The concept of exchanging voice minutes for obligatory ads pushed to handsets is a business model still very much in its infancy, but Blyk -- which currently has a live MVNO in the UK and plans to launch in the Netherlands later this year -- must be feeling good about its chances right now, because it has announced a planned expansion into the German, Belgian, and Spanish markets next year. Key to the service's success is recognition by advertisers that customers actually give a crap about the highly-targeted marketing material being pushed to them; Blyk claims that click-through rates are rockin', which is probably providing the impetus for the planned expansion. We're still not so sure we'd trade 217 text messages and 43 voice minutes a month for the privilege of being blasted with spam targeted promotions, but if they're somehow able to boost the allowance into the range of a typical plan and maintain profitability, they could be sitting on a gold mine.

[Via mocoNews]

Remember that not-entirely-innocent looking prehistoric creature that won your heart immediately upon viewing Samsung's optical illusion promotional vid? Apparently quite a few folks demanded to see more of the Soul dinosaur, so Sammy hoisted him up onto a truck and proceeded to drive around a few English towns. Catch the sub-2 minute journey (reactions included) just after the break.

[Thanks, Claudio]

Just in case you haven't learned enough about the forthcoming Samsung Instinct from our hands-on gallery / UI video walkthrough, Sammy has launched a promotional website designed to give you the skinny. Within the site, you can peer at a handful of press shots, get schooled on all of its features and sign up to be notified when it's ready for your hands to be wrapped around it. Nothing too exciting, but those with the Instinct high on their list of next mobile to own will surely find it worth the click over.

Hold on to your seats, chaps -- Blyk has just surpassed that magical 100,000 subscriber mark in Britain that it's been aiming for ever since the company got off the ground last fall. For those curious as to why "just" 100k is a milestone worth celebrating, this particular MVNO -- which rents airtime from Orange and utilizes equipment from Nokia Siemens Networks -- issues its customers a free pool of minutes / text messages in exchange for them accepting advertisements. In other words, a totally ad-funded service is somehow managing to go over at least decently well. According to the outfit, it reached the aforesaid goal a full six months ahead of schedule and is currently seeing ad response rates of 29-percent. Kudos, Blyk -- way to quiet those naysayers.

[Via textually]

Nothing says Valentine's Day like trying to cash in on a vulnerable, insecure relationship -- and it looks like Palm's doing its best to, ahem, "be there" for Blackberry addicts left a little shaken by Monday's network outage. The company's taken out full page ads in several national papers and changed its homepage to read that Palm devices include a little something called "uptime" -- which is actually pretty funny since we've got a Treo 750 here that's been rendered all-but-useless by AT&T's various outages these past few weeks, but we'll still grant points for panache. Of course, that still doesn't change the fact that a recent survey ranked Palm dead last in customer satisfaction, but since when has being a homewrecker had anything to do with long-term happiness?

[Via coolsmartphone]

Because the mobile industry isn't nearly monetized enough as it is (we jest, we jest), big players have come out of the woodwork at Mobile World Congress this year to announce some pretty heavy initiatives with the goal of revolutionizing the way we're hit up with advertising on our phones. Nokia has actually come forward with two mobile ad headliners: first, the Nokia Media Network is now official, bringing together ads on Nokia's own sites as well as 70-plus publishers' and carriers' properties under a single umbrella, all made possible by the company's 2007 acquisition of Enpocket; second, Nokia Siemens Networks has announced a turnkey solution for folks wishing to bite the targeted mobile ad bullet, spanning from consulting to infrastructure and ad delivery. Meanwhile, the big five carriers in the UK -- Vodafone, Orange, T-Mobile, O2, and 3 -- have announced that they're working with the GSM Association to develop a common standard for measuring mobile ad reach, a marked change in some of the carriers' typical policies of keeping customer metrics well out of reach of potential advertisers and therefore limiting interest. One of those carriers, O2, has separately revealed that it has launched its own mobile advertising service (take that, Nokia Media Network) following a 2007 trial that will allow advertisers to get really, really down and dirty with their target demos -- age, location, browsing behavior, and so on -- through a system that generated a 6 percent click-through rate in testing. As long as the average phone display stays QVGA or lower, we're pretty sure we're not down with teeny, tiny banner ads all up in our business, but it's the wave of the future, it seems.

[Via mocoNews]

Read - Nokia Media Network
Read - Nokia Siemens Networks
Read - UK mobile companies to develop advertising standards
Read - O2 sets sights on mobile advertising market

Here's one that is sure to get the pro-privacy crowd all riled up, and rightfully so. Apparently, Verizon is sending out notices to customers that update them on all the fine print, but if you actually take a moment to peruse the documentation, you may notice something you're not exactly kosher with. The carrier is now planning on sharing its database of CPNI records -- which is defined as "data collected by telecommunications corporations about a consumer's telephone calls, including time, data, duration and destination" -- to outside sources unless you take the initiative to opt out. The notice claims that users will have to remove themselves from the process within 30 days of receiving the letter, or else it "will assume that you give the Verizon Companies the right to share your CPNI with the authorized companies as described above." We just can't see this going over well. [Warning: PDF read link]

[Via mocoNews]

They sure do look beautiful flying in formation during their annual migration, but when one of Illinois's rare Aves Razeruses crashes and burns on a busy Moscow street corner, well, it's never a pretty sight. Check out another pic of the carnage after the break...

