Verizon takes another swing at AT&T, puts iPhone on the Island of Misfit Toys

[Thanks to everyone who sent this in]
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AT&T also says its network reaches about the same number of people as Verizon's, so we're thinking it's a little miffed that it's being portrayed as an also-ran here. We'll update as we learn more, keep it locked!In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.


Say what you will about PETA's beliefs, but if there's one thing that group proves, it's that there is power in numbers. Verizon Wireless had been fairly adamant that it would continue airing its pit bull ad for the LG Dare -- which shows a pair of the dogs chained up in a junkyard guarding heaps of metal and a misplaced handset -- but after PETA issued an "action alert" that triggered 7,000 emails to the outfit's CEO, its tune changed. For those longing to waste another 30 seconds of their life watching the spot that will never again air on the small screen, click on past the break.
Just because you're scooping up a free app or three on Apple's App Store doesn't mean that the developers behind them need to starve. Medialets, a nascent start-up specifically targeting iPhone devs, offers cookie-cutter code that can be inserted into apps to add an advertisement here and there -- mildly annoying, possibly, but if it means we get charged a big ol' goose egg when we download the goods, it might just be worth the tradeoff. Perhaps the most surprising thing about the enterprise is that Apple's apparently cool with it; the App Store distributes free apps without charging the developer a dime, after all, presumably under the assumption that the entire ordeal is not-for-profit, but that assumption gets turned on its head when Medialets comes into play and cuts Apple clean out of the revenue share. Ultimately, we wouldn't mind seeing two versions of each app offered: one at full price, and a second ad-supported version at a reduced price or free. How's that for thinking outside the box?






