AT&T Navigator comes to iPhone, Pre says "sounds expensive"
[Via AppleInsider]
nav posts
After an April launch, AT&T's significantly extending the reach of its AT&T Navigator service with the announcement today that a new Global Edition of the software will provide nav capabilities in 20 countries. That's probably welcome news to globetrotting businessfolk that happen to carry one of AT&T's GPS-capable worldphones -- and businessfolk seem to be exactly the demographic they're targeting with a healthy $19.98 monthly charge for the pleasure of not getting lost worldwide. Much of western Europe, the Caribbean, and six Chinese cities are on the roster, and the carrier is quick to point out that those cities will all be hosting Olympic events -- so, you know, if you need to make it from dressage to the 100-meter dash as quickly as possible, those might be the best 20 bucks you ever spent.
As great as on-device navigation can be, the monthly fee can be really hard to swallow, especially considering that dedicated nav units offer all the functionality (or the most important parts, anyway) free of ongoing charges. Granted, services like TeleNav offer ongoing map updates, traffic maps, weather conditions, and so on -- but for many, the $10 pop every 30 days doesn't justify itself. Enter Garmin -- the 800-pound gorilla of dedicated nav units -- with its new lifetime service for BlackBerrys, promising all the spoils of Garmin's mobile navigation service for as long as customers own their trusty GPS-equipped BlackBerry for $99.99. Folks that find themselves investing in a new phone every six months need not apply, obviously, but for those who consider their marriage to a particular BlackBerry to be a long-term commitment, this might be a nice little proposition.






