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HTC You ad campaign unveiled

by Nilay Patel posted Oct 26th 2009 @ 12:20AM

HTC's definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company's gearing up to go mainstream -- this is the first print ad from the new HTC You campaign that's launching today. Considering HTC's recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we'd say this marketing push hasn't come a moment too soon. As for the ad itself, while it's not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole -- we'll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.

Update: And the commercials have gone live on YouTube as well -- we gotta say, we're pretty into them. Check 'em after the break.

Continue reading HTC You ad campaign unveiled

AT&T logo going orange

by Darren Murph posted Sep 11th 2007 @ 8:43PM

Sheesh, as if the whole Cingular / AT&T / BellSouth / etc. mishmash hasn't been confusing enough for the general populace, here comes yet another change sure to make folks scratch their noggins a bit more. As AT&T looks to launch a new ad campaign that gloats about "Your Seamless World," the carrier will reportedly paint the blue and white globe orange as a "respectful nod to Cingular." Meanwhile, sign changers are thrilled about all the business pouring in from AT&T recently...

[Via PhoneScoop]

False alarm: Orange's SPV branding here to stay

by Chris Ziegler posted Jun 7th 2007 @ 1:40PM

Disaster averted! Amid reports yesterday that Orange's well-traveled "SPV" smartphone branding was going the way of the dodo in favor HTC's newer, slicker badges, the carrier has stepped forward to deny the claim. Though its rendition of the HTC Touch won't be blessed with an SPV mark, it turns out there's a good reason: it's not considered a member of Orange's "Signature Series." Only Signature Series devices will be SPVs, and they may not always be HTC sourced. Got it?

AT&T gets green flag to rebrand Burton's NASCAR ride

by Darren Murph posted May 20th 2007 @ 2:49AM

We know that there's another grueling week to survive between now and the Coca-Cola 600, but here's a NASCAR tidbit that will hopefully satisfy your Sunday desire for a little roundtrack action. AT&T has been given the green flag to rebrand Jeff Burton's (very orange) #31 race car after Judge Marvin H. Shoob of the US District Court, Northern District of Georgia, "granted AT&T's motion for preliminary injunction in its suit against NASCAR." It was noted that the decision gives AT&T "the immediate right to put its logos and brand marks" on the vehicle, and while we're not certain if we'll see a slightly new look come May 27th, we're sure it won't be long before the blue sphere makes its official debut.

[Via RCRNews]