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Verizon asks 'if the iDoesn't, what does?'

by Chris Ziegler posted Oct 17th 2009 @ 2:01PM

The "there's a map for that" ad was a pretty aggressive way to broadside AT&T and the iPhone, but it looks like Verizon's just getting warmed up. We're hearing that the carrier will be kicking off a major new campaign this evening during the Yankees-Angels game that'll feature "a very different look and a whole new attitude," calling out the "iDevice" (their words, not ours) for all the things it can't do. That's a bold offensive for a carrier that historically has lacked breadth and depth in its smartphone lineup, but with the big new Android releases coming down the pike, this might be perfect timing -- and a strong implication that we can seriously put those endless Verizon iPhone rumors to bed for a little while.

Verizon removes gloves, begins 'There's a map for that' anti-AT&T ad campaign (video)

by Joshua Topolsky posted Oct 5th 2009 @ 11:06PM

Ouch. If you've been waiting for another flare up in the old carrier wars, here you have it. Turning Apple's "there's an app for that" slogan on its ear, Verizon has introduced a campaign touting its network coverage. The ads -- which highlight the company's new tongue-in-cheek "there's a map for that" catchphrase against tuneful, chirpy music -- also boast that Verizon's 3G blanket is a whopping five times the size of AT&T's. Does this do anything to dispel the idea that Verizon and Apple may be getting together for that phantom tablet? Who knows, but it's fun to watch the fireworks. Check out the full commercial after the break.

[Via All Things Digital]

Continue reading Verizon removes gloves, begins 'There's a map for that' anti-AT&T ad campaign (video)

AT&T dropping "fewest dropped calls" claim

by Chris Ziegler posted Aug 27th 2007 @ 11:37PM

Maybe it stems from Sprint's bellyaching and subsequent legal action, maybe it stems from the fact that the claim was of questionable accuracy to begin with -- but either way, AT&T is no longer spouting off that it has fewer dropped calls than any other national carrier. It's allegedly part of a larger ad shift to the more nebulous (and less legally binding) "more bars in more places" campaign, but really, we suspect there was just a little too much heat coming from various competitors, consumer advocacy groups, and individual subscribers to continue bothering to attempt to back up the statement. So, readers: if it's not AT&T with the fewest dropped calls, who is it? Thoughts?

[Via Wired]