Ready for even more rumors about Windows Mobile 7 and Microsoft's mysterious "Pink" smartphone project? Good, cause we've got a few -- and the first is potentially huge. ZDNet's Mary Jo Foley says her best understanding of "Pink" is now that it's a Microsoft-branded phone running a custom UI on top of Windows Mobile 7, developed by what's left of the Danger team and targeted at the Sidekick market. Yep, Microsoft-branded -- as in, the exact thing Microsoft has been denying for ages now. What's more, Redmond wouldn't be letting third parties use this new UI -- Pink would be manufactured only by Sharp or Motorola, who've made Sidekicks in the past. It all makes sense, even if it does feel a bit like MS is knifing its partners in the back -- companies like HTC and Samsung have been equally aggressive in layering their own UIs like TouchFLO 3D and TouchWiz on top of WinMo, but it's another thing entirely to compete against Microsoft itself, especially now that AdWeek says Microsoft's selected an agency to develop a Pink ad campaign. Yeah, things are starting to get a little wild -- we haven't even mentioned the open questions of whether the Zune HD is running Tegra because it's based on Windows Mobile 7 Chassis 1, or whether Pink will launch on Verizon, or whether Zune will appear on other phones, or... you get the idea. Hey Microsoft -- you want to clear any of this up by shipping some products?

Read - ZDNet
Read - AdWeek

Do you speak Italian? We don't either, but we're still pretty sure the above image has something to do with Samsung, Microsoft, and Giorgio Armani, and that the three are set to collide on June 11. Given the earlier talk of a WinMo fashionphone from the trio we're pretty sure what to expect, but wouldn't mind being surprised with some really high-tech business wear. We'll bring you more as it happens, you gadget fashionista you.

[Thanks, Ron]

With the App Store, App Catalog, App World, Ovi Store, and all shades of third-party mobile software stores out in the wild, Microsoft's undoubtedly looking at Windows Marketplace as being one of the more important features it's bringing to the table in the fanfare surrounding WinMo 6.5. Differentiating features that Redmond can pimp against the competition -- all of which sound like identical concepts from a quick glance on paper -- could be a key offensive weapon in keeping 6.5 playing with the big boys long enough to get WinMo 7 out of the door, but one thing we now know won't be a part of that is a useful app sharing concept. As it was originally understood, the idea was that the Windows Marketplace would allow you to share purchased apps with up to a total of five devices, meaning friends, family, and coworkers could exchange wares. Seems like a good idea to casually spread the word about great software, but Microsoft's now followed up to clarify: turns out you'll only be able to share the app with five of your own phones, the idea being that you'll be able to easily transfer software licenses when you upgrade to new hardware. To verify the link, you'll need to use the same Windows Live ID on all devices -- so unless you plan on sharing your htc_blue_angel_4_lyfe@hotmail.com with everyone you know, you're out of luck.

Go 'n get it! Microsoft's My Phone service is now ready for all Windows Mobile users to test. The beta service syncs any Windows Mobile 6+ phone to Microsoft's 200MB per person cloud. That includes contacts, calendars, tasks, photos, text messages, music, videos, and more. In essence, anything on the My Phone website is on the phone and vice versa. Hey free is free and this is a goodie.

[Via SlashPhone]

Yeah, we know you. You devoured all 50+ pages of licensing agreements and developer regulations that Microsoft posted on its Marketplace for Mobile developer page yesterday, and now you're just itching for more. How about 45 minutes and 45 seconds of hot roundtable, Windows Mobile 6.5 developer action from TechEd 2009? Jorge Peraza and John Bruno from MS talk up widgets, which will be simple little gadgets that run within the UI, yet will still be treated like full apps from a developer perspective, meaning they'll be signed, secured, and only be able to be submitted by certified developers (those who have paid their $99 fee). Also discussed is the reasoning behind 6.5's less than groundbreaking UI, which comes down to deadlines. Eight or nine months were all the team had to write the OS; not nearly enough time for a complete presentation overhaul -- or for any Silverlight integration for that matter. Coming in version 7.0? Wouldn't surprise us. Full vid after the break.

Remember the 12 rules of Windows Marketplace for Mobile Microsoft posted a few weeks back? For coders, those were just the beginning. The Windows Mobile Developer portal is now live, serving pages upon pages of PDFs with rules, regulations, and plenty of fees, too. A 10-page license agreement describes the account fee ($99 per year), transaction fees (30 percent of each sale), and, most importantly, the license fee, which is the monthly amount paid out to the developer based on their app sales. A further 32-pages worth of submission guidelines advise on everything a registered developer needs to know to get an app through certification, including thrilling subjects like shortcut placement and icon design, DLL installation directories, and details of the fearful Hopper test -- two hours of random inputs and waterboarding. Apps will also be tested for memory leaks and to ensure that they play nicely with on-screen keyboards, two things many current third-party WinMo CABs have issues with. Marketplace will drop whenever Windows Mobile 6.5 starts hitting handsets -- officially, that is.

