Just because you're scooping up a free app or three on Apple's App Store doesn't mean that the developers behind them need to starve. Medialets, a nascent start-up specifically targeting iPhone devs, offers cookie-cutter code that can be inserted into apps to add an advertisement here and there -- mildly annoying, possibly, but if it means we get charged a big ol' goose egg when we download the goods, it might just be worth the tradeoff. Perhaps the most surprising thing about the enterprise is that Apple's apparently cool with it; the App Store distributes free apps without charging the developer a dime, after all, presumably under the assumption that the entire ordeal is not-for-profit, but that assumption gets turned on its head when Medialets comes into play and cuts Apple clean out of the revenue share. Ultimately, we wouldn't mind seeing two versions of each app offered: one at full price, and a second ad-supported version at a reduced price or free. How's that for thinking outside the box?

The concept of exchanging voice minutes for obligatory ads pushed to handsets is a business model still very much in its infancy, but Blyk -- which currently has a live MVNO in the UK and plans to launch in the Netherlands later this year -- must be feeling good about its chances right now, because it has announced a planned expansion into the German, Belgian, and Spanish markets next year. Key to the service's success is recognition by advertisers that customers actually give a crap about the highly-targeted marketing material being pushed to them; Blyk claims that click-through rates are rockin', which is probably providing the impetus for the planned expansion. We're still not so sure we'd trade 217 text messages and 43 voice minutes a month for the privilege of being blasted with spam targeted promotions, but if they're somehow able to boost the allowance into the range of a typical plan and maintain profitability, they could be sitting on a gold mine.

[Via mocoNews]

Hold on to your seats, chaps -- Blyk has just surpassed that magical 100,000 subscriber mark in Britain that it's been aiming for ever since the company got off the ground last fall. For those curious as to why "just" 100k is a milestone worth celebrating, this particular MVNO -- which rents airtime from Orange and utilizes equipment from Nokia Siemens Networks -- issues its customers a free pool of minutes / text messages in exchange for them accepting advertisements. In other words, a totally ad-funded service is somehow managing to go over at least decently well. According to the outfit, it reached the aforesaid goal a full six months ahead of schedule and is currently seeing ad response rates of 29-percent. Kudos, Blyk -- way to quiet those naysayers.

[Via textually]

Nothing says Valentine's Day like trying to cash in on a vulnerable, insecure relationship -- and it looks like Palm's doing its best to, ahem, "be there" for Blackberry addicts left a little shaken by Monday's network outage. The company's taken out full page ads in several national papers and changed its homepage to read that Palm devices include a little something called "uptime" -- which is actually pretty funny since we've got a Treo 750 here that's been rendered all-but-useless by AT&T's various outages these past few weeks, but we'll still grant points for panache. Of course, that still doesn't change the fact that a recent survey ranked Palm dead last in customer satisfaction, but since when has being a homewrecker had anything to do with long-term happiness?

[Via coolsmartphone]

Because the mobile industry isn't nearly monetized enough as it is (we jest, we jest), big players have come out of the woodwork at Mobile World Congress this year to announce some pretty heavy initiatives with the goal of revolutionizing the way we're hit up with advertising on our phones. Nokia has actually come forward with two mobile ad headliners: first, the Nokia Media Network is now official, bringing together ads on Nokia's own sites as well as 70-plus publishers' and carriers' properties under a single umbrella, all made possible by the company's 2007 acquisition of Enpocket; second, Nokia Siemens Networks has announced a turnkey solution for folks wishing to bite the targeted mobile ad bullet, spanning from consulting to infrastructure and ad delivery. Meanwhile, the big five carriers in the UK -- Vodafone, Orange, T-Mobile, O2, and 3 -- have announced that they're working with the GSM Association to develop a common standard for measuring mobile ad reach, a marked change in some of the carriers' typical policies of keeping customer metrics well out of reach of potential advertisers and therefore limiting interest. One of those carriers, O2, has separately revealed that it has launched its own mobile advertising service (take that, Nokia Media Network) following a 2007 trial that will allow advertisers to get really, really down and dirty with their target demos -- age, location, browsing behavior, and so on -- through a system that generated a 6 percent click-through rate in testing. As long as the average phone display stays QVGA or lower, we're pretty sure we're not down with teeny, tiny banner ads all up in our business, but it's the wave of the future, it seems.

[Via mocoNews]

Read - Nokia Media Network
Read - Nokia Siemens Networks
Read - UK mobile companies to develop advertising standards
Read - O2 sets sights on mobile advertising market

Here's one that is sure to get the pro-privacy crowd all riled up, and rightfully so. Apparently, Verizon is sending out notices to customers that update them on all the fine print, but if you actually take a moment to peruse the documentation, you may notice something you're not exactly kosher with. The carrier is now planning on sharing its database of CPNI records -- which is defined as "data collected by telecommunications corporations about a consumer's telephone calls, including time, data, duration and destination" -- to outside sources unless you take the initiative to opt out. The notice claims that users will have to remove themselves from the process within 30 days of receiving the letter, or else it "will assume that you give the Verizon Companies the right to share your CPNI with the authorized companies as described above." We just can't see this going over well. [Warning: PDF read link]

[Via mocoNews]

Thankfully, the previous rumors of a Playboy MVNO have been laid to rest (at least momentarily), but that hasn't stopped Playboy Enterprises from teaming up with Quattro Wireless "to provide Playboy content on mobile phones." Reportedly, "users of the mobile site will be able to view non-nude photos of Playboy playmates and read their personal interviews," and the phone-friendly site will also lead to music, game and book reviews along with access to the Playboy Advisor advice column. The content from the standard website is synced regularly to the mobile outlet through Quattro's GetMobile platform, and as expected, you'll find lots of targeted advertisements cluttering your diminutive screen should you chose to visit.

