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Verizon takes another swing at AT&T, puts iPhone on the Island of Misfit Toys

AT&T might be suing Verizon for misrepresenting its network in ads, but that doesn't seem to have dissuaded Beg Red from using that same map image in this new spot, which casts the iPhone away to the Island of Misfit Toys. Hard to argue with the premise, but here's the real question: why not just sack up use a real iPhone, instead of this KIRF piece? Check the ad after the break.

[Thanks to everyone who sent this in]

Google breaks from tradition, posts DROID ad on home page

Google's home page: a benchmark for simplicity in web design. Like clockwork, you can expect a text box, a pair of buttons, a logo (usually stylized these days), and not much else -- and if there's one thing you definitely won't see, it's an ad. So wait, what's this? Google is breaking from its time-honored tradition in a very big way today to pimp the launch of Motorola's DROID with an ad right below the search box, just like it did for the G1 last year. Not surprisingly, we've checked with our non-US editors and it seems that only Yanks are seeing this. We're conflicted about the whole thing -- we can understand that Google's stoked about Android 2.0 and the best Android-powered device to date, but this isn't really isn't as big of a deal as the first Android launch, so isn't it just a bit blasphemous? And even if it isn't, shouldn't everyone at least get on the same page about the capitalization of "DROID?"

Second Verizon DROID commercial stealth attacks America

Looks like those iDon't ads aren't all Verizon has in store to promote the DROID: this new spot, called "Stealth," just leaked to BGR. Again, we can't help but notice that Big Red's taking a nerdier sci-fi approach to things with these ads, but that seems to suit the DROID, if you ask us. Video after the break.

AT&T sues Verizon over 'there's a map for that' ads

Whoa -- we just got word that AT&T is suing Verizon for false advertising over Big Red's "There's a map for that" ads. We're reading the complaint and motion to stop the ads right now, but here's what AT&T says is the big problem:
In essence, we believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country. In fact, AT&T's wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones. We have twice the number of smartphone customers... and we've beaten them two quarters in a row on net post-paid subscribers. We also had lower churn -- a sign that customers are quite happy with the service they receive.
AT&T also says its network reaches about the same number of people as Verizon's, so we're thinking it's a little miffed that it's being portrayed as an also-ran here. We'll update as we learn more, keep it locked!

Update: So this seems like a very narrow lawsuit, actually. As we've been told, AT&T thinks Verizon is trying to fool viewers into thinking that they can't use any AT&T phone services outside of 3G coverage areas by showing two essentially different maps. Since Verizon's entire network is 3G, the gaps in the red map are actual service gaps -- but Verizon doesn't show that the gaps on the AT&T map might be covered by AT&T's huge 2G network. We can see how that could be misleading, but at some point you've got to compare apples to apples, and AT&T even says it has "no quarrel with Verizon advertising its larger 3G network" in its complaint, so we'll see how the court reacts.

Update 2: Interestingly, Verizon's already changed the ads once at AT&T's behest, editing them to remove the phrase "out of touch" and adding a "Voice and data services available outside of 3G areas" small print disclaimer at the end. Apparently that wasn't enough for AT&T, which says the ads still confuse non-technical viewers into thinking AT&T provides no service at all outside of its 3G coverage.

Update 3: Okay, we've read everything -- there's really not much more to this suit than the arguments over the maps. We're thinking Verizon could have easily dealt with this by just using dark blue and light blue on the AT&T map to differentiate between 3G and 2G coverage, but at this point we don't think Ma Bell is all that interested in anything except getting these ads off the air. All that said, it's hard to deny that Verizon's ads made a perfectly valid point: using an iPhone on AT&T's network in New York or San Francisco is an exercise in frustration, regardless of whether you have 2G or 3G, and we've had zero problems on Verizon. Let's just hope AT&T is working as hard to fight these ads with its actual service as it is with its lawyers.


Sprint touts Palm Pixi's nonexistent WiFi

Sprint has a time-honored tradition of screwing up its ads. Remember the Palm OS-powered (yes, Palm OS, not webOS) Motorola Q2? How about the Pre's mythical tethering capability? Here's a new one to add to the history books: the "WiFi capable" Pixi, yours for just $99.99 after mail-in rebate. Count us in.

[Thanks to everyone who sent this in]

First Storm 2 ad huffs and puffs for attention (video)

Given the timing of Storm 2's launch and the Motorola DROID's unveiling, you'd think Verizon had all but abandoned its touchscreen BlackBerry. But lo and behold, we do have a new television spot. "Who says lightning never strikes twice" -- who said it ever struck the first time? Video after the break.

[Via Gear Diary]

HTC You ad campaign unveiled

HTC's definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company's gearing up to go mainstream -- this is the first print ad from the new HTC You campaign that's launching today. Considering HTC's recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we'd say this marketing push hasn't come a moment too soon. As for the ad itself, while it's not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole -- we'll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.