[Thanks, the::unwired]

Ready for some more delicious Zune / Windows Mobile rumors after today's June Zune letdown? Well buckle up -- the always-sharp Mary Jo Foley at ZDNet says she's got specs for Windows Mobile 7 Chassis 1, the heart of that rumored "Pink" smartphone, and they're pretty wild. According to the list, Chassis 1 phones will all have 3.5-inch or larger multitouch displays with ARM v6+ processors and OpenGL ES 2.0-compatible graphics hardware, 256MB or more of RAM and 1GB or more of storage, as well as at least a 3 megapixel camera, GPS, WiFi, Bluetooth, a compass, and accelerometer. Oh, and glory be -- a 3.5mm headphone jack is required. Here's the kicker, though: NVIDIA's Tegra platform is specifically listed as meeting the core CPU requirements, as well as TI's OMAP 3 platform and "Qualcomm 8k," which sounds to us like Snapdragon's QSD8xxx-series chips. If you've been following along, you know that all three of these (Tegra in particular) have been bandied about as potential Microsoft phone platforms, so it makes perfect sense to us that Microsoft's giving its hardware partners a choice of currently-available high-powered platforms for Chassis 1 -- especially since we've been hearing lots of whispers of hardware based on these chips in the works.

Here's the thing, though: we've also always been told that "Pink" is the codename for Zune software and services on Windows Mobile, so something tells us that Chassis 1 phones running Windows Mobile 7 will feature a strong dose of Zune flavoring -- a plan Steve Ballmer's repeatedly confirmed in the past year. So how do we think this all fits together? Well, we'll slightly revise our previous totally crazy, off-the-wall prediction: we think "Pink" is the codename for a new consumer-focused version of Windows Mobile that integrates Zune services, running not only on a touchscreen Zune HD, but on several third-party phones. Are we crazy? Yes, absolutely -- but you've got to admit the pieces are coming together.

The future of the Zune continues to be awfully cloudy: although the Twitter account @officethemovie was directly linked from Microsoft's Office 2010 promo site earlier today, company spokesperson Brian Seitz just pinged us to say that those Zune rumors posted to the account weren't exactly on the up-and-up:

That account is bunk. Not run by Microsoft so I would not put much stock in what they say. The real Office movie account is http://twitter.com/office2010movie.

Of course, that's a denial focused on the source of the rumors, not their content, so we're guessing something more serious is going on -- we've got a feeling whoever was running that account spoke out of turn, especially since Brian himself promised new Zune hardware this year. Regardless, the lesson stands: people on Twitter will lie to you until you are penniless and alone, and then they will kill and eat you.

Update: Yep, the account is a fake -- the person who created it has fessed up to pulling the hoax as a publicity stunt for some rambling iPhone piracy article he wrote, which is an excellent way to be ignored forever.

Microsoft has a new twitter account in support of its Office 2010 product launch. What's strange though, is that the people behind the account seem to care more about the future of the Zune than Office. Two tweets (of five) from this account have caught our attention. The first says,

June 2009 will be an important month for Zune lovers.

Then as a followup to the barrage of questions received, @officethemovie adds,

New product launch, that's all I'm allowed to say. Hold off from buying an iPhone/Pre.

Naturally, we're expecting the launch of the Zune HD and/or the unveiling of project Pink. Whatever happens, the month of June is going to be historic with Apple's WWDC scheduled to kick off on June 8th and the Palm Pre rumored for release on June 5th or June 7th.

Update: It's worth mentioning that the big E3 gaming expo kicks off on June 2nd (press events on the 1st) -- could be important if there's any truth to the new Zune HD supporting some form of Xbox game integration.

Update 2: Sadly, it's all a hoax -- but it was fun while it lasted.

[Via Neowin, thanks Anthony S.]

Up until now, Microsoft has taken a rather laissez faire attitude toward application development -- anyone with a copy of Visual Studio and half an ounce of coding know-how could whip up and share whatever little programs they want. That won't be the case inside Windows Marketplace for Mobile, Microsoft's answer to the App Store, and the company is now listing a number of guidelines that devs must follow for the fruits of their labor to be included. Top on the prohibited list? Apps that themselves sell other apps. Second rule of the Marketplace? No apps that link to apps that sell other apps. Also banned is VoIP over cellular networks, apps that run non-managed code (i.e. don't stay inside the sandbox MS has set up), anything that distributes a user's information, and downloads that are bigger than 10MB. Not mentioned? Anything to do with naughty content, meaning purveyors of explicit executables might not have to make concessions. Full list of 12 commandments after the break.

Update: In case you didn't figure it out for yourself, Arnoud from Tweakers.net wrote in with confirmation that the no-VOIP rule is in place at the request of the providers.

