That chased-after demographic of 25 to 34 year-old males just found a new fan: mobile TV. ComScore states that 46 percent of current mobile TV subscribers in the U.S. are below the age of 35 and 65 percent are male. To us, that's an obvious conclusion from the research company (who supplied the stats). The research firm concluded that younger males are earlier adopters of newer technologies. Umm, yep -- we had our suspicions. Apparently, that same group is responsible for the spread of newer mobile tech, as comScore added "once the early adopters have had a chance to fully engage with the technology and share their experiences with friends, relatives and colleagues, Mobile TV is substantially more likely to reach a critical mass in the marketplace." Cool. Additionally, the top-recognized "brands" in mobile TV were Verizon's VCAST, MobiTV and Modeo. The research also showed that U.S. consumers wanted a high level of quality on a chosen mobile TV service. We're not sure it's there -- yet.

Sprint Nextel is further sprucing up its Sprint TV service by adding content from CBS Broadcasting, according to both companies. CBS will provide live mobilecasts, full episodes and video clips from the CBS network. A rundown of the soon-to-be programming on the Sprint TV-capable handset includes the CBS Evening news, clips from hit shows like CSI and Survivor, daily-updated clips from the Late Show with David Letterman and even clips from classics series like The Brady Bunch and I Love Lucy. The goodies CBS will receive in this partnership will allow the network to sell advertising across its programming on the Sprint TV platform. Just fan-bloody-tastic there, Sprint -- can we have a commercial-skipping DVR with that, please?

[Via Wirelessinfo.com]

Because missing even a second of this year's football draft could wreak havoc on your performance in the coming season's fantasy leagues, Sprint is thoughtfully broadcasting the "action" live to subscribers of their Sprint TV NFL Mobile package. While this news in and of itself is rather mundane (especially to us non-football fans), the fact that Sprint has exclusive wireless rights to the draft while Monday Night Football rights-holder ESPN is barred from streaming the broadcast to its Mobile ESPN subscribers is rather interesting, and could be indicative of future trends. Although the demand for mobile TV is still definitely up in the air, might there be a day when enough rabid football fans have 3G-enabled cellphones to make it profitable for wireless carriers to bid against traditional networks on the games themselves, and broadcast them exclusively to a mobile audience?

[Via Moco News]

Nickelodeon just announced their new Nick Mobile deal for Sprint TV subscribers. The new service, presumably pumped out by MobiTV, delivers more of those two minute video clips Sprint TV subscribers are accustomed to, only now from the Nick Jr. library which features kid faves such as Dora the Explorer, Blue's Clues, SpongeBob, and so on. So at least your little'ns will be entertained, albeit for a mere two minutes at a time, should you need to hunt 'em down.