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Helio Music launches

by Chris Ziegler posted Feb 6th 2007 @ 5:00AM

Helio today becomes the latest carrier to enter the lucrative fray of mobile music sales, rolling out its "Helio Music" platform to a customer base revealed to rock a monthly ARPU (average revenue per user) in excess of $100 -- not a bad target demographic, if we do say so ourselves. The scrappy MVNO, which expects that very target demographic to hit 100,000 subscribers some time in Q2 after launching last May, will offer music downloads direct to user's handsets for $1.99 a pop -- or, more intriguingly, to desktops via a PC client available this spring for 99 cents, at which point the songs can be loaded back to the handset via USB at no additional charge. Helio is promising an unusually user-friendly interface and a far wider selection than other carriers have managed to offer thus far, signing on Universal, Warner, Sony BMG, and EMI to bring "thousands of well-known artists" to Drifts across the land. Speaking of the Drift, it'll be the first device to support Helio Music; no word on whether Helio's older handsets will be supported in the future, but with the Drift's stereo Bluetooth support, we're thinking it's the way to rock anyway. Follow the break for Helio's press release.

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