Microsoft's Windows Phones just left the chute a few days ago, and already it seems that ye old DRM is getting talked about -- and not in a good way. According to one Chainfire over at XDA-Developers, the so-called "copy protection" involved in keeping applications in place rather than strewn across a neighborhood of handsets is a pitiful joke, requiring just five minutes of tinkering to save the CAB files that the Marketplace app downloads to a separate folder. In other words, that relocated CAB file could be distributed to all of your friends, turning a single purchase into freeware for as many people as you know (or don't know, even). So, Marketplace devs -- does that make you feel all warm and fuzzy on the inside, or what?

[Thanks, GreeKNastY]

For many (if not most) iPhone developers, the App Store's overheated competition and bloated inventory have led to scorched-earth pricing that makes it virtually impossible to parlay mobile development into a valid for-profit business model without turning to subscriptions or in-app advertising. RIM's tried to nip that behavior in the bud by capping the minimum sale price at $2.99, and it sounds like Microsoft feels the same way in light of the flowery, motivational language being thrown the way of developers at learning sessions ahead of the Marketplace's launch. "I know, 99 cents is interesting -- yes, consumers like to pay 99 cents for applications," admits Microsoft's Loke Uei, "but 99 cents, come on, I think your app is worth more than that." You heard it straight from the horse's mouth, people -- your app is worth more than that. Ultimately, Uei says the goal is to set the bench higher by keeping low-quality apps out of the Marketplace, but to start out and beef up, they might consider taking all the crap they can get and worrying about stroking devs' egos after the fact. If the store's client app makes it easy enough to browse, search, and get to best-of-breed content, this point should be moot anyhow.

Windows Mobile devs should start dotting their I's and crossing their T's, because Microsoft's going to be ready to take a good, hard look at their latest and greatest apps come the 27th of this month when the company finally swings open the doors to the submission processes for inclusion in the Windows Marketplace. The announcement has been made at Microsoft's Worldwide Partner Conference this week as it gears up for an onslaught of devices running WinMo 6.5 at retail later this year, though the retail channel might not be where much of the action lies; unlike the Apple App Store, the Android Market, Palm's App Catalog and others, Microsoft is putting major emphasis on a segment of Windows Marketplace it's calling the Business Center where corporate-focused apps and utilities will have a place to live. Boring, yes -- but probably also very profitable in the business fleet market segment where WinMo tends to thrive.

Though the company had previously indicated that Windows Marketplace would be a 6.5 exclusive, we've got great news for legacy device owners who don't expect to get an upgrade: Microsoft has also announced today that the Marketplace will be coming to WinMo 6.0 and 6.1 before the year's out. Considering that 6.5 won't be hitting the street until fall, that's not too bad of a wait; now all it needs is a rich catalog of great software to go along with the great hardware some of its partners are producing, right?

So Microsoft France's product manager for Windows Mobile, Audrey Zolghadr, is saying that the company's upcoming Windows Marketplace launch will be accompanied by around 600 apps certified and available on day one. Depending on your perspective, that's either ridiculously anemic -- the iPhone's App Store has a couple orders of magnitude more currently available, for example -- or a veritable cornucopia. Though the Ovi Store has no shortage of "items" to buy, an overwhelming majority of those are currently wallpapers, ringtones, and the like, and Palm's App Catalog launched with so few apps that many folks (we're not naming names) literally had every app installed within a few minutes of buying the phone. At the end of the day, it's all about signal-to-noise ratio; if Microsoft can deliver 600 apps and half of those are terrific, they're on the right track -- though at this point, we're thinking the next battle in Smartphone Platform Wars doesn't really kick off until WinMo 7 swings by anyway.

[Via PhoneArena and WMExperts]

With the App Store, App Catalog, App World, Ovi Store, and all shades of third-party mobile software stores out in the wild, Microsoft's undoubtedly looking at Windows Marketplace as being one of the more important features it's bringing to the table in the fanfare surrounding WinMo 6.5. Differentiating features that Redmond can pimp against the competition -- all of which sound like identical concepts from a quick glance on paper -- could be a key offensive weapon in keeping 6.5 playing with the big boys long enough to get WinMo 7 out of the door, but one thing we now know won't be a part of that is a useful app sharing concept. As it was originally understood, the idea was that the Windows Marketplace would allow you to share purchased apps with up to a total of five devices, meaning friends, family, and coworkers could exchange wares. Seems like a good idea to casually spread the word about great software, but Microsoft's now followed up to clarify: turns out you'll only be able to share the app with five of your own phones, the idea being that you'll be able to easily transfer software licenses when you upgrade to new hardware. To verify the link, you'll need to use the same Windows Live ID on all devices -- so unless you plan on sharing your htc_blue_angel_4_lyfe@hotmail.com with everyone you know, you're out of luck.

