
Like those
Jupiter Research survey
results we've seen before, Amberlight consultancy firm tells us that consumers do indeed
want mobile
television. However, they are put-off by poorly designed devices and lackluster services associated with those 3G
streaming TeeVee solutions. They found current offerings to suffer from patchy 3G reception, slow startup times ranging
from 2 and 5 minutes, and overly complicated usage experiences lacking on-screen displays and EPGs. Certainly, much of
this is already being addressed by
next-
generation handsets with integrated digital TV tuners
for accessing new broadcast, mobile TV solutions over
DVB-H,
T-DMB, and
MediaFLO -- so we're not overly concerned.
After-all, Amberlight says their research, uh, "proves" that there is consumer demand for mobile TV if only
operators can offer services which are "easy to use" and "competitively priced." Well, we're glad
that argument is settled.