Just in time for the run-up to the 2008 Presidential election, MediaFLO has added in a trio of news sources to give you your fix wherever you are. CNBC, MSNBC and FOX News have all been added to the lineup in order to give you varying views on the same topics at hand. Available to Verizon Wireless and AT&T subscribers, the channels will offer simulcast programming in line with what's happening on the tele, though we'd caution you not to watch too much coverage during your morning board meeting.

[Via phonescoop]

Just as we'd envisioned, the Invision candybar (if a phone this stubby can, in fact, be called a candybar) from LG is now a reality for AT&T. The phone becomes just AT&T's third to support its MediaFLO-based Mobile TV service, taking a similar line to Samsung's Access by stuffing a landscape display, 1.3-megapixel camera, and HSDPA into a squarish case that's sure to make minimalists and traditionalists swoon; what's more, it also takes the honor of being AT&T's smallest Mobile TV-equipped handset to date. It's available today for $99.99 with a $50 rebate and two years' worth of commitment -- just be sure to factor the cost of the Mobile TV add-on into your budget.

So, we figure one of two things has happened here: either the Samsung Access has been a solid seller for AT&T, leading the carrier to request a near-clone from competitor LG -- or LG saw the Access and felt compelled to provide a clone of its own volition. Either way, the CB630 Invision is getting to the AT&T Mobile TV fight a little late, because we're actually hearing that the Access is already scheduled for an official sunset (not Sunset) on August 24, along with the Sony Ericsson Z750, Samsung SLM, and the Mobile TV-less version of the LG Vu, the CU915. We're also hearing that it'll launch on August 13 for $99.99 on contract with a $50 rebate, so getcha popcorn ready, people.

[Thanks, anonymous tipster]

We wouldn't say they're necessarily crying foul, but Verizon is quick to point out that AT&T used its clout as an Olympic sponsor to secure an exclusive on an Olympic coverage channel for its MediaFLO-based mobile TV network. It's a big deal for Verizon simply because it and AT&T are the only two US carriers to offer such a feature at this point -- but there's probably no use crying over spilled milk, and sure enough, Verizon's busy setting up a video series on its VCAST content deck that'll offer highlights of the Olympic action out of Beijing. AT&T, meanwhile, picks up an exclusive through NBC Olympics 2Go -- so we hope you Vu and Access owners are medley swimming fans.

Well well, what have we here? Nary a fortnight after Qualcomm committed $16.3 million in the UK to scoop up about 40MHz worth of nationwide spectrum to test MediaFLO there, along comes word that two huge across-the-pond players may be interested. If you'll recall, Qualcomm noted that it wouldn't be launching commercially in the UK sans a partner, but according to the Financial Times, O2 has expressed interest in the chipmaker's plans, specifically noting that "MediaFLO is a technology well suited to providing TV to mobiles." Beyond that, Auntie Beeb proclaimed that she was "watching the current situation with interest." We know, this could all boil down to nothing in a matter of seconds, but it's certainly worth keeping an eye on until that does / doesn't happen.

[Via IntoMobile]

Qualcomm's opting for the "la la la la, I can't hear you!" approach to the EU's decision to roll deep with DVB-H, it seems, committing $16.3 million in the UK to scoop up about 40MHz worth of nationwide spectrum for testing its own MediaFLO there, seemingly in an effort to woo locals to FLO's benefits. To be clear, Qualcomm says that it won't go solo with a commercial launch -- it wants a business partner to do that, much as it uses Verizon and AT&T in the States -- but it seems like the company has no problem dumping a few quid into getting the rejected standard some time in the spotlight. The odds are certainly against it, but hey, you've gotta admire their commitment.

Qualcomm may be many things, but it ain't stupid. On what basis do we make that bold claim? Historically, it's been very good about supporting and profiting from standards that aren't its own with one hand, even as it's pushing alternatives with the other. They've pulled this trick recently with comprehensive LTE support with CDMA migration -- a double whammy, considering that CDMA is Qualcomm's baby and LTE goes head to head with Qualcomm's UMB. Now, the firm is pairing up its MediaFLO mobile TV tech on a single hunk of silicon with support for ISDB-T, used in Japan and Brazil; essentially, the idea is that free programing would flow over ISDB-T and pay channels would come down on the FLO signal. It's an interesting concept, we suppose, but with mobile TV yet to be a profitable venture in most parts of the globe, it might be still be an idea just a bit ahead of its time.

[Via Phone Scoop]

In a case of oh shiznit, LG and Samsung are combining forces to protect their mobile TV interests in the US. With Qualcomm's proprietary MediaFLO digital broadcast technology rapidly gaining a mobile TV foothold in the US (thanks to AT&T and Verizon) and Europe standardizing on DVB-H, it seems that LG and Samsung (the once proud and gloating parents of the DMB standard) have little choice but to support the ATSC's attempt to create the ATSC-M/H standard in the US... about three years too late. Of course, the ultimate victor will have very little to do with what's best for the consumer and everything to do with who is most successful at lobbying the government. Oh, did that sound bitter? Good.

