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Xero Mobile begins limited trial testing

Everybody read that Wired profile of Stefan Eriksson, right? Or all our coverage of Eriksson, Gizmondo, and the company that formed (and reverse-merged with Desi TV) in its wake -- Xero Mobile? Well, there should be enough links there to keep you entertained for a little while, but once you're up to speed you might find it interesting to know that Xero's actually about to begin its ever-crucial testing phase in anticipation of commercial launch in 2007. We're watching you, Xero, and not necessarily in the watch-ads-get-airtime sense you'd probably prefer.

Xero Mobile to license ad system

As our mamas used to tell us, "fool me once, shame on you; fool me twice, shame on me." Those are wise words right now for any company, investor, or individual with an interest in Xero Mobile, brought to you by some of the same winners that brought you Gizmondo. We'd assumed these folks would've folded by now, but Xero claims to be on target for a January 2007 launch of their free, ad-based MVNO for college students (sound familiar?). In the meantime, they've gotta make an honest buck somehow, so they've begun licensing their nonexistent service to foreign companies with "expressions of interest" in launching Xero in their local markets. We hope this madness comes to an end before the world has to witness another work of art needlessly destroyed by crooked execs, but even in the unlikely event Xero makes it to see 2007, at least Virgin is a step ahead on the business model.

Watch out: Xero merges, now a publicly traded company

Well wouldn't you know it, the same people behind Gizmondo who're now behind Xero Mobile (those that aren't in jail, anyway) have found a way to bypass an IPO in getting Xero as a publicly traded company. Basically they merged with Desi TV, a publicly traded company (that couldn't dig up even a little info on), swapped the ticker symbol to XRMB, and started trading on the Over-The-Counter Bulletin Board securities market. Oh, did we mention the first thing they did with their stock was split it 25-to-1? 25 to freaking 1, man! Peter Lilley, CEO of Xero Mobile (and former head of Gizmondo's Smart Adds division) seemed pretty stoked about "implementing [their] ground-breaking business plan." Uh, would that be the same business plan that sunk his former game company and lost a half a billion dollars? Right, dude. Investors beware; remember those who learned a hard lesson about that fateful UK-based game company that seemed eager to cash in on VCs and work a pump n' dump stock scam on all y'all.




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