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Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm

by Darren Murph, posted Sep 15th 2008 @ 10:46PM


Hey, bet you'd like to know that Verizon Wireless' Mike (you know, from Minute with Mike) thinks the BlackBerry Storm is going to "crush the competition." He also expects his sales team to "take the world by storm." He also states that this handset's screen is "built to be the most responsive of its time." Oh, but he totally neglects to mention a price and / or release date. Thanks Mike. Thanks a lot. Full mind-numbing episode is after the jump.

Continue reading Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm

Bell kicks off inexplicable "er" marketing campaign

by Darren Murph, posted Aug 11th 2008 @ 11:25PM


Last we checked, "er" isn't located anywhere within the word "Bell" or "Bell Mobility." For whatever reason, that didn't stop the Canadian telecom company from spending big bucks in order to create a new marketing push focused on the two letters. Reportedly, the "Today Just Got Better" campaign will be plastered just about everywhere in the Great North here shortly, leaving onlookers confused and unconsciously drawn to the name. Is this really where we're at as a society? Creating ads that have no connection to the brand just to garner attention? Sigh.

LG Secret viral ad aims for sexy, ends up squarely at creepy

by Nilay Patel, posted Jun 18th 2008 @ 3:28AM


Look, LG, it's all well and good the Secret has a touchscreen and that sweet DivX-capable 5 megapixel camera, but making a viral video that can only be described as early-90s softcore voodoo porn and ends with a sheepish phone call from the dude's mother is probably not the best way to highlight those qualities. Video after the break -- warning, it's just a hair on the NSFW side.

Continue reading LG Secret viral ad aims for sexy, ends up squarely at creepy

Ecko billboard lets your mobile handle the graffitiing

by Darren Murph, posted Aug 23rd 2007 @ 4:58PM


Sure, we've seen a plethora of interactive billboards before, but Mark Ecko's (credit to Benjamin Busse) latest eye-catcher could seriously make you miss your ride. This brilliantly designed ad sports an LCD that can be painted up by your Bluetooth cellphone, as it allows passers to use their mobile as a spray can to decorate the screen as they please. No word on whether this thing accepts multiple connections or not, but a tagging duel would be mighty fine entertainment whilst waiting on the next bus.

[Via AdGoodness, thanks John]

Rakuten exploits cameraphone craze for advertising purposes

by Darren Murph, posted Jun 8th 2007 @ 2:35AM

Although this certainly won't go down as the first attempt to integrate cellphones into discrete marketing, Japan's largest online shopping mall operator is apparently taking advantage of the country's oh-so-superior handsets and offering up tantalizing "promotional videos" for consumers who snap pictures of ads. Rakuten is reportedly set to hand out thousands of pilot issues of a magazine, Zero90, in hopes that mobile-wielding readers will snap photos of certain articles in exchange for a free commercial intellectually stimulating media clip. While this sounds an awful lot like QR codes, the actual technology used in the pages isn't mentioned, but we do know that Japan-based Clementec is behind it -- and you thought print media had too many plugs as is.

[Via Physorg]




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