Third Screen Media has been making bigger inroads to the mobile advertising scene in recent years as mainstream news properties and companies realize the simple arithmetic of having more mobile screens in use compared to even TV sets. Fox, not one to miss the trend, has agreed to partner with Third Screen Media to ensure it has the best advertising presence possible on all those mobile screens. With YouTube starting to get itself onto those same screens as well, Fox News is even reportedly likely to add video advertising and other forms of advertising on mobile screens sometime in the near future. Are we all ready for ads to take over our mobile web browsing experience? One thing is for sure -- consistent high data speeds will be a must for all that mobile video advertising to work optimally, right?

As cellphone hardware margins dwindle downwards (ask Motorola about this), Nokia has tried to get its revenue diversified beyond just that phone you may have holding in your hand right now (unless you are typing). The world's largest handset maker has said that it will be entering the mobile advertising biz sometime this year with a few new software platforms just for the occasion: "Nokia Ad Service" and "Nokia Advertising Connector." Will Yahoo!, Google, MobAds and other mobile ads companies become a little miffed? Doubtful, but with a customer now being a competitor, who knows. We like the Nokia Advertising Connector best, which lets advertisers target different types of mobile ads to the actual handset model being used.

In the ever-expanding world of mobile searches, we knew it was simply a matter of time before revenue-hungry mega corporations dug in and gave the impulse caller in us all one more irresistible temptation. While Google's AdWords have already landed on mobile search screens, Ingenio has now inked a deal with Microsoft to enable location-based advertisements to appear atop MSN's "Windows Live searches" made via cellphones. Although Ingenio already has a similar agreement in place with AOL, this partnership will allow users who search for local "businesses, restaurants, and services" to see a single banner ad which will automatically ring up a nearby supplier with just a click. The oh-so-coveted ads are being "auctioned" to interested parties willing to shell out the most dollars to get their plugs listed first, fetching "$2 to $4 each" for typical entertainment clicks, while demanding "$20 or more for things like financial services and real estate."