM

If you're not already streaming movies to your less-than-ideal mobile display, or still toting that awkward Sharp 905SH to pick up Japanese TV broadcasts, Vodafone has an offer sure to make ~~anyone~~ any remaining Tom Cruise fans happy. Reportedly part of a holiday promotion to get more Nokia N93's in the hands of consumers, Vodafone will be including "a copy of Mission: Impossible III" on a 512MB miniSD card with the purchase of the N93 (and presumably a lengthy contract). The film will supposedly "run at 25fps" and support "rewind, fast forward, stop and resume, just like a proper DVD." The most intriguing bit, however, isn't the fact that a free half-gigabyte miniSD card sounds entirely more appealing than a played-out action film, but "you can also offload the flick onto your PC, and use the card for your own movies afterwards." Regardless of who seemingly gave Vodafone the thumbs-up to deliver the major motion picture sans DRM, we're just waiting in tense anticipation to see this unhampered goodness hit elsewhere.