You certainly wouldn't know it from the deluge of Windows Mobile Professional devices in every segment of the market these days, but believe it or not, Microsoft's still trudging along with the Standard edition for the handful of us who still favor the smallest package possible (and a physical numeric keypad, for that matter) to a touchscreen. HTC -- which has always had a penchant for packaging WinMo in as many form factors as it possibly can -- has distilled Standard into what can only be described as its ultimate execution in the S740, a bangin' little candybar that carries over the Touch Diamond's distinctive styling elements to a decidedly slimmer package.

We had a chance to put our hands on an S740 recently, and let's just put it this way: if there's a phone that could convince us Windows Mobile Standard was the way to roll, this would be it, no questions asked. It's stunningly beautiful, has one of the best displays we've ever seen on a device of this size and form factor, and you're still packing a full QWERTY keyboard should the need arise. We're told that the matte keypad will be replaced with a glossy one on the final production device, which is only going to bump the chic look yet another notch. Strong work, HTC -- now just cut us an American version to sell unlocked through Best Buy, and we'll call it a day.

HTC is keeping the S740 under wraps at IFA, but the crafty folks at newmobile managed to score some time with the new QWERTY slider, and it looks pretty decent. Thinner than the Touch Pro, the keyboard is basically the same, with the same sort of stealth-look backplate as the Diamond. No motion sensor, so the display only rotates when the slide is open, but that's really all we know -- the unit wasn't running a production-ready version of Windows Mobile, so impressions are a little up in the air. Hit the read link for more shots.

[Via Coolsmartphone]

Looking for the Touch Pro in a slightly less conspicuous package? HTC (who else?) thinks it has the answer in the S740, the first thorough revamp of the S710 of old. The basic concept is the same -- wrap Windows Mobile Standard into a candybar package with a slide-out QWERTY keyboard -- but the S740 takes design cues from the Touch Diamond and Touch Pro for a thoroughly 2008-ish look. The feature list has naturally been refreshed, too, with 7.2Mbps HSDPA on the 900 and 2100MHz bands (read: screw you, North Americans), quadband EDGE, a 3.2-megapixel fixed focus cam, WiFi, GPS, and a 2.4-inch QVGA display. And, you know, if all that isn't enough to impress your snobby friends, just slide open that keyboard, say "boom," and watch the jaws drop. Look for it to filter across Europe starting next month.