Now that Verizon Wireless and Sprint Nextel have movie downloads for that 2 inch screen, why not direct content producers? MTV wants in the game, so the entertainment network will be extending its "My Super Sweet 16" television series into the mobile realm using Verizon's VCAST TV. MTV's "Super Sweet 16: The Movie" has debuted exclusively on Verizon's MedialFLO-powered VCAST after hitting Comcast's on-demand cable service earlier this week. This before even the DVD release sometime in July. Will teen Verizon mobile television customers even care? MTV sure wants them to.

[Via textually.org]

That chased-after demographic of 25 to 34 year-old males just found a new fan: mobile TV. ComScore states that 46 percent of current mobile TV subscribers in the U.S. are below the age of 35 and 65 percent are male. To us, that's an obvious conclusion from the research company (who supplied the stats). The research firm concluded that younger males are earlier adopters of newer technologies. Umm, yep -- we had our suspicions. Apparently, that same group is responsible for the spread of newer mobile tech, as comScore added "once the early adopters have had a chance to fully engage with the technology and share their experiences with friends, relatives and colleagues, Mobile TV is substantially more likely to reach a critical mass in the marketplace." Cool. Additionally, the top-recognized "brands" in mobile TV were Verizon's VCAST, MobiTV and Modeo. The research also showed that U.S. consumers wanted a high level of quality on a chosen mobile TV service. We're not sure it's there -- yet.

The king of mobile television content, MobiTV, has shut down its British office to focus squarely on the burgeoning U.S. market. While mobile TV still is in its infancy here in the U.S., we'd think there was more immediate potential across the pond. Guess not. MobiTV is shuttering services it provides to UK carriers 3 and Orange, along with jettisoning the J2ME app that makes mobile TV possible on the Orange network (according to reports). Hey, at least MobiTV still loves Windows Mobile, right?

[Via mocoNews]