Update: And the commercials have gone live on YouTube as well -- we gotta say, we're pretty into them. Check 'em after the break.

Tchaikovsky's 1812 overture reconstructed from 1000 cellphones, 2000 text alerts (video)

We're suckers for a well done ad but this, this is simply amazing. Vodafone NZ's Symphonia features 1000 cellphones syncing 53 different ringtone alerts from 2000 sent messages to reconstruct Tchaikovsky's 1812 overture. We dare you to not be impressed. See how they did it after the break.

[Thanks, Brent R.]

Microsoft makes a funny with Marketplace 'apps lab'

It's another Microsoft video, another few minutes of hilarious, unintentional pain. This time Microsoft is tackling the topic of apps, riffing on the abundance of gimmick apps for the iPhone. Unfortunately for Microsoft, we'd think the last thing it would want to do is draw comparisons between Apple's App Store and the company's freshly minted Windows Marketplace for Mobile. Video is after the break.

[Via TUAW]

Motorola Droid ads invading mailboxes, too?


Because television and the internet can't be the only media feeling the touch of the Droid's marketing blitz, it looks like promotional mailers are being sent out. No new details or screenshots, but you can't get enough of Motorola / Verizon's Android device anyway, can you? A few more pics past the read link.

Verizon's anti-iPhone gets its first commercial: 'Droid Does'

We knew Verizon Wireless would soon be throwing caution to the wind in an effort to sway uncommitted smartphone buyers towards Big Red, and it looks like the November-bound Motorola Droid will be VZW's anti-iPhone. The spot, which launched tonight and can be view in its entirety after the break, is a 30 second clip that begins by mocking Apple's cutesy music and iconic font typically seen in iPhone plugs. It reels off a number of things that the iPhone can't do, and then abruptly goes into full-on tease mode by flashing glimpses of a robot-controlled future and a tagline that simply states: "Droid Does." No shots of the actual Motorola Droid (or Sholes, as it was known in the past) are shown, but a dedicated teaser portal has already been erected; through that, we're told that the phone will boast Android 2.0 and a 5 megapixel camera. At this point, we'd say the gloves are definitely off -- AT&T, have anything to say for yourself, or is the iPhone doing just fine on its own?

[Thanks to everyone who sent this in]

Verizon asks 'if the iDoesn't, what does?'

The "there's a map for that" ad was a pretty aggressive way to broadside AT&T and the iPhone, but it looks like Verizon's just getting warmed up. We're hearing that the carrier will be kicking off a major new campaign this evening during the Yankees-Angels game that'll feature "a very different look and a whole new attitude," calling out the "iDevice" (their words, not ours) for all the things it can't do. That's a bold offensive for a carrier that historically has lacked breadth and depth in its smartphone lineup, but with the big new Android releases coming down the pike, this might be perfect timing -- and a strong implication that we can seriously put those endless Verizon iPhone rumors to bed for a little while.

Windows Phone commercial is confusing for a variety of reasons


Okay, so we understand Microsoft is trying hard to rebrand Windows Mobile as Windows Phone with the launch of WinMo 6.5, but this commercial -- labeled with AT&T logos in the US but also running unlabeled worldwide -- doesn't seem to do a good job of pointing out that Windows Phone is a platform and not a device. In fact, if we didn't know better, we'd think that the HTC Pure is, in fact, the "Windows Phone" -- even though the dude in the spot is holding a totally different generic device. See how that could be weird for people? It's almost confusing enough to distract from the jubilant anthropomorphic app icons in tights. Video after the break.

Verizon removes gloves, begins 'There's a map for that' anti-AT&T ad campaign (video)

Ouch. If you've been waiting for another flare up in the old carrier wars, here you have it. Turning Apple's "there's an app for that" slogan on its ear, Verizon has introduced a campaign touting its network coverage. The ads -- which highlight the company's new tongue-in-cheek "there's a map for that" catchphrase against tuneful, chirpy music -- also boast that Verizon's 3G blanket is a whopping five times the size of AT&T's. Does this do anything to dispel the idea that Verizon and Apple may be getting together for that phantom tablet? Who knows, but it's fun to watch the fireworks. Check out the full commercial after the break.

[Via All Things Digital]

Bell's latest Pre ad insults Americans, old people, and bloody roller derby girls in one pass

With the latest installment of Bell's "Meet my Palm Pre" series, paid spokesman Bradley here has basically guaranteed himself that he'll be visited by elderly American roller girls with bad attitudes and a taste for justice. Some of the gruesome highlights:
"Unlike our neighbors to the south, Canadians are an active people."
"Coupe de Kill is kinda scary. I should probably get out of here before she goes on Twitter."
"According to Wikipedia, this game was first played in 1299. And, uh, I think some of these people were maybe there."
Follow the break for the video.

[Via MobileSyrup]




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