Pretty much everyone's saying that location-based services for phones are the Next Big Thing -- thing is, they've been saying that for three or four Things back now. Integrated GPS, AGPS, and comprehensive, highly accurate cell databases are finally making trackdowns a reality these days, but finding decent software to take advantage of the capability can still be a challenge thanks to some of the same issues that have been plaguing mobile platforms for years: platform dependence, slow uptake on downloads, bugginess, the list goes on. Wouldn't it be great if you could just hit up your favorite mobile-optimized site and get a location lock, no app required? That's what Google's hoping to do with its new Gears Geolocation API, which third parties can plug into their sites and automatically take advantage of both tower and GPS-based positioning. It only works on Internet Explorer on WinMo pieces at the moment, but naturally, they're looking to spread it far and wide over time.

[Via Phone Scoop]

Services like Loopt and Whrrl are trying to break the door down on a potentially huge new market by convincing phone users that it's totally cool for your friends to know exactly where you are at any given time. Potentially scary, yes, but the benefits are obvious -- and when all the security and privacy issues have been squared away, it could be a big deal. Nokia's diving into the fray now with Chat, an IM client currently in beta that integrates with your contact list and allows selected friends to see one anothers' locations in real time. That in itself isn't novel, but the app also allows you to mark off landmarks which will automatically trigger broadcast messages to your friends with zero involvement or interaction with the phone. Kinda nifty for letting folks know when you show up to work or school, for example -- as long as you're not chronically late, anyhow. Follow the break for a video intro of the system.

Kleiner Perkins Claufield & Byers' so-called iFund, the $100 million jackpot being doled out to help support development on the iPhone that was launched in cooperation with Apple back in March, officially has its first pair of recipients. The lucky two are Whrrl -- a social mapping service that allows its users to mark and rate restaurants, entertainment, and events -- and iControl, a home automation app for doing the usual range of light, sound, and appliance control tasks that one might want to do from a handheld device. It really is like winning the lottery, too -- Kleiner claims to have received proposals from over 1,700 companies hoping to get a piece of the iFund pie, but besides these two, the fund has only made an offer to one other project so far. Stingy!

[Via MacRumors]

US carriers have been aggressively rolling out and promoting kid-tracking services over the past couple years, and Sprint's just expanded the release of its version -- Family Locator -- to a wider audience. Any location-aware model in Sprint's arsenal can be tracked, but perhaps more importantly, the actual tracking service can now be accessed from any web-capable model the carrier sells (which we're pretty sure is all of 'em at this point). Interestingly, we were able to access the login and free trial pages of the phone-based tracking app from an AT&T phone, so it's possible that pretty much anyone with mobile web access can get their track on now -- much to the chagrin of the young'uns, we'd imagine.

From listening to your phone calls to reading your text messages, Big Brother will always find a way to keep up to date with our lives. For a 10 year old boy from Pennsylvania who was waiting for a heart transplant, it was an indispensable technology that saved his life. While waiting for a phone call notifying him a donor had been found, they boy was out with his family and unreachable. Luckily for him, his mother had a Sprint celly and the authorities where able to locate them while at a local jazz festival using the phones integrated GPS. Soon after being located, the boy was rushed to Children's Hospital in Pittsburgh where the surgery was a success.

Are you tired of seeking out third-party nav applications for your Palm 700wx or Motorola Q? We hear you on that -- and it turns out Verizon does, too. Word has it that The Network is testing navigation service for PDA devices (a la VZW Navigator for dumbphones) and it should be available some time in the third quarter of this year. For everyone's sake, let's just hope it's made to support new and old devices alike.

