Besides the very real possibility that the average person isn't all that into the idea of watching live television on a screen the size of a few fingernails, there are two totally quantifiable reasons that MediaFLO-based mobile TV services offered on AT&T and Verizon have yet to sell like gangbusters: poor device selection and wallet-busting pricing strategies. It's already been known that FLO looks to solve the first problem by creating accessories that can give more phones access to the signals -- and it turns out they're looking to knock down pricing, too, by bypassing its carrier partners' services and going straight to subscribers. FLO doesn't control how AT&T and Verizon price their services even though it's responsible for the common backbone that powers both of them, and it figures that if it can get service out of the door for under $10 a month on an annual plan, it has a better chance of succeeding than the $15 and higher that's being charged currently. Of course, $10 is still a lot to pay for non-on-demand programming on a really small handful of channels, but it's a step in the right direction.

[Via mocoNews]

This one is still only in the very earliest stages, but it looks like MobiTV has taken advantage of the big National Association of Broadcasters Show in Vegas this week to show off a new mobile DTV service that it's developed in partnership with Sinclair and PBS, which it hopes will eventually find its way to a few interested cellular carriers. The service itself is a combination of free over-the-air DTV broadcasts (from PBS and the CW, at the moment) and subscription-based on-demand content, which would apparently be made available for a seven-day window and be delivered via mobile WiMAX. Unfortunately, there's no indication whatsoever of a potential roll-out, but it looks like MobiTV will be working hard during the next few days to woo some additional partners, so there's at least a slight chance that we could be hearing a few more details before the show wraps up later this week.

[Via Phone Scoop]

In the 22 city-strong foot race to get a live MPH-based mobile TV network up, running, and available to anyone who wants it, it looks like Washington DC's poised to come out on top. Raleigh has already deployed a handful of transmitters for the benefit of bus-goers, but the Open Mobile Video Coalition has announced that Washington DC's local CBS, PBS, NBC, and Ion affiliates plus a Fox-owned independent will all be ready to roll with MPH transmissions by late summer; of course, what remains to be seen is what sort of hardware will be ready to take advantage of the tech by then. We can likely count AT&T and Verizon out for offering MPH-enabled handsets seeing how they're still trying to figure out how to profit from their MediaFLO-based networks, so T-Mobile and Sprint's decisions to take a wait-and-see approach to the mobile TV phenomenon may really end up working in their favor here. Moving beyond the phones, it's said that Dell will be showing some sort of netbook this week with an integrated MPH tuner at the NAB show in Vegas this week, while Kenwood has in-car solutions in the works. As long as the broadcasts stay free -- which by all accounts they will -- the standard has a fighting chance at relevancy, assuming hardware comes to the table.

Free, unlimited live TV's coming to the iPhone for anyone who wants it one way or another, we just didn't necessarily expect carriers to be supporting the movement. Actually, it's a stretch to call Orange's new "TV from Orange" app "free" since you're only getting unlimited use on roughly 20 of the 60-odd available channels -- and even then, only if you subscribe to one of Orange's new Origami Star for iPhone plans starting at €42 (about $55) per month -- but it's a start. French subscribers should find the app in their local App Store, and if they'd rather pay on an a-la-carte basis, there are add-on TV packages available for €6 and €9 a month, data usage at 1 cent per 10KB, and session usage at 50 cents per 20 minutes, depending on the plan you're rocking. Orange says it'll work on anything from EDGE up (though we doubt the experience is that great on EDGE) and boasts "high definition mobile quality," which feels like a sketchy phrase. Your mileage may vary, naturally.

