Orange's BIC phone comes ready to talk, doesn't require ballpoint licking first
The BIC phone has very little to do with famed pen / razor / etc. maker BIC outside of the branding agreement, but we suppose the disposable nature of dried-up writing utensils and this curious cellphone is somewhat similar. Granted, the official word from Orange is that this handset is "not a throw-away product," but unless users mail off a registration form to the carrier and wait for the phone to be activated, the mobile (and the hour of calls it comes with) will be rendered useless in two months. The selling point here is the unpack-and-talk nature, not to mention the €49 ($77) price, but those hoping to grab a low-cost phone, hack it and use it elsewhere may be heartbroken to find that this one does nothing more than talk, text and tune into FM radio. Check it out soon (if you're so inclined) in French convenience stores.[Via The Red Ferret Journal]
Read - Orange press release
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Because the mobile industry isn't nearly monetized enough as it is (we jest, we jest), big players have come out of the woodwork at Mobile World Congress this year to announce some pretty heavy initiatives with the goal of revolutionizing the way we're hit up with advertising on our phones. Nokia has actually come forward with two mobile ad headliners: first, the Nokia Media Network is now official, bringing together ads on Nokia's own sites as well as 70-plus publishers' and carriers' properties under a single umbrella, all made possible by the company's 2007 acquisition of Enpocket; second, Nokia Siemens Networks has announced a turnkey solution for folks wishing to bite the targeted mobile ad bullet, spanning from consulting to infrastructure and ad delivery. Meanwhile, the big five carriers in the UK -- Vodafone, Orange, T-Mobile, O2, and 3 -- have announced that they're working with the GSM Association to develop a common standard for measuring mobile ad reach, a marked change in some of the carriers' typical policies of keeping customer metrics well out of reach of potential advertisers and therefore limiting interest. One of those carriers, O2, has separately revealed that it has launched its own mobile advertising service (take that, Nokia Media Network) following a 2007 trial that will allow advertisers to get really, really down and dirty with their target demos -- age, location, browsing behavior, and so on -- through a system that generated a 6 percent click-through rate in testing. As long as the average phone display stays QVGA or lower, we're pretty sure we're not down with teeny, tiny banner ads all up in our business, but it's the wave of the future, it seems.



















