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destination q posts

"Destination Q" no longer a destination

by Chris Ziegler posted Aug 3rd 2006 @ 4:12PM

Well, that was quick. Motorola's Destination Q, a "pop-up" store devoted to the Q on Chicago's Magnificent Mile, has slipped the surly bonds of this mortal plane, moving on to the great EV-DO network in the sky. Moto's calling Destination Q's run "successful," though we don't know exactly what parameters define success here -- yes, they managed to increase the Q's visibility to inescapable proportions in and around downtown Chicago, but as we found out in our visit, the store paled in comparison to Nokia's permanent location down the street. So what's next for Motorola's retail presence? They're not telling us much, but they say they're "actively evaluating and developing" the pop-up concept further; personally, we're hoping a Destination MAXX might lie in Chicago's future.

[Thanks, zedwards]

Let there be Q: day one at Motorola's Destination Q

by Chris Ziegler posted Jun 9th 2006 @ 9:30AM

When word got out that Motorola's "pop-up store" on Chicago's Magnificent Mile would be called "Destination Q," we all knew it would be focused on their newest pride and joy, the Q. Perhaps we didn't realize just how focused it would be.

Destination Q fills a portion of the space formerly occupied by the Terra Museum of American Art, located at 666 N. Michigan Avenue. It's an attractive facility both inside and out and was, in our opinion, a great place for Motorola to set up shop. Sadly, the property is too hot -- the building is slated for demolition next year to make room for residences.

Continue reading Let there be Q: day one at Motorola's Destination Q

Moto preps "Destination Q" in hometown

by Chris Ziegler posted Jun 1st 2006 @ 6:14PM

We've known for a while now that Motorola's been throwing together the plans for Operation: Don't Get Embarrassed By Nokia In Our Hometown, but they're just now starting to make some deets official for their Chicago boutique -- now known as "Destination Q" -- one week before the scheduled grand opening of June 8. From the press release, it sounds like the storefront is going to be something of a shrine to Moto's love affair with Verizon, putting their Q, V3c, and V325 front and center. Heck, they're even importing a handful of Verizon reps to hassle you while you sample the goods. We also know that Destination Q is being labeled as a ~~glorified kiosk~~ popup store. In fact, the boutique's home, the former location of the Terra Museum of American Art, is scheduled to be replaced by a residential building next year, leaving Moto precious little time to do battle with the more-permanent Nokia facility across the street. So, where can you find Destination Q, you ask? 666 N. Michigan Avenue on Chicago's Magnificent Mile -- the perfect location for Verizon to test-market its "$199 with a 2-year contract or your soul" promotion on the Q.