[Via mocoNews, thanks Mike]

Qualcomm's fledgling FLO TV service might be on to something this time. President Bill Stone's announced plans to offer mobile broadcast to phones via add-on peripherals, including an iPhone 3.0-compatible antenna /chip accessory that's currently in the works, although without an estimated release window (Business Insider suggests it'll be ready sometime next year). The company's also looking into accessorizing Windows Mobile phones, either with a plug-in or some device that connects over Wi-Fi / Bluetooth. Seeing as the latest comScore statistics say less than one percent of all phone users watch mobile broadcast TV, which at the moment has to come built-in, this could prove to be a boon for the service -- assuming Q or the carriers can do something about those excessive pricing plans or fierce competition from Sling.

[Via Electronista]

Ah, so the rumors were true. As BlackBerry App World descends upon the masses today, a particularly unique service is launching alongside of it: QuickPlay Media's PrimeTime2Go. Unlike options from Sprint and AT&T, this alternative delivers video only over WiFi, though this arrangement does enable it to work on all carriers. The app will bring full-length television shows to certain BlackBerry smartphones, and with deals inked with NBC, CBS and MTV, we'd say the selection should be pretty good. As for details, it'll run users $7.99 per month, though it will only operate (initially, at least) on the BlackBerry Bold and Curve 8900, sold by AT&T and T-Mobile, respectively. So, is this the break that mobile TV has been waiting for? Or is this yet another option that better get used to being shunned?

These days, there are seemingly dozens of TV technologies a phone can choose to support -- take the glofiish V900, for example, which goes the standards-agnostic route and packs frickin' four of them -- so it's difficult to deduce what sort of circuitry a heretofore-unknown LG with a "TV" button placed prominently below the display might include. That being said, this brightly-colored GM630 flip with a landscape display has leaked on a Brazilian site -- one of the few countries where one-seg is in use -- so we wouldn't be surprised if that's what was going on here. Otherwise, CelularCafe reports that the phone will have an FM radio, Bluetooth, EDGE data, and a 2 megapixel cam; something tells us those specs aren't good enough to get a US release, and given that the US has as many functional one-seg networks as it has DAB broadcasts, that's just fine by us.

[Via Unwired View]

It turns out that MediaFLO's US network might not be as close to operating capacity as we'd thought, because AT&T wants to bring you live broadcasts of every single game of the NCAA Division I Men's Basketball Championship this month on its Mobile TV system -- and in order to do so, "up to four additional seasonal channels" will spring out of thin air to pick up the load. For non-basketball lovers, it's great news because no other programming will be killed off to accommodate it, and for basketball lovers, it's good news because... well, it's a lot of basketball we're talking about here. The special channels should spring to life on March 19 when the first round of the tournament kicks off.

You can only pimp a pricey, woefully underutilized multimedia network for so long before drawing the conclusion that there's probably something fundamentally wrong with your business model, and indeed, operators around the world have had nothing but trouble attracting subscribers to premium mobile TV services as they've launched over the past few years. The head of the FLO Forum -- the nonprofit group tasked with advocating MediaFLO -- is now acknowledging that mobile TV needs some free, ad-supported content in order to get off the ground (it's just too bad the key players couldn't have figured that out before launching two services in the States), noting that South Korea and Italy have seen some limited success going that route. People like free stuff, but it remains to be seen exactly how Qualcomm and others are going to be able to sell enough advertising space and combine it with enough compelling premium content to get some return on investment; nationwide mobile TV networks don't just build themselves, after all.

It's the question that's everyone's wondering, so we'll just put it out there. Will Liberty Media's saving of Sirius XM lead to any sort of Sirius-DirecTV tie-up? Earlier this week, Liberty Media (which owns DirecTV) decided to loan the nearly bankrupt Sirius XM $530 million in exchange for a 40 percent equity stake. Now, DirecTV is a direct cousin of yet another satellite-based company. We already knew that both DirecTV and DISH were considering the merits of mobile TV, but according to a new report from Reuters, this could be the deal that finally urges the former to pursue it. Liberty Chief Executive Greg Maffei stated that it "would be looking at the possibilities of co-marketing DirecTV and Sirius XM to each other's subscribers and joint content deals, as well as working on a mobile video initiative." Of course, those weren't the primary reasons the deal was done, but only time will tell if it was lingering on the back of Liberty's mind as the ink dried.

