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Bell kicks off inexplicable "er" marketing campaign

by Darren Murph, posted Aug 11th 2008 @ 11:25PM


Last we checked, "er" isn't located anywhere within the word "Bell" or "Bell Mobility." For whatever reason, that didn't stop the Canadian telecom company from spending big bucks in order to create a new marketing push focused on the two letters. Reportedly, the "Today Just Got Better" campaign will be plastered just about everywhere in the Great North here shortly, leaving onlookers confused and unconsciously drawn to the name. Is this really where we're at as a society? Creating ads that have no connection to the brand just to garner attention? Sigh.

NTT DoCoMo revamps logo, our entire belief system crumbles

by Chris Ziegler, posted Apr 18th 2008 @ 10:16AM


Our mommies always used to tell us that in life, there are only three sure things: death, taxes, and NTT DoCoMo's stylish logo. Well, how very, very wrong our mommies were! Japan's megacarrier officially unveiled its new look today, which will go into use beginning July 1 alongside its catchy new slogan, "Unlimited Potential, in Your Hand." We're told that the red in the logo signifies the company's "energy and dynamism" -- which we're pretty sure is their way of saying "our phones still make yours look like neanderthalic tools hewn from rock." So, thoughts on the makeover, everyone?

AT&T logo going orange

by Darren Murph, posted Sep 11th 2007 @ 8:43PM

Sheesh, as if the whole Cingular / AT&T / BellSouth / etc. mishmash hasn't been confusing enough for the general populace, here comes yet another change sure to make folks scratch their noggins a bit more. As AT&T looks to launch a new ad campaign that gloats about "Your Seamless World," the carrier will reportedly paint the blue and white globe orange as a "respectful nod to Cingular." Meanwhile, sign changers are thrilled about all the business pouring in from AT&T recently...

[Via PhoneScoop]

Federal court sez NASCAR can prevent AT&T from branding Burton's ride

by Darren Murph, posted Aug 17th 2007 @ 3:18PM


Oh, the drama. Just when you thought AT&T may be in the clear to re-brand Jeff Burton's ride, NASCAR throws a $100 million lawsuit in the carrier's direction, and now, a federal appeals court has reportedly "cleared the way" for NASCAR to claim victory. Purportedly, the 11th US Circuit Court of Appeals "said Monday in its order that AT&T lacks standing to challenge NASCAR's decision," and subsequently tossed out a lower court's ruling that prevented NASCAR from halting AT&T's plans. Sheesh, all this over a paint job.




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