An ad campaign shot entirely on a mobile phone camera? Well, Sony Ericsson -- claiming to be the first -- has done it, using the C905, ostensibly to prove what an awesome (8.1-megapixel) camera it boasts. The results can be found exclusively in December's issue of FHM, and are what Sony Ericsson Marketing Director David Hilton calls an "amazing opportunity" to "show off the capabilities" of the Cyber-shot. So let's just get this straight: your ad uses a professional model, a fashion photographer, professional lighting, and makeup, not to mention all that retouching, and we're supposed to be impressed with the camera? Okay, we'll admit it: we're pretty impressed.

[Via PicturePhoning]

Sony Ericsson's purported codenames are a source of endless amusement, because they 1) are virtually always feminine names, and 2) have zero bearing on the final product name. We'd heard that Sony Ericsson was prepping a new Cyber-shot candybar by the name of Kate, and now we're hearing that it's not Kate after all -- but really, it doesn't matter one way or another since it'll be a letter with three numbers after it by the time it launches. The important thing is that we're now seeing much better shots of the alleged 5-megapixel baddie with xenon flash, offering what'll probably be a modernized alternative to the K850. If Sony Ericsson doesn't cancel it first, that is.

[Via SEMC Blog]

We got our grubby mitts all over the latest and greatest from Sony Ericsson, including that new C905 8 megapixel monstrosity, and, of course, the Xperia X1. The C905 is certainly no slouch in the camera department, with that for-serious Xenon flash and dedicated camera keys, but you'll pay for it in thickness -- the C905 is a good deal thicker than its Walkman counterparts, though that does leave room for a nicely formed slide-out keypad. The C905 is capable of geotagging pictures, but can't upload on the fly to photo services just yet like Nokia's new phones, though such capability is in the works. While the C905 seems finely honed for a specific purpose, the Z780 flip phone seems much more plain jane in comparison, with a rather large size despite its "slim proportions" and a lack of detailing in styling to make it really pop. But, of course, who needs all that featurephone nonsense when you've got the X1 staring 'em all down? We got to twiddle around with an out-of-battery Xperia for a minute, and it's certainly one of the thickest and heaviest phones headed for the market in the near future -- though the upside of that is some glorious build quality, an immense WVGA screen and an expansive, highly touchable keyboard. SE certainly does seem to have something for everybody, but with Moto apparently working on an 8 megapixel camera of its own, and touchscreen rivals to the X1 hogging all the spotlight, SE's isn't looking at an easy road to bumping back that profitability. Oh, and in case you were interested, the gallery below also includes the W760 sporting a black finish, a pink-ish red-ish W580 and the wonderfully tiny W350i.

For most, the thought of spending $500 or more on a phone conjures one of two images: a high-end, do-it-all smartphone, or for 98 percent of the populace, insanity. There's a rare breed out there, though, that'll gladly shell out serious dough to get that ultimate, well executed, gorgeous, glossy phone delivered from the furthest reaches of the globe. Notice we said "phone" -- not smartphone -- and that's a key distinction here. The Sony Ericsson K850i blurs that line in some respects, but at the end of the day, you're paying some serious dinero for a powerful piece of kit that's still fundamentally tied down by its closed, proprietary platform. Yep, that's right, the K850i's a dumbphone -- albeit one of the hottest dumbphones we've ever seen or used, complete with triband HSDPA. So is the price justified? Does Sony Ericsson have any business stuffing this much power into a non-UIQ handset to begin with? We're pretty sure it's "yes" on both counts; read on to find out why.

Thanks to the good folks at Wireless Imports for the hookup!

A Chinese site has scored pictures of what is claimed to be the successor to the recently-released K850, in turn the successor to the lauded K800 "Wilma" that ushered in Sony's "Cyber-shot" camera branding to the world of handsets. Actually, all they really managed to score was the device's shell, which reveals a couple interesting tidbits: it'll maintain the K850's bizarre square keys, and it alleges to sport a 3x optical zoom. With that kind of lens power, it's pretty much a foregone conclusion that there'll be a 5 megapixel sensor lurking under that protective cover (if not greater), making Sony Ericsson's next round of product announcements a potential boon for shutterbugs. Stay tuned.

[Via Gearfuse]

She's here and right on schedule. Meet Victoria, Sony Ericsson's latest candybar to wear the Cyber-shot crown. Officially unveiled as the K770, the 14-mm thin cameraphone features a 3.2 megapixel, autofocus camera with LED photo light, and 1.9-inch QVGA display just like we heard. It ships with a 256MB M2 card and goes tri-band GSM with 2100MHz UMTS 3G for Europe. She's expected sometime around Q4 for an undisclosed price.