[Thanks, Vanbrothers]

We're honestly beginning to wonder: can Qualcomm catch a break? Between the years of fighting with Nokia and the absolutely abysmal MediaFLO adoption rate, we're seriously beginning to consider that a Qualcomm curse isn't too far from the realm of possibility. With the announcement this week that the impending digital TV transition could be pushed from late February to June 12th (though it looks as if the House has halted those plans for now), Qualcomm has begun to wail. In essence, this delay -- should it still go down -- will force the firm to continue paying fees to broadcasters in order for it to have almost immediate access to vacated analog waves as soon as the cutover takes place. The tab? COO Len Lauer says it'll be in the "tens of millions of dollars," and that's not counting lost revenue that it was surely expecting to pick up between March and June. Here's hoping one of those "breaks" finally catches up with it here.

Statistics don't lie, but they aren't stopping Verizon Wireless from inking a new deal with Disney / ABC Television Group and ESPN in order to bring more watchable content to its V CAST service. Starting today, a so-called "comprehensive portfolio of news, entertainment and sports video programming, including full-length episodes of shows from ABC Entertainment, ABC News and Disney Channel, as well as content from ESPN, will be available to Verizon Wireless V CAST Video and Mobile Web customers." The agreement covers mobile distribution of on-demand, full-length episodes to V CAST Video, and if you're looking for a taste of what you can expect, try Desperate Housewives, Grey's Anatomy, Lost and The Suite Life on Deck. So, interested in V CAST Video now? No? Okay.

The Open Mobile Video Coalition, which currently consists of around 800 local stations across America, has announced here at CES that 22 cities are scheduled to receive mobile DTV broadcasts by this fall. The announcement was joined by a number of manufacturers as they debuted prototype cellphones and in-car receivers, essentially giving hope that citizens of 22 US locales could soon be tuning into 24 while trucking home from a primetime grocery run. Details beyond that are pretty scant, as most hardware firms are still waiting for the broadcasts to go live (or get a lot closer to live) before committing development dollars to receivers. Carrier-driven video services never have taken off here in the Land of the Free, but the promise of mobile airings of the Big 4 just sounds entirely more enticing.

[Via HDTVExperts]

Qualcomm's MediaFLO tech was originally intended for screens so small that resolution, artifacting, and wholesale crappiness don't really matter, but when you're building out a whole new wireless network for this thing, monetization is a high priority wherever you can find it. To that end, Audiovox is lending a helping hand with a new receiver launching later this year that'll plug into most in-car video systems and deliver MediaFLO programming straight to your back seat, your front seat, or whatever bizarre place (engine compartment, maybe?) you've mounted a display. We weren't terribly impressed with the video quality; generally speaking, DVD is probably the better entertainment option here, but if live shows are a must-have for you, this is just about the only cheap, easy way to roll. We're told 10 to 15 channels will be available at launch -- but unfortunately, Audiovox says that neither AT&T's nor Verizon's exclusive channels will be part of the lineup. Pricing hasn't been announced; if we had to guess, we'd figure on something like $20 per month, so you'd better really desperately need blurry TV when the drive gets boring.

If you're American, don't even pretend you care about this. 'Cause you don't care about mobile TV at all, and we've got the facts to prove it. For those parked in Japan, though, you have every right to get jazzed. Softbank's 1seg TV tuner / battery charger has finally been loosed on the carrier's home turf, and the lucky cats over at DVICE were able to acquire one and give it a whirl. Setup was said to be a breeze, the 1seg pickup was crystal clear and the device itself was satisfactorily lightweight. As for downsides, the entire app is in Japanese, and even with the extra juice, watching TV on the go zapped the life out in around an hour with brightness maxed. Check the full writeup and unboxing gallery in the read link below.

[Via OhGizmo]