While we first got wind of a EDGE Evolution rollout from Ericsson, Nokia Siemens isn't about to let one of those young upstart carrier equipment manufacturers steal its top-of-the-heap EDGE thunder, and has just announced the "launch" of its Dual Carrier EDGE software solution, marking the first steps of rolling out EDGE Evolution to the company's radio portfolio. The software upgrade doubles current EDGE speeds to 592kbps, and will be available from Q3 2008 onwards. Nokia Siemens won't stop there, though, EDGE is going to get another bump not too long after that to EGPRS 2, with download speeds of 1.2Mbps and uplink speeds up to 473kpbs. What's unclear at the moment is what existing phones (iPhone, we're looking at you) will be able to manage this with a firmware update, and which ones are going to be stuck in the past, but we're hoping for a good bit of the former.

[Via GigaOM]

Because the mobile industry isn't nearly monetized enough as it is (we jest, we jest), big players have come out of the woodwork at Mobile World Congress this year to announce some pretty heavy initiatives with the goal of revolutionizing the way we're hit up with advertising on our phones. Nokia has actually come forward with two mobile ad headliners: first, the Nokia Media Network is now official, bringing together ads on Nokia's own sites as well as 70-plus publishers' and carriers' properties under a single umbrella, all made possible by the company's 2007 acquisition of Enpocket; second, Nokia Siemens Networks has announced a turnkey solution for folks wishing to bite the targeted mobile ad bullet, spanning from consulting to infrastructure and ad delivery. Meanwhile, the big five carriers in the UK -- Vodafone, Orange, T-Mobile, O2, and 3 -- have announced that they're working with the GSM Association to develop a common standard for measuring mobile ad reach, a marked change in some of the carriers' typical policies of keeping customer metrics well out of reach of potential advertisers and therefore limiting interest. One of those carriers, O2, has separately revealed that it has launched its own mobile advertising service (take that, Nokia Media Network) following a 2007 trial that will allow advertisers to get really, really down and dirty with their target demos -- age, location, browsing behavior, and so on -- through a system that generated a 6 percent click-through rate in testing. As long as the average phone display stays QVGA or lower, we're pretty sure we're not down with teeny, tiny banner ads all up in our business, but it's the wave of the future, it seems.

[Via mocoNews]

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So-called Long Term Evolution -- GSM's chosen warpath for the next generation of data networks -- has been getting its groove on in labs for some time now, so Nokia Siemens decided it was high time to kick things up a notch by taking it out into the wild. The wireless infrastructure joint venture deployed an LTE base station in Berlin on the nascent 2.6GHz band and sent cars equipped with test equipment as far as one kilometer away to check performance, and put simply, the results were good: 173Mbps good, in the best cases. Of course, commercial deployment of LTE is still years away -- Nokia Siemens makes a point of listing 2010 as the target right in its press release -- but it's good to hear that things are coming along swimmingly, and we're sure Verizon would agree.

[Via PhoneMag and Ubergizmo]

After some recent testing, Nokia Siemens Networks (NSN) is on the verge making Virtual Multiple Input Multiple Output (MIMO) the transmission protocol for Long-Term Evolution (LTE) networks. Translation: the wireless networking company is going to be squeezing more data bits into existing allocated spectrum -- which is sure to please heavy-use data customers (and moreso to carriers). The NSN team used SDMA (Space Division Multiple Access) techniques to link two separate mobile devices with a base station simultaneously -- and on the same radio channel. Technically, that is quite a feat since radio communication becomes directional and quite efficient, unlike traditional cellular networks. Using current GSM or CDMA systems, wireless customers and towers broadcast in a 360-degree pattern -- but not so with SDMA technology. NSN's results included data uplinking at 108 megabits per second. That is a data rate we can get excited about -- and so should carriers needing to use existing spectrum more efficiently. Seeing as NSN just opened its doors a month ago, this is quite an impressive announcement, no?

While this doesn't come as a huge surprise -- this layoff was predicted last year -- it still hurts to see such massive cutbacks in an industry held so near and dear to our hearts. Apparently 2,900 jobs in Germany and 1,700 in Finland will be cut on the road to finding savings to the tune of $2 billion by 2010. The final cut will be about 9,000 employees which is roughly 15 percent of the joint venture's workforce of 60,000. The joint venture was founded to help both companies compete with the likes of Ericsson and Alcatel-Lucent with 5 major business units focusing on Radio Access, Broadband Access, Service Core and Applications, IP / Transport, and Operations Support Systems. Of course, the verdict is still out on how successful this venture will ultimately be, but Nokia's track record in the mobile space has been strong for as many years as we care to remember.

Everyone stay calm -- we're just talking boring back-end equipment here, not handsets. Nokia Siemens Networks -- formerly Nokia Networks -- will officially open its doors for business here in a few weeks on April 1, 2007. It's no joke (we think) that the new company chose that particular date in light of Siemens having a horrible run of luck in the wireless biz lately, even indirectly assisting with bankruptcy issues with certain benefactors of its old handset division. Nokia's strong presence in the GSM network infrastructure market will be bolstered by having Siemens' lengthy customer call caddy nearby as well as being able to more fully compete with wireless telecom heavyweights Alcatel-Lucent and Ericsson.