[Thanks, HTC Kid]

Remember "Colors," that GPS-enabled vaporware game for the Gizmondo that was supposed to revolutionize the concept of location-based gaming, but never happened on account of Gizmondo's spectacular implosion? Well, the concept lives on -- and this time, it's in a form that a good percentage of the world's cellphone users should be able to enjoy. "The Shroud" looks looks to be a pretty ambitious and far-reaching project that attempts to bring the involvement and immersion of a traditional massively multiplayer RPG and shrink it down, allegedly offering gameplay that is "fun for hours as well as just for a few minutes." The typical RPG-ish activities play a major role in the game -- item collection and trading, quests, and the like -- but the big draws here will be the developers' ability to continually update maps and items (when the phone has a data connection, of course) and the game's LBS features, which will allow gamers to perform special tasks and challenges when in designated real-world zones -- if they have a GPS-enabled phone, of course. According to the publisher, users should never be more than four or five miles from a "hotspot" at any given time, meaning we won't need to book a flight just to get to that hot quest we're dying to complete. Look for The Shroud to hit a phone near you in the next few weeks, with availability through both carrier portals and direct download. Continue on for a few screenshots!

"Copy that, Echo 1, I've got a lock on Pizzeria Dacca. Permission to take the shot?" Borrowing cues from heads-up displays you might find in the cockpits of fighter jets, Nokia's Research Center has cobbled together the MARA (Mobile Augmented Reality Applications) project for identifying the user's surroundings. Using a Nokia 6680 specially equipped with a big, ugly box containing accelerometers in all three axes, a compass, and a GPS receiver, the phone has enough information to precisely identify objects seen through its camera by appending stuff (like the aforementioned red boxes) to the on-screen viewfinder -- useful for identifying buildings, streets, and even friends (or "bogeys" if you want to stick with the fighter jet lingo). Though MARA is strictly a research project, it's apparently been under development for a good while now, lending hope that the system might eventually see production some time down the road. We have to admit, the cool factor is extremely high on this one, and we'd love to see it happen.

[Via GigaOM]

Following its CDMA and iDEN competitors headlong into the hot location-based services game, Cingular is finally poised mark their first wide-scale LBS deployment by hooking up with TeleNav to offer turn-by-turn navigation to its customers. Though the service will be marketed mainly toward the carrier's business users, pretty much anyone with a lousy sense of direction stands to benefit, with both auto and pedestrian modes included in the box. It'll be offered starting at $5.99 a month for 10 uses or $9.99 for unlimited use on the HP hw6920, Treo 650, Cingular 8125, and the just-'round-the-corner 8525, though handsets without GPS receivers (that is, pretty much anything but the HP) will need to hook up to an external Bluetooth unit to make it all happen.

It seems there will likely come a day when everyone knows the latitude and longitude of everyone else in real time, we were just secretly hoping that we wouldn't see that day in our lifetime. Alas, Loopt's gone ahead and found a customer -- Boost Mobile -- for its friend-tracking system, which maps the location of buddies on a Google Local-like display. Happily, users must opt in before they can be tracked; once they do, the system will show current location, a settable status, and messages sent from other, uh, trackees. Of course, unless all your friends are on Boost, the system is of limited value, but we're pleased to know someone's out there keeping the Big Brother dream alive.

[Via Phone Scoop]

Update: Loopt would like us to let you know that their service is entirely opt-in, and that only approved users can track your whereabouts.

In an effort to get hip to the times (read: stop hemorrhaging cash on unprofitable landlines), some colleges are now submitting to the reality that virtually all students prefer mobile phones as their primary form of contact by decommissioning or reducing reliance on campus and dorm phone systems in favor of wireless. Several are going so far as to provide their students with custom plans and mobile apps connected to campus systems. As we initially reported last year, one of the more ambitious projects is coming together at New Jersey's Montclair State University where incoming freshmen now receive obligatory LBS-enabled cellphones loaded with school software and services co-developed with Rave Wireless. The LBS aspect has apparently been a hangup for some students, though, weirded out by the concept of being tracked by their deans and professors until they're assured that the GPS tracking functionality of the phone is strictly opt-in only, which can be activated by individuals in an emergency to assist police. Morrisville State in New York even buddied up with Nextel Partners (yeah, that Nextel Partners) to beef up campus coverage in exchange for bundling wireless plans with students' room and board bills. It's always refreshing to see stodgy institutions wising up to these sorts of trends -- albeit late -- but as the AP points out, many students are likely to be coming in with existing phones and family plans that end up cheaper than what the schools are able to offer. Of course, if Montclair offers real-time tracking of every pizza delivery driver in town, well, there's your killer app right there.