[Warning: PDF read link]

While avoiding the juicier questions surrounding the mystery of Project Pink and its potential ties to Verizon for maximizing Pink's launch, a Microsoft spokesperson has issued new comments that reiterate the stance Redmond has held from time immemorial: there's no Zunephone, and furthermore, there won't be any Microsoft-branded phones.

Of course, the devil could lie in the precise wording, and the exact quote was as follows: "Microsoft is not going into the phone hardware business. Microsoft is not building a Zune-specific phone." Just because there's not a "Zune-specific phone" doesn't mean you can't steal some Zune tech for the phone business, and we have every reason to believe that Microsoft would want to be building Zune-esque features into Windows Mobile -- you can start to see tiny slivers of that in 6.5 with the home screen design, for example -- so we're still pretty confident that Pink (or another project) will ultimately marry portions of the technology and branding. In other words: Zunephone, no; Zune on Windows Mobile, though? Yeah, sure, why not?

It's crazy, we know. Just hours after hearing shockingly believable whispers that Apple's white-hot iPhone 3G could be sashaying over to Verizon Wireless, in flies a Wall Street Journal report asserting that the suits in Redmond are (also?) in talks with America's largest carrier. 'Course, we've heard rumors that Microsoft was banging out a smartphone behind closed doors for centuries now, but much to our chagrin, there's no mention of "Zune" in "Project Pink." Instead, we're told that said handset is a touchscreen-based multimedia phone that will aim to extend the Windows Mobile OS while "adding new software capabilities." Not surprisingly, the article also mentions that Windows Marketplace would be front and center on the phone, and potentially most interesting is this tidbit: "a third-party is expected to make the device." Hey HTC -- seen any strange calls originating from the 425?

[Via Boy Genius Report]

Well hey -- it looks like Windows Mobile 6.5 will arrive a little earlier than expected. A post on the WinMo team blog says that the update to Redmond's smartphone platform will officially launch on May 11, the first day of the Tech Ed conference. We're figuring that could mean we'll see the gold build demoed for the very first time, seeing how the version showed off at the glamorous MWC launch was described as an "alpha" cut. Of course, after that it's all up to the carriers and handset manufacturers as to when we'll actually see the OS loaded onto devices, but we're sure the hacking community will find a way to satiate the impatient until then -- or until Windows Mobile 7 comes out.

[Via Electronista]

Yeah, something is definitely up in Zuneland. Not only did images of the Zune HD leak out late last week, today AdWeek says that Microsoft's auditioning three major ad agencies for the launch of a new mobile service called "Pink" -- which is the project codename for Zune software on mobile phones. No, this doesn't mean any of those Tegra-powered Zunephone rumors are coming true -- it's far more likely that Microsoft is finally gearing up to re-launch Zune as the preferred media software and service for Windows Mobile, a plan Steve Ballmer's been hinting at for ages now. Remember, Microsoft has to keep its large stable of Windows Mobile hardware manufacturers happy, and launching a hyped new phone of its own with a Zune-based OS would basically be perceived as stabbing a billion-dollar business in the back -- not something you want to do when most of your partners are also deep in the Android game. On the other hand, you don't audition three huge ad agencies just to launch a Zune app on busted ol' WinMo, so there could be something big cooking -- if you forced us to throw caution to the wind and just guess, what we'd want to see is that $500m Danger acquisition pay off in the form of a reskinned consumer-oriented edition of Windows Mobile that integrates Zune services, running not only on a touchscreen Zune HD, but a variety of phones from third-party partners. Wishful thinking? You bet -- probably even crazy thinking -- but it would certainly shake things up, and that's never a bad thing. We'll see how it plays out -- care to share your dream Zune strategy in the meantime?

[Via CNET]

For all its flaws, we can understand why someone who can say they had anything to do with designing the iPhone's user experience would be a hot commodity among manufacturers and platform firms, but RIM? mocoNews is reporting that Don Lindsay, who spent the last five years at Microsoft working in the Live Labs and Vista teams, has made the jump to Waterloo to lead up the user experience team. Prior to Microsoft, he lead the OS X user experience group, which the Ottawa Citizen reports created the user experience for the iPhone; that's all well and good, but how much influence could he really have had in the mobile space if he left Cupertino way back in 2004? Either way, perhaps the most interesting thing about the hire is that RIM just underwent a major renovation of its brand image around the time of the Bold and Storm releases -- and BlackBerry users tend to love the way their devices generally operate (Storm notably excepted), so any jarring change to the experience risks alienating huge swaths of the base. Then again, RIM has made no secret of its aspirations to push ever deeper into the consumer space -- a place where Apple shines -- and again, RIM's touch paradigm needs some serious tweaking, so maybe this guy is going to leave the Bolds and Niagaras of the world to the pros and attack the multimedia-hungry masses with an entirely different angle.