Qualcomm's opting for the "la la la la, I can't hear you!" approach to the EU's decision to roll deep with DVB-H, it seems, committing $16.3 million in the UK to scoop up about 40MHz worth of nationwide spectrum for testing its own MediaFLO there, seemingly in an effort to woo locals to FLO's benefits. To be clear, Qualcomm says that it won't go solo with a commercial launch -- it wants a business partner to do that, much as it uses Verizon and AT&T in the States -- but it seems like the company has no problem dumping a few quid into getting the rejected standard some time in the spotlight. The odds are certainly against it, but hey, you've gotta admire their commitment.

Qualcomm may be many things, but it ain't stupid. On what basis do we make that bold claim? Historically, it's been very good about supporting and profiting from standards that aren't its own with one hand, even as it's pushing alternatives with the other. They've pulled this trick recently with comprehensive LTE support with CDMA migration -- a double whammy, considering that CDMA is Qualcomm's baby and LTE goes head to head with Qualcomm's UMB. Now, the firm is pairing up its MediaFLO mobile TV tech on a single hunk of silicon with support for ISDB-T, used in Japan and Brazil; essentially, the idea is that free programing would flow over ISDB-T and pay channels would come down on the FLO signal. It's an interesting concept, we suppose, but with mobile TV yet to be a profitable venture in most parts of the globe, it might be still be an idea just a bit ahead of its time.

[Via Phone Scoop]

In a case of oh shiznit, LG and Samsung are combining forces to protect their mobile TV interests in the US. With Qualcomm's proprietary MediaFLO digital broadcast technology rapidly gaining a mobile TV foothold in the US (thanks to AT&T and Verizon) and Europe standardizing on DVB-H, it seems that LG and Samsung (the once proud and gloating parents of the DMB standard) have little choice but to support the ATSC's attempt to create the ATSC-M/H standard in the US... about three years too late. Of course, the ultimate victor will have very little to do with what's best for the consumer and everything to do with who is most successful at lobbying the government. Oh, did that sound bitter? Good.

So our friendly local postman dropped this little gem off at our door this morning! That's right, your eyes don't deceive you -- it's an LG Vu of the CU920 variety, complete with Mobile TV support. We haven't had a chance to get the TV service up and running just yet, but we wanted to throw up a few visuals for everyone to feast on. In short, the screen's beautiful, we're pretty happy with the touch control so far, and we're pretty shocked at just how light this phone is. Click on, people! Do it!

Okay, first the bad news: we're hearing that AT&T's most expensive Mobile TV package is going to run a stiff $30 a month. Now, the good: you're paying for a heck of a lot more than just tee-vee there. Our tipster tells us that AT&T is expecting to launch a grand total of three packages of its MediaFLO-based service come the 4th of next month; first up is Limited, which will run $13 a month and offer Fox, CBS, NBC, and NBC News. This one is so limited, in fact, AT&T's limiting it right off their website -- it seems you'll have to call customer service to get hold of this particular setup. Next is Basic at $15 a month (seriously, who's going to not pay the $2 more over Basic?), which includes the full range of channels: the aforementioned four plus Comedy Central, MTV, Nickelodeon, CNN Mobile, Sony Pictures, and ESPN. Finally, the Plus package should feature the same lineup as Basic but bundles unlimited MEdia Net and Cellular Video for $30 a month, and we suspect this is the plan most Mobile TV subscribers are going to snatch up. We still think this could end up being a tough pill to swallow for a lot of power users who've graduated to SlingPlayer Mobile, but with simpler devices like the Samsung Access (pictured) in the mix for Mobile TV, who knows -- they might find a target demographic yet.

[Thanks, Rayne]

While we're all twiddling our thumbs and waiting patiently for next month's Vu release on AT&T, we suppose some reading materials couldn't hurt, right? We've found no earth-shattering surprises in these quick guides that are filtering their way into corporate stores, but we do think it's kinda funny that they're pushing Cellular Video right alongside Mobile TV on page one; then again, with a MediaFLO launch that covers just a fraction of AT&T's total coverage area, we suppose we'll still need some entertainment when we're out in the sticks. Video Share instructions are here, along with the comforting reminder that a light finger press is sufficient to operate the Vu's touch screen -- so yeah, we're pretty much educated and ready, AT&T. Bring it on.

[Thanks, anonymous tipster]

The Vu is going to end up stealing the bulk of the spotlight when AT&T's initial Mobile TV devices launch in May, but the Samsung Access has one key advantage over its sexier stablemate: aggressive pricing. The wide-load candybar (thanks to the landscape display) will run $100 less than the Vu while offering the same quantity and quality of brainpower-sapping television. In fact, we imagine there'll be a contingent of folks who actually prefer the physical keypad (gasp!). We wish Samsung had put just a little bit more thought and energy into the Access' physical design -- there's no rule saying a $199 phone has to be ugly, last time we checked -- but it's functional, looks and feels solid, and you'll still manage to impress the neighbors when you fire up CNN. AT&T had a functional MediaFLO node in Las Vegas, as evidenced by the glorious footage we took in while hanging out at the Access' kiosk; hit the gallery for some more visuals of the device in action.