[Via SlashPhone]

Sheesh, as if the whole Cingular / AT&T / BellSouth / etc. mishmash hasn't been confusing enough for the general populace, here comes yet another change sure to make folks scratch their noggins a bit more. As AT&T looks to launch a new ad campaign that gloats about "Your Seamless World," the carrier will reportedly paint the blue and white globe orange as a "respectful nod to Cingular." Meanwhile, sign changers are thrilled about all the business pouring in from AT&T recently...

[Via PhoneScoop]

Maybe it stems from Sprint's bellyaching and subsequent legal action, maybe it stems from the fact that the claim was of questionable accuracy to begin with -- but either way, AT&T is no longer spouting off that it has fewer dropped calls than any other national carrier. It's allegedly part of a larger ad shift to the more nebulous (and less legally binding) "more bars in more places" campaign, but really, we suspect there was just a little too much heat coming from various competitors, consumer advocacy groups, and individual subscribers to continue bothering to attempt to back up the statement. So, readers: if it's not AT&T with the fewest dropped calls, who is it? Thoughts?

[Via Wired]

Sure, we've seen a plethora of interactive billboards before, but Mark Ecko's (credit to Benjamin Busse) latest eye-catcher could seriously make you miss your ride. This brilliantly designed ad sports an LCD that can be painted up by your Bluetooth cellphone, as it allows passers to use their mobile as a spray can to decorate the screen as they please. No word on whether this thing accepts multiple connections or not, but a tagging duel would be mighty fine entertainment whilst waiting on the next bus.

[Via AdGoodness, thanks John]

Let's face it: the prototypical handset user isn't apt to favor advertising much at all, but a recent research study commissioned by mobile media publisher MoMac found that owners seemed to prefer the tried and true text-based flavor when all was said and done. More specifically, 56-percent of the 1,400 surveyed favored text-based ads, while picture / banner ads came in as the second most popular with a thumbs-up given by some 29-percent of respondents. Interestingly, a quarter of the males in the crowd preferred video advertising over all other methods, and the 16-to-24 age group was found to like video ads nearly twice as much as those 55 years or older. So, how's about you, dear readers? Do the less invasive text-based plugs gather your love more often than those oh-so-tempting videos?

[Image courtesy of TheRawFeed]

Although this certainly won't go down as the first attempt to integrate cellphones into discrete marketing, Japan's largest online shopping mall operator is apparently taking advantage of the country's oh-so-superior handsets and offering up tantalizing "promotional videos" for consumers who snap pictures of ads. Rakuten is reportedly set to hand out thousands of pilot issues of a magazine, Zero90, in hopes that mobile-wielding readers will snap photos of certain articles in exchange for a free commercial intellectually stimulating media clip. While this sounds an awful lot like QR codes, the actual technology used in the pages isn't mentioned, but we do know that Japan-based Clementec is behind it -- and you thought print media had too many plugs as is.

[Via Physorg]

We're not entirely sure what chemical they've put in the water in the past couple years to make everyone suddenly think that cellphone users want to get blasted with ads in exchange for airtime -- but alas, please welcome Blyk (not to be confused with "bilk") to the party. The upstart Finnish MVNO, put together by an ex-Nokia exec, looks to target young Europeans aged 16 to 24 as soon as next summer by hooking them up with questionnaires that will allow advertisers to send ultra-targeted ads based on lifestyle, hobbies, and preferences. Blyk claims that most handsets already on the market will be compatible with its service -- even those without graphical displays -- suggesting that most ads will initially fly over SMS. The company is making a big stink over the fact that they're the first to suggest that this is a good idea; we think Xero Mobile would beg to differ, but that's one chicken we won't be counting 'til it hatches.

[Via Smart Mobs]

In the ever-expanding world of mobile searches, we knew it was simply a matter of time before revenue-hungry mega corporations dug in and gave the impulse caller in us all one more irresistible temptation. While Google's AdWords have already landed on mobile search screens, Ingenio has now inked a deal with Microsoft to enable location-based advertisements to appear atop MSN's "Windows Live searches" made via cellphones. Although Ingenio already has a similar agreement in place with AOL, this partnership will allow users who search for local "businesses, restaurants, and services" to see a single banner ad which will automatically ring up a nearby supplier with just a click. The oh-so-coveted ads are being "auctioned" to interested parties willing to shell out the most dollars to get their plugs listed first, fetching "$2 to $4 each" for typical entertainment clicks, while demanding "$20 or more for things like financial services and real estate."