Up until now, Microsoft has taken a rather laissez faire attitude toward application development -- anyone with a copy of Visual Studio and half an ounce of coding know-how could whip up and share whatever little programs they want. That won't be the case inside Windows Marketplace for Mobile, Microsoft's answer to the App Store, and the company is now listing a number of guidelines that devs must follow for the fruits of their labor to be included. Top on the prohibited list? Apps that themselves sell other apps. Second rule of the Marketplace? No apps that link to apps that sell other apps. Also banned is VoIP over cellular networks, apps that run non-managed code (i.e. don't stay inside the sandbox MS has set up), anything that distributes a user's information, and downloads that are bigger than 10MB. Not mentioned? Anything to do with naughty content, meaning purveyors of explicit executables might not have to make concessions. Full list of 12 commandments after the break.

Update: In case you didn't figure it out for yourself, Arnoud from Tweakers.net wrote in with confirmation that the no-VOIP rule is in place at the request of the providers.

[Warning: PDF read link]

It's crazy, we know. Just hours after hearing shockingly believable whispers that Apple's white-hot iPhone 3G could be sashaying over to Verizon Wireless, in flies a Wall Street Journal report asserting that the suits in Redmond are (also?) in talks with America's largest carrier. 'Course, we've heard rumors that Microsoft was banging out a smartphone behind closed doors for centuries now, but much to our chagrin, there's no mention of "Zune" in "Project Pink." Instead, we're told that said handset is a touchscreen-based multimedia phone that will aim to extend the Windows Mobile OS while "adding new software capabilities." Not surprisingly, the article also mentions that Windows Marketplace would be front and center on the phone, and potentially most interesting is this tidbit: "a third-party is expected to make the device." Hey HTC -- seen any strange calls originating from the 425?

[Via Boy Genius Report]

Look, we're certain Microsoft's Windows Marketplace for Mobile will be a rousing success, with loads of developers set to announce apps this week at CTIA and interesting features like full-refund returns and apps certified to run on specific devices. And we'd be totally excited to point out that this teaser video shows off the interface in action, including a charmingly illiterate app review and carrier-specific stores. But honestly, here's a better question: if Microsoft is really serious about how cool is it is to be not-cool-enough, is a totally mediocre teaser with a relentlessly corporate electrorock soundtrack and hyperactive informercial narration really the best way to sell this thing? Discuss. Video after the break.

[Via 1800PocketPC; thanks Saijo]

Details are starting to come into focus on some of the finer points of Windows Mobile 6.5's launch later this year after February's announcement at MWC, and if you had to boil the news down to just two words, they'd be "pretty" and "support." As "pretty" goes, it's been announced that Microsoft has partnered up with Design Museum London and the Council of Fashion Designers of America to offer designer themes for 6.5-based devices -- colors, wallpaper, and the like -- with the first designs coming from fashion dude Isaac Mizrahi. If that's not good enough for ya, the company will be releasing a Theme Generator later this year that'll let you customize colors of UI elements on your device, pair it up with wallpaper culled from your own photo collection, and send the batch straight to your phone.

Over to the "support" front, over 25 companies will be announcing their full support for the Windows Marketplace at CTIA this week, including EA Mobile, Facebook (pictured), Gameloft, MySpace, Namco, Pandora, and Sling Media. To help improve the Marketplace's public image, Microsoft is tweaking some policies, too: developers will now be able to issue unlimited updates to their apps free of charge, and users will have up to 24 hours to "return" apps they don't like (very cool). Notably, Facebook's new app will be available in April, offering direct video uploads straight to your wall if you're into that sort of thing (you know who you are).

Finally, Microsoft's issued a clarification regarding upgrades from 6.1 to 6.5: devices that are already out in the marketplace with a minimum of 128MB of RAM and a 400MHz processor or better are theoretically capable of being upgraded -- it's all up to licensees to decide whether they want to go to the trouble of offering the upgrades to their customers. Let's hope, shall we?

Microsoft has begun laying out plans for its version of the App Store -- dubbed the Windows Marketplace -- with some familiar numbers, and a few unfamiliar tweaks. According to Ina Fried, the company will charge developers an annual fee of $99 to become part of the ecosystem, and an additional $99 for every app they submit (though throughout 2009, they'll have a chance to submit five apps at no cost). A rep from the big M states that the fee is "an acceptable cost of doing business for [software developers] looking to get in front of millions of customers," and justifies the charge on the grounds that Microsoft will "run a rigorous certification process to ensure that the end user's experience is optimal, and that the device and network resources aren't used in a malicious way."

Additionally, the company maintains that the process will offer "complete transparency throughout the application submission process," which indicates the folks in Redmond wouldn't mind courting devs who've been burned by Apple's opaque, confusing, and sometimes unfair system of approval. Besides the flat rates, Microsoft will take 30 percent of earnings from sales just as Apple and Google do -- the lone standout being RIM, who's generously offering 80 percent to devs (though hasn't exactly been blowing doors off hinges with its movement on fostering development). Microsoft's Marketplace will debut with the launch of Windows Mobile 6.5 in Q4 2009, though developers can apparently register come Spring, and start submitting this Summer.