Qualcomm's opting for the "la la la la, I can't hear you!" approach to the EU's decision to roll deep with DVB-H, it seems, committing $16.3 million in the UK to scoop up about 40MHz worth of nationwide spectrum for testing its own MediaFLO there, seemingly in an effort to woo locals to FLO's benefits. To be clear, Qualcomm says that it won't go solo with a commercial launch -- it wants a business partner to do that, much as it uses Verizon and AT&T in the States -- but it seems like the company has no problem dumping a few quid into getting the rejected standard some time in the spotlight. The odds are certainly against it, but hey, you've gotta admire their commitment.

Much like TD-SCDMA, China's looking to impress the world (or something) with its totally homegrown, totally proprietary, totally unused anywhere else "standard" for mobile TV in time for the Beijing Olympics. CMMB, as its known, is the protocol of choice for trials that have kicked off this month in Beijing and Shenzen (with Shanghai following on shortly), offering seven channels via a USB dongle. Portable media players and phones that offer CMMB compatibility should be available before too long, and by the time the Games kick off, the government body responsible for the build-out expects 37 cities to be online. We'd like to rail on it even harder, but let's be honest, it's not any more one-off than MediaFLO, now is it?

[Via IntoMobile]

These days, voice is the tip of the iceberg. Carriers are always -- and we do mean always -- looking for crafty ways to boost their average revenue per user, and with everyone and their brother offering an unlimited voice plan at this point, it's about data and value-add services more than it ever has been before. To that end, Verizon and AT&T have embraced MediaFLO as a way to keep their subscribers entertained on the road to the tune of a few extra bucks per month. AT&T's service, simply christened Mobile TV, has just launched with a pair of devices from Samsung and LG; naturally, we wanted to know whether the phones were worth the $199 and $299 AT&T's asking, respectively -- but perhaps more importantly, we had to figure out whether the service was worth sucking another $15 a month out of our already-strained wallets.

So our friendly local postman dropped this little gem off at our door this morning! That's right, your eyes don't deceive you -- it's an LG Vu of the CU920 variety, complete with Mobile TV support. We haven't had a chance to get the TV service up and running just yet, but we wanted to throw up a few visuals for everyone to feast on. In short, the screen's beautiful, we're pretty happy with the touch control so far, and we're pretty shocked at just how light this phone is. Click on, people! Do it!

MediaFLO is about to cut loose for AT&T customers this morning and we've got video to prove it. After the break you'll find Mobile TV running on LG's new $300 (2-year, after $100 rebate) Vu, one of just two Mobile TV compatible handsets launching on AT&T May 4th -- the other being the $200 (2-year, after $100 rebate) Samsung Access. Performance looks reasonably snappy when scrolling through the channel guide although some of the exclusive PIX and CNN Mobile Live content is not yet available. S'ok, AT&T has three more days to throw the big blue switch on the broadcast TV service which includes a $15/month unlimited Mobile TV access plan. Hear that Verizon? AT&T's about to step all over your portable TV game in the US market.

[Via MyFoxUtah]

Ah ha! So this is what DISH Network was planning on doing with its recently-purchased swath of spectrum. Just under two months after analysts pondered what the firm was thinking throwing out bids for a smidgen of bandwidth -- and not even a fortnight after the ICO G1 successfully launched in order to bring DVB-SH to America -- out comes the whole truth. The satcaster is teaming up with Alcatel-Lucent to test the Digital Video Broadcasting - Satellite services to Handhelds technology right here in the US, with A-L providing the equipment, test tools and training. The evaluation will be taking place at a DISH facility in Atlanta from May until August, with the ultimate goal to "validate the performance and cost-efficiency of the DVB-SH standard." As expected, we're only given crumbs of information as to where this partnership may lead, but we should be much more clear on everything by the time the summer concludes.

Germany's been one of the European countries protesting the hardest against the EU's selection of DVB-H as the union's mobile TV standard of choice -- and for good reason, seeing how it already had a nice little chunk of cash sunk into T-DMB. We're not sure if this is Germany's version of passive-aggressive civil disobedience or if this is just how they plan on rolling for the time being, but Vodafone Germany is actually looking at rolling out a pair of phones next month that simply pull down plain ol' DVB-T signals -- the kind generally destined for home televisions, not pockets. This obviously gives the service a far larger footprint and content profile right off the bat, but the tradeoff is that DVB-T was never designed for the small screen and suffers from a greater power draw than either DVB-H or T-DMB. Anyhoo, the phones in question are the Windows Mobile-powered g-Smart t600 from Gigabyte alongside LG's HB620T clamshell. Both are expected to go out the door for about €100 ($159) on contract, apparently, which is just as well seeing how the t600 lacked 3G data last time we checked in on it. Who'd really trade fast data for television that's going to drain your battery faster than you can say "David Hasselhoff," anyway?

[Via the::unwired]

Okay, first the bad news: we're hearing that AT&T's most expensive Mobile TV package is going to run a stiff $30 a month. Now, the good: you're paying for a heck of a lot more than just tee-vee there. Our tipster tells us that AT&T is expecting to launch a grand total of three packages of its MediaFLO-based service come the 4th of next month; first up is Limited, which will run $13 a month and offer Fox, CBS, NBC, and NBC News. This one is so limited, in fact, AT&T's limiting it right off their website -- it seems you'll have to call customer service to get hold of this particular setup. Next is Basic at $15 a month (seriously, who's going to not pay the $2 more over Basic?), which includes the full range of channels: the aforementioned four plus Comedy Central, MTV, Nickelodeon, CNN Mobile, Sony Pictures, and ESPN. Finally, the Plus package should feature the same lineup as Basic but bundles unlimited MEdia Net and Cellular Video for $30 a month, and we suspect this is the plan most Mobile TV subscribers are going to snatch up. We still think this could end up being a tough pill to swallow for a lot of power users who've graduated to SlingPlayer Mobile, but with simpler devices like the Samsung Access (pictured) in the mix for Mobile TV, who knows -- they might find a target demographic yet.

