Starbucks contest features image recognition via MMS
by Chris Ziegler 
posted Jul 18th 2006 @ 2:54PM
If you're looking for the most high-tech way to win a trip to Costa Rica, we think we've got your answer right here. Starbucks' Summer Pursuit game uses trivia questions sent via SMS to weed out contestants -- nothing too interesting there, but answers can be sent with a reply text or by MMSing a picture of the answer to an email address. Seems a bit dangerous to us, since we're guessing the recognition rate isn't 100% and we Americans sure do like to sue when things don't go our way -- but if it means we can snap a pic of "triple Venti extra-hot sugar-free hazelnut soy latte" instead of typing it in via T9, we're all for it.[Via textually.org]
