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Posts with tag branding

AT&T logo going orange

by Darren Murph, posted Sep 11th 2007 @ 8:43PM

Sheesh, as if the whole Cingular / AT&T / BellSouth / etc. mishmash hasn't been confusing enough for the general populace, here comes yet another change sure to make folks scratch their noggins a bit more. As AT&T looks to launch a new ad campaign that gloats about "Your Seamless World," the carrier will reportedly paint the blue and white globe orange as a "respectful nod to Cingular." Meanwhile, sign changers are thrilled about all the business pouring in from AT&T recently...

[Via PhoneScoop]

Federal court sez NASCAR can prevent AT&T from branding Burton's ride

by Darren Murph, posted Aug 17th 2007 @ 3:18PM


Oh, the drama. Just when you thought AT&T may be in the clear to re-brand Jeff Burton's ride, NASCAR throws a $100 million lawsuit in the carrier's direction, and now, a federal appeals court has reportedly "cleared the way" for NASCAR to claim victory. Purportedly, the 11th US Circuit Court of Appeals "said Monday in its order that AT&T lacks standing to challenge NASCAR's decision," and subsequently tossed out a lower court's ruling that prevented NASCAR from halting AT&T's plans. Sheesh, all this over a paint job.

False alarm: Orange's SPV branding here to stay

by Chris Ziegler, posted Jun 7th 2007 @ 1:40PM

Disaster averted! Amid reports yesterday that Orange's well-traveled "SPV" smartphone branding was going the way of the dodo in favor HTC's newer, slicker badges, the carrier has stepped forward to deny the claim. Though its rendition of the HTC Touch won't be blessed with an SPV mark, it turns out there's a good reason: it's not considered a member of Orange's "Signature Series." Only Signature Series devices will be SPVs, and they may not always be HTC sourced. Got it?

AT&T gets green flag to rebrand Burton's NASCAR ride

by Darren Murph, posted May 20th 2007 @ 2:49AM

We know that there's another grueling week to survive between now and the Coca-Cola 600, but here's a NASCAR tidbit that will hopefully satisfy your Sunday desire for a little roundtrack action. AT&T has been given the green flag to rebrand Jeff Burton's (very orange) #31 race car after Judge Marvin H. Shoob of the US District Court, Northern District of Georgia, "granted AT&T's motion for preliminary injunction in its suit against NASCAR." It was noted that the decision gives AT&T "the immediate right to put its logos and brand marks" on the vehicle, and while we're not certain if we'll see a slightly new look come May 27th, we're sure it won't be long before the blue sphere makes its official debut.

[Via RCRNews]

Dopod branding to give way to HTC

by Chris Ziegler, posted May 8th 2007 @ 1:01PM

So wait, why did Dopod just announce two Dopod-branded devices yesterday? Strange timing indeed, but HTC and Dopod have now let it be known that Dopod's name -- well-known only in Asia -- will be phased out in favor of that of its corporate parent. Ultimately, the move makes a lot of sense, allowing HTC to standardize on device self-branding for the entire world (it already sells devices under its own name in Europe and North America). Was just a matter of time, we reckon.

[Via the::unwired]

T-Mobile launches "myFaves" service, new branding

by Chris Ziegler, posted Oct 2nd 2006 @ 2:51AM

T-Mobile is dead, long live T-Mobile. October 2006 is looking to mark some major changes for the States' fourth-largest carrier, dropping their corporate branding in favor of what you see above -- a decidedly... well, bubblier font, along with a fresh slogan, "Stick Together." The color scheme (pink, and lots of it) carries over, but the spokesperson, Catherine Zeta-Jones, does not. On a related note T-Mobile is taking the opportunity to launch their myFaves service (reminiscent of Alltel's My Circle) which lets customers place calls airtime-free to five folks of their choice, regardless of carrier. It seems a little sketch that they're restricting the use of myFaves to certain handsets with special firmware -- but with plans starting at $40, we suspect plenty of folks will be willing to pick up new hardware to get in on the action.

[Thanks to everyone who sent this in]

T-Mobile on the cusp of an image overhaul?

by Chris Ziegler, posted Sep 30th 2006 @ 6:23PM

We're putting this story together piecemeal, but we've collected enough intelligence at this point to venture a guess that T-Mobile will be launching a moderate rebranding effort in the next month or so. Headlining the evidence is, of course, news that they'll be dropping (or significantly scaling back) use of Catherine Zeta-Jones as their spokesperson. Exhibit B, then, is the almost Skype-like font seen on the shot of T-Mobile's spec sheet for the upcoming Motorola V3t, which looks distinctly unlike anything they're presently using. Finally, we've heard rumblings that their well-known slogan, "Get More," will be getting the boot before too long. All this comes at a time when T-Mobile's stealing a good deal of the American carrier spotlight, what with their impending launch of the hotly-anticipated Dash and UMA service; that's all well and good, but more importantly, who's going to replace Catherine?





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