A closer look at Japan's latest handsets

NTT DoCoMo's fall / winter 2008 lineup
KDDI au's fall / winter 2008 lineup
Softbank Mobile's winter 2008 collection
Posts with tag ntt DoCoMo


So Nokia has a 40-odd percent stake in the world's handset market. You know where that insanely high number isn't coming from? Japan, where the Finnish giant holds less than a 1-percent share of phone sales as it competes against domestic models from Sharp, NEC, Fujitsu, and others who've traditionally ruled over FOMA with an iron fist. We think that we can probably chalk that up to the simple fact that Nokia doesn't produce many (okay, any) wide VGA flip phones with one-seg TV tuners, but they're thinking bigger -- way bigger -- to the tune of a self-branded MVNO that'd operate on NTT DoCoMo's expansive network. A Japanese paper is reporting that the virtual network will launch next spring, initially with high-end models designed to establish name recognition in a market where it currently has none; Vertu is just starting to set up shop over there, so we're assuming they don't mean ridiculously high-end, but high-end in the sense that the spec sheets won't get laughed right out of town.
Vertu has announced that it'll be bringing its brutally excessive hardware to Japan this December, when the very first Vertu boutique in the country opens in Tokyo's Ginza district. The first phone to be offered there will presumably be the Signature S Design offered on NTT DoCoMo or Softbank, thanks to its 3G radio and an OLED display that might (emphasis on "might") stop the meagerly-spec'd handset from getting laughed out of a country where WVGA displays and one-seg tuners are the norm. Of course, Vertu has never pretended to be on top of the tech game -- with those guys, it's all about the precious metals and gems you can cram in there -- and it sounds like they'll be offering gold and platinum variants (among others) that range between ¥890,000 and ¥5,000,000 (about $8,400 to $47,400). If you're nowhere near Ginza, don't worry; other Vertu shops are expected across Japan next year.





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