So our friendly local postman dropped this little gem off at our door this morning! That's right, your eyes don't deceive you -- it's an LG Vu of the CU920 variety, complete with Mobile TV support. We haven't had a chance to get the TV service up and running just yet, but we wanted to throw up a few visuals for everyone to feast on. In short, the screen's beautiful, we're pretty happy with the touch control so far, and we're pretty shocked at just how light this phone is. Click on, people! Do it!

Okay, first the bad news: we're hearing that AT&T's most expensive Mobile TV package is going to run a stiff $30 a month. Now, the good: you're paying for a heck of a lot more than just tee-vee there. Our tipster tells us that AT&T is expecting to launch a grand total of three packages of its MediaFLO-based service come the 4th of next month; first up is Limited, which will run $13 a month and offer Fox, CBS, NBC, and NBC News. This one is so limited, in fact, AT&T's limiting it right off their website -- it seems you'll have to call customer service to get hold of this particular setup. Next is Basic at $15 a month (seriously, who's going to not pay the $2 more over Basic?), which includes the full range of channels: the aforementioned four plus Comedy Central, MTV, Nickelodeon, CNN Mobile, Sony Pictures, and ESPN. Finally, the Plus package should feature the same lineup as Basic but bundles unlimited MEdia Net and Cellular Video for $30 a month, and we suspect this is the plan most Mobile TV subscribers are going to snatch up. We still think this could end up being a tough pill to swallow for a lot of power users who've graduated to SlingPlayer Mobile, but with simpler devices like the Samsung Access (pictured) in the mix for Mobile TV, who knows -- they might find a target demographic yet.

[Thanks, Rayne]

While we're all twiddling our thumbs and waiting patiently for next month's Vu release on AT&T, we suppose some reading materials couldn't hurt, right? We've found no earth-shattering surprises in these quick guides that are filtering their way into corporate stores, but we do think it's kinda funny that they're pushing Cellular Video right alongside Mobile TV on page one; then again, with a MediaFLO launch that covers just a fraction of AT&T's total coverage area, we suppose we'll still need some entertainment when we're out in the sticks. Video Share instructions are here, along with the comforting reminder that a light finger press is sufficient to operate the Vu's touch screen -- so yeah, we're pretty much educated and ready, AT&T. Bring it on.

[Thanks, anonymous tipster]

The Vu is going to end up stealing the bulk of the spotlight when AT&T's initial Mobile TV devices launch in May, but the Samsung Access has one key advantage over its sexier stablemate: aggressive pricing. The wide-load candybar (thanks to the landscape display) will run $100 less than the Vu while offering the same quantity and quality of brainpower-sapping television. In fact, we imagine there'll be a contingent of folks who actually prefer the physical keypad (gasp!). We wish Samsung had put just a little bit more thought and energy into the Access' physical design -- there's no rule saying a $199 phone has to be ugly, last time we checked -- but it's functional, looks and feels solid, and you'll still manage to impress the neighbors when you fire up CNN. AT&T had a functional MediaFLO node in Las Vegas, as evidenced by the glorious footage we took in while hanging out at the Access' kiosk; hit the gallery for some more visuals of the device in action.

Sony just revealed a bit more about AT&T's Mobile TV service launching in May. We now know that one of the two exclusive AT&T channels will be called PIX, Sony's new feature film channel for cellphones. The service is a first of its kind in the US... for good reason. Oh, it's not that we have anything against the roster of films including "Ghostbusters," "Philadelphia" and "Karate Kid." It's more the prospect of sitting in front of that tiny mobile screen to watch a full-length film without the ability to pause, fast forward or rewind. This is live broadcast folks. Nevertheless, Sony Pictures claims to understand the risk. According to Eric Berger, VP Mobile Entertainment at Sony Pictures Television, "We recognize that people are on the go with their mobile phone and coming and going. This isn't for people looking to view a movie for the first time. It's OK to miss the beginning." Films will run on PIX for a month with new additions added weakly weekly.

They haven't revealed anything we didn't already know, but AT&T's finally come out with a semi-firm date for the launch of its MediaFLO-powered mobile TV service which will be branded simply as "AT&T Mobile TV." It'll be available to subscribers in May -- no specific date just yet -- on two exclusive handsets, the Prada-esque LG Vu and the more pedestrian Samsung Access; the Vu features an expansive touchscreen and 2 megapixel camera, while the Access makes do with a smaller landscape display and a 1.3 megapixel sensor. Both feature Bluetooth and 3G data, but the real story here is Mobile TV itself, which will come with two new channels that are exclusive to AT&T (in other words, unavailable on the other live MediaFLO service, VCAST TV from Verizon). The latest, hottest way to burn productivity on the go gets real in just a few short weeks, folks, so finish up whatever remaining work you have now.

We think MediaFLO's footprint, carrier buy-in, and device support are all still too puny for the Qualcomm division to be in the black, but you know how they say you should feed a cold? Yeah, it looks like MediaFLO's taking the approach to its little situation, spending its way to success. The new hires are all the way up at the Senior Vice President level, bringing in industry experience from ABC and Viewsonic for the programming / advertising and sales / marketing roles, respectively. Hopefully the new headcount dovetails nicely with the impending AT&T launch, because, you know, if there's one thing you need to wring some success out of a media service with a monthly fee attached, it's content.

[Via mocoNews]