It seems like very couple months one of the major labels announce yet another
harebrained scheme to entice consumers to purchase CDs, regardless of what people actually prefer, and right on schedule,
Sony BMG and
Universal have announced their latest three-martini-and-a-cocktail-napkin plan: the "ringle," a $6 CD single featuring a remix and ringtone. There's really not much more to say -- trying to revive the CD single by adding in something that consumers are used to getting over-the-air seems like it speaks for itself -- but it's certainly interesting to see the labels desperately try and nab as much of the ringtone market as they can, even as their partners try and move
forward. We'll see you at the funeral, boys.
[Image courtesy of
Boy Genuis Report]
