Over the years, Nokia handsets have fallen victim to the infamous KIRFing process time, and time, and time again. Evidently the suits up in Espoo have had enough, as evidenced by a new marketing campaign urging bargain hunters in India to avoid unbranded / duplicate handsets. The ad, which was spotted in the Mumbai Mirror, is comical in a number of ways. For starters, the notion that "originals last forever" is obviously misleading untrue, and secondly, the whole "instilling fear" tactic is severely unnecessary. Nokia asserts that all KIRF handsets lack an IMEI number, and thus owning one "could be a threat to your safety and national security." Or is that longhand for "a threat to Nokia's bottom line?"

Man, what's up with Verizon and its ad department? Just a few months back, the carrier was thrashed by PETA for running a controversial spot involving two pit bulls chained up in a junkyard, and now it's being fingered for making questionable remarks toward Sprint's push-to-talk network. For those unaware, the spots (one hosted after the break) included lines such as "We all upgraded to Verizon Wireless. Got push to talk and the reliability of the network. That old service is useless now." Sprint argued that the subtle drops could wrongfully influence people to believe that Sprint's PTT network was non-functional or that it would soon be discontinued, and eventually, NAD (an ad watchdog agency) recommended that VZW nix the ads. As it stands, the commercials in question have indeed been dropped, but Verizon asserts that it did so as a normal part of business. Ah well, it's the end result that matters, right Sprint?

Hunker down and find that tin foil cap, pronto! Privacy advocates, we've a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.

[Image courtesy of Corbis, thanks ugotamesij]

Oh yeah, we know a certain dutiful crew in the R&D labs at RIM are toiling away on the BlackBerrys that we'll be swooning over in the years to come, but what winner took the time (and what champion instructed him / her?) to conjure up this PowerPoint slide? Reportedly, this here slide was used within the company to show just how awesome its handsets are, because clearly, if six rich people accept free phones well before the street date from you, that equates to stellar quality and usability. Oh, and just remember RIM -- we'll bet Motorola used to brag about all the superstars with RAZRs, too. See how far that got 'em?

Hey, bet you'd like to know that Verizon Wireless' Mike (you know, from Minute with Mike) thinks the BlackBerry Storm is going to "crush the competition." He also expects his sales team to "take the world by storm." He also states that this handset's screen is "built to be the most responsive of its time." Oh, but he totally neglects to mention a price and / or release date. Thanks Mike. Thanks a lot. Full mind-numbing episode is after the jump.

Say what you will about PETA's beliefs, but if there's one thing that group proves, it's that there is power in numbers. Verizon Wireless had been fairly adamant that it would continue airing its pit bull ad for the LG Dare -- which shows a pair of the dogs chained up in a junkyard guarding heaps of metal and a misplaced handset -- but after PETA issued an "action alert" that triggered 7,000 emails to the outfit's CEO, its tune changed. For those longing to waste another 30 seconds of their life watching the spot that will never again air on the small screen, click on past the break.

Just because you're scooping up a free app or three on Apple's App Store doesn't mean that the developers behind them need to starve. Medialets, a nascent start-up specifically targeting iPhone devs, offers cookie-cutter code that can be inserted into apps to add an advertisement here and there -- mildly annoying, possibly, but if it means we get charged a big ol' goose egg when we download the goods, it might just be worth the tradeoff. Perhaps the most surprising thing about the enterprise is that Apple's apparently cool with it; the App Store distributes free apps without charging the developer a dime, after all, presumably under the assumption that the entire ordeal is not-for-profit, but that assumption gets turned on its head when Medialets comes into play and cuts Apple clean out of the revenue share. Ultimately, we wouldn't mind seeing two versions of each app offered: one at full price, and a second ad-supported version at a reduced price or free. How's that for thinking outside the box?

Great news -- one of Motorola's ad agencies, Ogilvy London, has deduced the answer to Moto's product woes. Turns out the problem was that although everyone seems to know the infamous "HELLOMOTO" tag line, no one really knows what it means, so they're tacking a new one on: "We Generation." The new phrase is apparently designed to emphasize the social capabilities of the company's handsets (you know, like calling and talking to people, for example) and will hit virtually every ad medium starting this week. The agency's verbiage leads us to believe that ye olde HELLOMOTO isn't quite off to the cemetery yet -- and if the RAZR's ungodly lifespan is any indication, it won't be going anywhere any time soon.

[Via IntoMobile]

The concept of exchanging voice minutes for obligatory ads pushed to handsets is a business model still very much in its infancy, but Blyk -- which currently has a live MVNO in the UK and plans to launch in the Netherlands later this year -- must be feeling good about its chances right now, because it has announced a planned expansion into the German, Belgian, and Spanish markets next year. Key to the service's success is recognition by advertisers that customers actually give a crap about the highly-targeted marketing material being pushed to them; Blyk claims that click-through rates are rockin', which is probably providing the impetus for the planned expansion. We're still not so sure we'd trade 217 text messages and 43 voice minutes a month for the privilege of being blasted with spam targeted promotions, but if they're somehow able to boost the allowance into the range of a typical plan and maintain profitability, they could be sitting on a gold mine.