Oh my. Looks like Gracenote has unintentionally stolen Sony Ericsson's thunder by outing their phones before SE's "next big thing" later today. According to their press release, Gracenote's mobile music service will be embedded on the "new Walkman models W910, W960 and the K850 Cyber-shot." Of course, there's still some mystery as we don't yet know which internal codename -- Sofia, Maria/Mooi, Shinobu, or possibly others -- matches up with those new product numbers. As to Gracenote, well they'll provide search and discovery, song ID and playlisting, and allow users to transfer music between home libraries, on-line music stores, and their new SE phones. But really, it's only the phones you're interested in right?

Update: Well, well now BelgiqueMobile seems to have the leaked pics and specs: 5 megapixel cybershot K850i with HSDPA/EDGE; W910 HSDPA Walkman 3.0 slider with 2 megapixel camera; W960 Walkman Touch player with UIQ 3.1, WiFi, and 3.2 megapixel camera. There's more, but not more if you knowwhutamean?

[Thanks, Thomas B. and CedricG]

Hungarian website Terminal.hu looks to have scored a couple of pics of Sony Ericsson's yet-to-be-announced K850i Cybershot handset, which appears to boasts some specs similar to the company's rumored "Sophia" device. The most notable of which is is the handset's front-and-center 5-megapixel camera with a xenon flash, which gets backed up by a second 640 x 480 camera if that's a little too much for you. Otherwise, the tri-band handset gets some impressive if not all that unusual specs, with QVGA display of unspecified size, GPRS and UMTS connectivity, and Bluetooth (with A2DP), but apparently not WiFi, as was rumored with the Sophia. All that's squeezed into a slim 4.6 x 1.9 x 0.5 inch, candybar-style package. While there's no word on an exact release date just yet, it'll apparently make its debut sometime this spring, with an announcement possible as soon as CeBIT this week.

[Via Unwired View, thanks Staska]

So in addition to the W880 Walkman, Sony Ericsson dropped a couple of slim Cyber-shot phones into the mix today with the introduction of their new K810 (on the left) and K550 Cyber-shot handsets. The feature rich 17-mm K810 boasts an image stabilized 3.2 megapixel camera with auto focus and Xenon flash. The K550 packs just a good shootin' 2.0 megapixel cam and LED photo light but does so in a 14-mm form factor. Both devices bring an RM radio with RDS and support for Memory Stick Mico (M2) cards. The K810 has a second cam up front for video calls and goes UMTS 2100 and GSM 900/1800/1900 -- available beginning Q2 2007 in Europe and Asia. The K550 is a quad-band EDGE device and launches in North America from Q2 2007. Er, can we choose again?

Don't you love it when the rumor mill actually produces some realizable results? While just about everyone had their doubts about the so-called "Bravia phone" that was supposedly coming down the pike, it looks like Sony, er, Sony Ericsson's SO903iTV will be the first handset to get the proper Bravia treatment. Aside from sporting a stylish red shell, landscape orientation, 3-inch widescreen display, and about every Sony-owned logo you can imagine, this mobile also gets a built-in TV tuner with "time-shift video recording." You'll also find a two-megapixel CMOS camera and a microSD card for loading up your media, but unfortunately for most of the world, we'll never get to touch it. Currently, the phone is set to launch solely on Japan's NTT DoCoMo, but given enough time, Sony might warm up to other markets in the future. Click on through for another shot.

The name's Ericsson, Sony Ericsson. Everyone's favorite purveyor of Walkman and UIQ-based phones seems to have paid good money to get their kit into the latest James Bond flick, Casino Royale -- and they intend to take full advantage of it, coming to the table with limited edition James Bond versions of the 3.2-megapixel K790 and K800 Cyber-shot phones. Truth be told, we think that diehard 007 fans might come away a little disappointed with the offerings, seeing how the only thing that makes them special is their new color -- silver -- and some bundled Bond-themed media (wallpaper, ringtones, and the like). Frankly, we'd expect a Bond phone to be lethal, but we suppose there might be some legal implications involved in putting that kind of thing on the market. At any rate, if silver cameraphones are your thing, better hurry: Sony Ericsson only plans on making them available through the fourth quarter to line up with the movie's release.

[Via Mobiledia, thanks Allen]

It comes as no surprise to see that Sony Ericsson was looking for a little FCC love for the K790a variant of their "Wilma" Cyber-shot branded phone, sporting 3.2 megapixels of picture-takin' happiness behind its sliding rear cover. With support for GSM 850, 1800, and 1900, this is a phone T-Mobile and Cingular users can really sink their teeth into -- and given SE's strategy of selling direct off its website, we can all cross our fingers that this thing might be showing up in American hands before too long now that the ceremonial FCC blessing ritual has taken place.