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AT&T adding four temporary Mobile TV channels to show every March Madness game

It turns out that MediaFLO's US network might not be as close to operating capacity as we'd thought, because AT&T wants to bring you live broadcasts of every single game of the NCAA Division I Men's Basketball Championship this month on its Mobile TV system -- and in order to do so, "up to four additional seasonal channels" will spring out of thin air to pick up the load. For non-basketball lovers, it's great news because no other programming will be killed off to accommodate it, and for basketball lovers, it's good news because... well, it's a lot of basketball we're talking about here. The special channels should spring to life on March 19 when the first round of the tournament kicks off.

LG's CB630 "Invision" coming to AT&T Mobile TV in August


So, we figure one of two things has happened here: either the Samsung Access has been a solid seller for AT&T, leading the carrier to request a near-clone from competitor LG -- or LG saw the Access and felt compelled to provide a clone of its own volition. Either way, the CB630 Invision is getting to the AT&T Mobile TV fight a little late, because we're actually hearing that the Access is already scheduled for an official sunset (not Sunset) on August 24, along with the Sony Ericsson Z750, Samsung SLM, and the Mobile TV-less version of the LG Vu, the CU915. We're also hearing that it'll launch on August 13 for $99.99 on contract with a $50 rebate, so getcha popcorn ready, people.

[Thanks, anonymous tipster]

Hands-on with the LG Vu, Samsung Access, and AT&T Mobile TV


These days, voice is the tip of the iceberg. Carriers are always -- and we do mean always -- looking for crafty ways to boost their average revenue per user, and with everyone and their brother offering an unlimited voice plan at this point, it's about data and value-add services more than it ever has been before. To that end, Verizon and AT&T have embraced MediaFLO as a way to keep their subscribers entertained on the road to the tune of a few extra bucks per month. AT&T's service, simply christened Mobile TV, has just launched with a pair of devices from Samsung and LG; naturally, we wanted to know whether the phones were worth the $199 and $299 AT&T's asking, respectively -- but perhaps more importantly, we had to figure out whether the service was worth sucking another $15 a month out of our already-strained wallets.

Panasonic turning cellphone, gas pump into your next Plasma


We kid you not. Panasonic is working on a new low-voltage (1.5v) plasma technology which it says will rival OLED displays in brightness, thinness, and contrast. Better yet, Panasonic claims that its plasmas can be manufactured for "much less money" than OLEDs. Panny already has plans to include their new plasma displays in cellphones for use with AT&T's Mobile TV service, gas pumps, ATMs, and on HP printers under a new exclusive two-year deal. Color us impressed if the new displays look anything like the 3.5-inch, 854 x 480 pixel Viera phone instead of that anemic looking phone pictured above which accompanied the press release.




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