[Thanks, Rayne]

Likely feeling pressure to innovate as competitors like DVB-H and MediaFLO close the mobile TV gap, MobiTV is prepping a plethora of improvements to its software and back end that should be hitting customers everywhere next month. Perhaps the single biggest improvement will be the system's capability to multicast programming on the fly based on the real-time popularity of a channel in a given area, rather than unicasting it and requiring significantly more bandwidth be sapped from the data pipe. Speaking of real-time, ads will now be injected on the fly -- and they'll be targeted, too, giving users some semblance of a reason to not change channels or put the phone back in their pocket when their program cuts to commercial break. MobiTV also says that it has somehow managed to cut channel change times down to a second or less -- a huge improvement over the existing software -- addressing a complaint leveled by many a MobiTV user over the years. Sure, AT&T's rolling out MediaFLO next month -- but if there's a message in these developments here, it's that these guys don't plan on slipping quietly into the night.

Ever wonder why it's so dang hard to get a Nokia N77 or N92 and service to go along with it? Yeah, Nokia is too, and it's starting to voice its frustration over the molasses-like uptake mobile TV systems have experienced over the last several years. The company has openly pushed DVB-H for a while now, scoring a huge win when the European Union recently formally ratified the standard as Europe's infrastructure of choice -- but neither carrier rollouts nor burgeoning customer demand have followed suit the way it had figured they would. Nokia's head of internet services has gone so far to say that mobile TV's in "turmoil," largely because folks are pleased as punch just downloading their vids over 3G instead of using a more traditional, more television-like setup like DVB-H to keep them entertained. Will carriers and manufacturers end up abandoning the whole concept when they realize there's a long trail of more red ink ahead (in the form of rollouts, marketing, hardware development, and the like) before they hit the black? And if so, how are we going to live our dream of SOAPnet Mobile?

[Via mocoNews]

Just months after Alcatel Lucent and SFR hosted DVB-SH trials across the pond comes word that the mobile TV technology is headed Stateside. ICO Global Communications is donning the party hats and going through buckets upon buckets of ice cream in celebration of a successful satellite launch that will eventually bring those yearned-after mobile television goods to the US, Puerto Rico, and the US Virgin Islands. The ICO G1 was placed into its initial geosynchronous transfer orbit yesterday afternoon, and now the company is eagerly awaiting certification that the bird is fully operational (and can pass the final FCC milestone) by May 15th. If all goes to plan, Las Vegas, Nevada and Raleigh / Durham, North Carolina will be gifted with ICO mim (mobile interactive media) service trials "later this summer," though a commercial launch isn't slated to occur until "later in 2009."

[Via phonemag], image courtesy of WESH]

While we're all twiddling our thumbs and waiting patiently for next month's Vu release on AT&T, we suppose some reading materials couldn't hurt, right? We've found no earth-shattering surprises in these quick guides that are filtering their way into corporate stores, but we do think it's kinda funny that they're pushing Cellular Video right alongside Mobile TV on page one; then again, with a MediaFLO launch that covers just a fraction of AT&T's total coverage area, we suppose we'll still need some entertainment when we're out in the sticks. Video Share instructions are here, along with the comforting reminder that a light finger press is sufficient to operate the Vu's touch screen -- so yeah, we're pretty much educated and ready, AT&T. Bring it on.

[Thanks, anonymous tipster]

The Vu is going to end up stealing the bulk of the spotlight when AT&T's initial Mobile TV devices launch in May, but the Samsung Access has one key advantage over its sexier stablemate: aggressive pricing. The wide-load candybar (thanks to the landscape display) will run $100 less than the Vu while offering the same quantity and quality of brainpower-sapping television. In fact, we imagine there'll be a contingent of folks who actually prefer the physical keypad (gasp!). We wish Samsung had put just a little bit more thought and energy into the Access' physical design -- there's no rule saying a $199 phone has to be ugly, last time we checked -- but it's functional, looks and feels solid, and you'll still manage to impress the neighbors when you fire up CNN. AT&T had a functional MediaFLO node in Las Vegas, as evidenced by the glorious footage we took in while hanging out at the Access' kiosk; hit the gallery for some more visuals of the device in action.

We kid you not. Panasonic is working on a new low-voltage (1.5v) plasma technology which it says will rival OLED displays in brightness, thinness, and contrast. Better yet, Panasonic claims that its plasmas can be manufactured for "much less money" than OLEDs. Panny already has plans to include their new plasma displays in cellphones for use with AT&T's Mobile TV service, gas pumps, ATMs, and on HP printers under a new exclusive two-year deal. Color us impressed if the new displays look anything like the 3.5-inch, 854 x 480 pixel Viera phone instead of that anemic looking phone pictured above which accompanied the press release.

Gemstar-Tv Guide has launched a new web-enabled version of its source for all things telly related with M.TVGuide.com. The site offers a 14-day ahead look at all your favorite programming including episode guides, news, recaps, and likely anything else TV-related in the entertainment world -- if you're into that type of thing. If you choose to register with your mobile number, you can then opt in for series and show reminders via text message, and never miss Oprah again. All we need now is for it to talk to our Slingbox and sort out automatically recording anything we forgot to set up on the PVR.