[Via mocoNews]

Spotted on Wired, we're not quite sure what to make of this ad for Sprint's upcoming Samsung Instinct; we've never much cared for fruits or other fillings in our breakfast batters, but perhaps that's just us.

Marketing its wares straight to consumers is old hat for HTC in the Old World, but stateside? Not so much. That's not to say the HTC name is a total unknown in North America; there's been the odd Advantage here and Shift there, but by and large, we yanks know the Taiwanese firm better for its relatively anonymous efforts in the likes of the AT&T Tilt, Verizon XV6900, Sprint Touch, and countless other carrier-branded devices. That's about to change, though, with a full-court press of TV, print, outdoor, and online advertising targeted squarely at the US market launching this week. The company's first ad in the campaign is posted to YouTube -- no new products here, sadly, but it's an encouraging sign to see that one of the world's most prolific ODMs and smartphone manufacturers now thinks that the American market is mature enough to be dealt with directly. The announcement of the US-spec Touch Dual was a good start, and now, we look forward to seeing a whole heck of a lot more where that came from. Check the first commercial after the break.

Because the mobile industry isn't nearly monetized enough as it is (we jest, we jest), big players have come out of the woodwork at Mobile World Congress this year to announce some pretty heavy initiatives with the goal of revolutionizing the way we're hit up with advertising on our phones. Nokia has actually come forward with two mobile ad headliners: first, the Nokia Media Network is now official, bringing together ads on Nokia's own sites as well as 70-plus publishers' and carriers' properties under a single umbrella, all made possible by the company's 2007 acquisition of Enpocket; second, Nokia Siemens Networks has announced a turnkey solution for folks wishing to bite the targeted mobile ad bullet, spanning from consulting to infrastructure and ad delivery. Meanwhile, the big five carriers in the UK -- Vodafone, Orange, T-Mobile, O2, and 3 -- have announced that they're working with the GSM Association to develop a common standard for measuring mobile ad reach, a marked change in some of the carriers' typical policies of keeping customer metrics well out of reach of potential advertisers and therefore limiting interest. One of those carriers, O2, has separately revealed that it has launched its own mobile advertising service (take that, Nokia Media Network) following a 2007 trial that will allow advertisers to get really, really down and dirty with their target demos -- age, location, browsing behavior, and so on -- through a system that generated a 6 percent click-through rate in testing. As long as the average phone display stays QVGA or lower, we're pretty sure we're not down with teeny, tiny banner ads all up in our business, but it's the wave of the future, it seems.

[Via mocoNews]

Read - Nokia Media Network
Read - Nokia Siemens Networks
Read - UK mobile companies to develop advertising standards
Read - O2 sets sights on mobile advertising market

There's something not quite right about this ad for Nokia's N95 spotted on Yahoo! today. For what it's worth, clicking it takes you to Nokia USA's page for the North American N95 -- but first of all, the phone here doesn't look exactly like an N95. Yeah, it obviously is, but what's up with the weird edges? Secondly, there is no such thing as a North American N95 8GB (yet), calling into question the "8gb expandable memory" touted here. Third, if this is an N95 8GB, why isn't it black, and why is the memory called expandable when it's not? We figure Nokia's just trying to advertise the plain old N95-3 here, but golly, let's try to execute a slightly cleaner ad campaign next time, okay, guys?

Here's one that is sure to get the pro-privacy crowd all riled up, and rightfully so. Apparently, Verizon is sending out notices to customers that update them on all the fine print, but if you actually take a moment to peruse the documentation, you may notice something you're not exactly kosher with. The carrier is now planning on sharing its database of CPNI records -- which is defined as "data collected by telecommunications corporations about a consumer's telephone calls, including time, data, duration and destination" -- to outside sources unless you take the initiative to opt out. The notice claims that users will have to remove themselves from the process within 30 days of receiving the letter, or else it "will assume that you give the Verizon Companies the right to share your CPNI with the authorized companies as described above." We just can't see this going over well. [Warning: PDF read link]

[Via mocoNews]

Sheesh, as if the whole Cingular / AT&T / BellSouth / etc. mishmash hasn't been confusing enough for the general populace, here comes yet another change sure to make folks scratch their noggins a bit more. As AT&T looks to launch a new ad campaign that gloats about "Your Seamless World," the carrier will reportedly paint the blue and white globe orange as a "respectful nod to Cingular." Meanwhile, sign changers are thrilled about all the business pouring in from AT&T recently...

[Via PhoneScoop]