Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new "alternative reality thriller" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but at least we get to see action-packed chases, Memento-stealing plot points of the highest order, and one weird, seemingly backmasked utterance of "Johneeeeeeeeeee... X!" Hit the read link for the full clip, and check out another video after the break which helps to unravel the mystery.

[Via Pocket-lint]

Look, LG, it's all well and good the Secret has a touchscreen and that sweet DivX-capable 5 megapixel camera, but making a viral video that can only be described as early-90s softcore voodoo porn and ends with a sheepish phone call from the dude's mother is probably not the best way to highlight those qualities. Video after the break -- warning, it's just a hair on the NSFW side.

Until recently, YouTube Mobile was the exclusive playground of Verizon subscribers -- but now, it's free for anyone with a sufficiently beefy data plan. Well, almost anyone, anyway; it seems that Helio, arguably the most multimedia-friendly carrier in the US, is charging to access YouTube's otherwise free mobile portal. The company's official stance is that the $5.99 monthly fee goes toward a new premium service called "Video Virus" that'll include access to YouTube, eBaum's World, and others, with two-click YouTube upload and a dedicated, exclusive YouTube app (packing some extra goodies not available elsewhere) all in the pipeline for later this year. To be fair, YouTube's clearly putting some kinks in every carrier's plans to monetize mobile video here, and we'd be surprised if others didn't follow in Helio's footsteps -- but that doesn't mean we're cool with it! Follow the link for a workaround that appears to be working for some folks.

[Thanks, Jacob C.]

If you're a fan of watching shakey videos of teenagers fighting each other and illegally racing cars, then you'll be pleased to learn that YouTube has just launched a new service allowing members to upload videos directly from their cellphones. Compatible with all four major carriers, the upload service requires users to set up a mobile profile in order to generate a unique email address that all videos must be sent to for posting. What a great world we live in, where you can happy slap a stranger in the street and almost immediately broadcast your crime to millions of eager voyeurs.

[Via jkOnTheRun]