Modelabs follows up MTV3.3 with -- you guessed it -- MTV3.4
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Posts with tag Modelabs


France's Modelabs does serious business brewing up custom devices for companies looking to slap their logo on a line of cellphones, and the latest to enter the fray is going to be decidedly Swiss. TAG Heuer, best known for its watches, is looking to grow the brand well beyond wrist candy; the CEO says he was encouraged by the success of its recently-launched eyewear line and figured that the luxury phone market was a good market to tap next, a rumor that has dogged the company for most of this year. Look for the fruits of Modelabs' and TAG Heuer's joint efforts to materialize in the second half of 2008. Here's our question, though: will it tell the time? These guys wouldn't want to put their bread-and-butter division out of work, right?
It looks like the competition in the luxury phone market is heating up, as folks still trying to choose between Gresso, Vertu, GoldVish, the D&G RAZR, or the ridiculously pricey Black Diamond could see one more alternative in addition to the recently-unveiled LG Prada. According to Sybarites, Tag Heuer -- the folks responsible for Jeff Gordon and Tiger Woods' sumptuous wristwatches -- is teaming up with ModeLabs to introduce "a completely new phone" for deep-pocketed talkers. While details (including a sneak peek) are scant, the phone is "expected to be made of stainless steel and have many similarities to Tag watches," but it seems we'll just have to wait this one out before making any other far-reaching predictions.
Perhaps hoping to cash in on the apparent success of other joint ventures pairing the equally fickle fashion and cellphone industries, Levi's European outpost has announced a partnership with ModeLabs of France to slap the beloved Levi name and likeness on a series of handsets. The deal should come to fruition next year, though terms and product details were not announced (why must you torment us so, Levi?). This isn't the first time ModeLabs has done the fashionphone thing, so there's an inkling of hope these guys know what they're doing here -- but if we end up with something like a denim-clad RAZR, we're going to throw a fit.





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