Sony just revealed a bit more about AT&T's Mobile TV service launching in May. We now know that one of the two exclusive AT&T channels will be called PIX, Sony's new feature film channel for cellphones. The service is a first of its kind in the US... for good reason. Oh, it's not that we have anything against the roster of films including "Ghostbusters," "Philadelphia" and "Karate Kid." It's more the prospect of sitting in front of that tiny mobile screen to watch a full-length film without the ability to pause, fast forward or rewind. This is live broadcast folks. Nevertheless, Sony Pictures claims to understand the risk. According to Eric Berger, VP Mobile Entertainment at Sony Pictures Television, "We recognize that people are on the go with their mobile phone and coming and going. This isn't for people looking to view a movie for the first time. It's OK to miss the beginning." Films will run on PIX for a month with new additions added weakly weekly.

They haven't revealed anything we didn't already know, but AT&T's finally come out with a semi-firm date for the launch of its MediaFLO-powered mobile TV service which will be branded simply as "AT&T Mobile TV." It'll be available to subscribers in May -- no specific date just yet -- on two exclusive handsets, the Prada-esque LG Vu and the more pedestrian Samsung Access; the Vu features an expansive touchscreen and 2 megapixel camera, while the Access makes do with a smaller landscape display and a 1.3 megapixel sensor. Both feature Bluetooth and 3G data, but the real story here is Mobile TV itself, which will come with two new channels that are exclusive to AT&T (in other words, unavailable on the other live MediaFLO service, VCAST TV from Verizon). The latest, hottest way to burn productivity on the go gets real in just a few short weeks, folks, so finish up whatever remaining work you have now.

We think MediaFLO's footprint, carrier buy-in, and device support are all still too puny for the Qualcomm division to be in the black, but you know how they say you should feed a cold? Yeah, it looks like MediaFLO's taking the approach to its little situation, spending its way to success. The new hires are all the way up at the Senior Vice President level, bringing in industry experience from ABC and Viewsonic for the programming / advertising and sales / marketing roles, respectively. Hopefully the new headcount dovetails nicely with the impending AT&T launch, because, you know, if there's one thing you need to wring some success out of a media service with a monthly fee attached, it's content.

[Via mocoNews]

So we still don't have solid word on exactly when the MediaFLO-equipped LG CU920 Vu (and its TV-less little brother, the CU915) are going to launch, but we're figuring it's a good sign (pun totally intended) that signage is showing up in AT&T stores. Then again, it seems that the branded K850 was canceled after the promo materials were shipped, so we guess we can't stop holding our collective breath just yet.

[Thanks, Kal]

As expected, the European Commission just did the obvious and made the EU's de facto DVB-H standard, standard. The move is expected to accelerate the deployment of mobile television services across Europe in the same way that GSM standardization in the early 90s gave Europe a head-start on backwater cellular locations like North America. So get outta Dodge Qualcomm and South Korea with your MediaFLO and DMB mobile television technologies, you aren't welcome around Brussels anymore.

PacketVideo has a new receiver which can pump mobile TV over good ol' WiFi. PV claims the device will ultimately ship before the year is out in versions supporting over-the-air DVB-H and MediaFLO broadcasting as well as TDtv and WiMAX streaming. Although it's presumably compatible with any WiFi device, they specifically cite support for the iPhone, N-Series Nokias and HTC devices while demonstrating the device with an iPod touch at Mobile World Congress. The 6.4 x 1.8 x 4-cm block is powered by a lithium-ion battery of unspecified capabilities. Although it's not stated, we assume the received television can be shared with multiple devices over that wireless link -- else why bother with WiFi?

[Via Slashphone]

"As early as possible" in 2008 is getting less "early" by the minute, and details are starting to emerge on all the juicy drama going on behind the scenes at AT&T where the powers that be have been unable so far to get their long-overdue MediaFLO-based mobile TV network launched. Apparently, both LG and Samsung were rearing to show their launch devices (Samsung's Access is pictured here) at CES last month, and both were asked to pull 'em at the very last minute as it became apparent that AT&T wasn't ready to rock and roll, leaving LG with a rather awkward situation on its hands as some folks caught the Vu doing... well, absolutely nothing in the company's booth. Rumor has it that unspecified legal troubles and flaky mobile TV chipsets are both to blame, with delays hovering somewhere in the two to eight week range. Here's our simple question: if the network already exists (and it does, because Verizon's been using it for a year now), what the heck is so hard here?

Qualcomm's proxy statement filing with the SEC last week revealed some juicy tidbits regarding subsidiary MediaFLO USA's performance in fiscal year 2007, and as might be expected, the numbers aren't so hot. The mobile TV outfit's revenue isn't broken down specifically, but Qualcomm calls it out as largely accounting for its QSI (Qualcomm Strategic Initiatives) segment's poor '07 showing thanks to a $118 million year over year increase in losses. To be fair, MediaFLO launched for the first time anywhere on any carrier in 2007, and the statement blames $70 million of those losses on expenses associated with the March '07 rollout on Verizon -- but these cats have another big push coming up with AT&T, and we can't imagine that service launches are getting any cheaper these days. Hopefully the economies of scale start to kick in before too long and put 'em on the road to black ink.

[Via mocoNews]