[Via Tech Ticker Blog, thanks chirag]

Sheesh, as if the whole Cingular / AT&T / BellSouth / etc. mishmash hasn't been confusing enough for the general populace, here comes yet another change sure to make folks scratch their noggins a bit more. As AT&T looks to launch a new ad campaign that gloats about "Your Seamless World," the carrier will reportedly paint the blue and white globe orange as a "respectful nod to Cingular." Meanwhile, sign changers are thrilled about all the business pouring in from AT&T recently...

[Via PhoneScoop]

Sprint must figure that if you need a phone whose name includes the phrase "World Edition," you're probably the jet-setting type. Like, the type that needs a private island, apparently. A tipster pointed us out to a pretty clever new ad campaign involving Sprint's BlackBerry 8830 World Edition that offers an enticing combo package: an 8830 for $200 (after contract and rebates, of course) and an "Exotic Island plus amenities" for a shade over ten mil. Total cost: $10.5 million. Of course, if you actually go through the process of trying to place an order, the site calls you out on it -- but here's where it gets interesting, they actually offer to take your information through an email and get you in touch with the appropriate brokers if you are, in fact, serious. Talk about customer service!

[Thanks, Jake]

Nokia has kicked off a clever new ad campaign for its N95 over at jealouscomputers.com. It features videos, "victim reports" and the like from ordinary unsuspecting citizens attacked by their once-faithful-but-now-green-with-envy laptops. The site is definitely worth a good once-over as some of the content -- we really thought the beach scene was a good laugh -- is pretty well done. Other highlights include downloadable content such as camouflaged ringtones, where the Nokia tone is disguised as somebody whistling or a dog barking. Hit the link to get in on the folly.

[Via Core77]

Let's face it: the prototypical handset user isn't apt to favor advertising much at all, but a recent research study commissioned by mobile media publisher MoMac found that owners seemed to prefer the tried and true text-based flavor when all was said and done. More specifically, 56-percent of the 1,400 surveyed favored text-based ads, while picture / banner ads came in as the second most popular with a thumbs-up given by some 29-percent of respondents. Interestingly, a quarter of the males in the crowd preferred video advertising over all other methods, and the 16-to-24 age group was found to like video ads nearly twice as much as those 55 years or older. So, how's about you, dear readers? Do the less invasive text-based plugs gather your love more often than those oh-so-tempting videos?

[Image courtesy of TheRawFeed]

It's no secret that cellphone manufacturers and carriers alike are getting quite crafty with their marketing approaches, but Symbian went straight for the low-blow with its Boo-Hoo campaign. Frankly, the site (and more specifically, the Boo-Hoo For You video) slams the Western smartphone for not being as "technically capable" as the Symbian phones overseas, but we're not quite sure we're following all the slighting. Aside from being a bit weirded out by a talking Pac-man lookalike and a hump-backed eraser, we're not so sure that Big Brother being right there on your cellphone at all times is actually a perk. Additionally, e-wallets and cellphone-based ticketing aren't exactly Symbian exclusives, and having the nerve to actually flaunt an "aroma phone" just about nixes any and all credibility this wacky cartoon had left. Nevertheless, we're sure this here promo was intended less for informative purposes and more for water-cooler jabbing, so click on through to see what the fuss is all about. [Warning: Psychedelic video could induce epilepsy]

[Via S60, thanks Stefan C.]

Hot on the heels of Nokia's own bus stop gimmick comes none other than Solo, which has erected a clever display on a number of waiting areas to allow perfect strangers to yap it up on giant mobiles. The interactive billboards each sport a larger-than-usual flip phone, which allows curious onlookers to mash an enlarged walkie talkie button and get on the horn with a faraway stranger. The active two-way radio setup was reportedly installed in transit shelters in Vancouver, Montreal, Toronto, and Calgary, and the system supposedly connects users in the different cities to one another when a conversation is initiated. Unfortunately, Engadget HQ doesn't happen to reside in the land of the Canucks, so for our brethren in the north, why not stop on by and give a shout to a fellow Canadian, eh?

[Via Core77]

These days, it really takes something special to catch to eye of the desensitized market, and Nokia's shifting the focus back to the consumer with its lighthearted touchscreen game at a London bus stop. The interactive advertisement requests that the player flip the pockets in order to find matches, but it also insinuates that the sleek Nokia N95 smartphone is just too slim and inconspicuous to readily pick out. Of course, we highly doubt it's all that difficult to spot after a flip or two, but the idea here is novel nonetheless. If nothing else, it sure breaks up the boredom (or frustration) felt whilst waiting on the next bus, so be sure to click on through for a video of the thing so you'll know it when you cross it.

[Via FreshCreation]