According to a churning rumor-mill, Apple desperately wants to make over-the-air downloads of iTunes content a reality on the 3G iPhone. Apparently, a record label executive "familiar with the discussions" states that the Cupertino gang is hoping for a "big launch in June" which includes OTA music downloads, ringtone sales, and ringback tones (the substitute music you hear instead of a ring when calling someone). There's only one problem: the labels want a higher premium for those services than a typical MP3 download. Of course, Apple's iTunes pricing has been a point of contention for some time, though its recent rule-bending for HBO could lead to upped charges for the new services. Something tells us Apple has the tenacity and bullheadedness to make this work -- let's just hope they can temper the labels' greed with the end user's economic realities.

[Via AppleInsider]

Just four days after Apple announced that the beta version of the iPhone SDK would be available to developers, some 100,000 downloads have taken place. 'Course, it's not like we're shocked by Cupertino's latest horn tooting, but we've all ideas that number pales in comparison to the amount of requests for unlocks. Nevertheless, the real news from the Apple camp is that companies such as Namco and PopCap are apparently on board to bring titles such as Pac-man, Galaga, Bejeweled, Zuma and Peggle to the iPod touch / iPhone via App Store. Furthermore, Six Apart's CEO admitted that it's already developing a "native iPhone application for TypePad," and the VP of THQ Wireless implied that we'd be seeing some of its wares surface here as well. As for release dates? Your guess is as good as ours.

Now that the LG Chocolate has finally launched, Verizon has apparently figured out that charging $15/month for the privilege of visiting the V CAST Music store is probably not such a bright idea. In what appears to be an intentional simultaneous release with the Chocolate phone, V CAST Music is now free to browse -- sure to delight 2-inch-window shoppers everywhere. The monthly fee previously required to access the V CAST VPak, which allowed you to shop for tunes on your mobile, has been nixed. Now anyone with a "V CAST Music-enabled" device can download tracks to their cellphone at the current rate of $1.99/song (or $0.99 if downloaded to a Windows XP-based PC). The $1.99 downloads contain two songs: one for the phone and one for the PC, but songs downloaded directly to the PC can be transferred to the mobile free of charge (Verizon, making things easy?). While it might seem a tad ridiculous that such a fee was charged in the past, at least Verizon is headed in the right direction here, and who wouldn't be excited about having to "only" pay $1.99 for a single?

[Via Mobiledia]

In a completely shocking and unprecedented move, a corporate entity is trying to latch on to the latest "big thing" by taking partial credit for the phenomenon's success, which in this case is the first song to top the U.K. singles charts without ever having been sold in stores. Wireless carrier 3 is claiming that its network was responsible for up to 20% of the total downloads of  "Crazy," the first single by Danger Mouse and Cee-Lo collaborative Gnarls Barkley (no relation to the Round Mound of Rebound), which sold 31,000 digital copies and 0 CDs in the week ending April 2nd. 3 offers songs for 99 pence apiece and also allows a copy of the track to be downloaded to a user's PC, which would seem to make it a strong competitor in not only the mobile arena but the traditional online music market as well.