3's Facebook-loving INQ1 launches in the UK
[Thanks, David M.]
Posts with tag Hutchison3

We hate to make you feel like a loser with your 1-point-whatever Mbps upstream data card there, but over in Italy, Ericsson and 3 are doing everything they can to put that card out of business. It appears that through nothing more than a series of software and infrastructure tweaks, the companies have managed to establish uplink data connections at a whopping 5.8Mbps. Oh, and get this -- it's not some fancy, futuristic trial, either, this was all done using 3's existing commercial network. Good news for Italians, and ultimately, good news for anyone that's not looking forward to waiting for LTE to take over.
The Symbian Foundation's founding member list was nothing to sneeze at, featuring the likes of Vodafone, Samsung, LG, AT&T, and of course Nokia, Sony Ericsson, and Motorola -- but the initiative is getting even stronger here with the addition of a couple other major carrier players, a chipset giant, and a heaping handful of software firms. From the carrier side, 3 and America Movil get added to the list; Marvell joins Texas Instruments from the silicon side of things, and the app developers now include Aplix, EB, EMCC Software, Sasken, and TietoEnator. We're not going to lie, we're not familiar with some of these devs -- but when you're fighting juggernauts like Android and LiMo to win the hearts and minds of the open-platform public, you need all the ammo you can get.
Why can't we just have and enjoy the latest, greatest pre-4G technology for a few frickin' minutes without having our collective attentions immediately redirected to the next latest, greatest thing? Qualcomm has gone and spoiled all the fun by announcing that it'll be setting up HSPA+ trials with Australia's Telstra, Italy's Telecom Italia, Hutchison 3 in the UK, and Telefonica this year to deliver downlink speeds up to 28Mbps as an evolutionary upgrade to the networks' already-deployed HSPA systems. If all goes well, Qualcomm expects that the technology could be commercialized as early as 2009, potentially putting it head-to-head with the very first volleys in the race to true 4G via LTE. 28Mbps, 173Mbps... we think we know which one we'd rather have in our backyard.
Because the mobile industry isn't nearly monetized enough as it is (we jest, we jest), big players have come out of the woodwork at Mobile World Congress this year to announce some pretty heavy initiatives with the goal of revolutionizing the way we're hit up with advertising on our phones. Nokia has actually come forward with two mobile ad headliners: first, the Nokia Media Network is now official, bringing together ads on Nokia's own sites as well as 70-plus publishers' and carriers' properties under a single umbrella, all made possible by the company's 2007 acquisition of Enpocket; second, Nokia Siemens Networks has announced a turnkey solution for folks wishing to bite the targeted mobile ad bullet, spanning from consulting to infrastructure and ad delivery. Meanwhile, the big five carriers in the UK -- Vodafone, Orange, T-Mobile, O2, and 3 -- have announced that they're working with the GSM Association to develop a common standard for measuring mobile ad reach, a marked change in some of the carriers' typical policies of keeping customer metrics well out of reach of potential advertisers and therefore limiting interest. One of those carriers, O2, has separately revealed that it has launched its own mobile advertising service (take that, Nokia Media Network) following a 2007 trial that will allow advertisers to get really, really down and dirty with their target demos -- age, location, browsing behavior, and so on -- through a system that generated a 6 percent click-through rate in testing. As long as the average phone display stays QVGA or lower, we're pretty sure we're not down with teeny, tiny banner ads all up in our business, but it's the wave of the future, it seems.
Despite an ongoing spat between the UK's 3 and the whole lot of its larger rivals, the scrappy 3G-focused carrier has managed to bury the hatchet long enough with T-Mobile to ink an agreement to share some towers. Virtually every carrier across the world with WCDMA capability is struggling to find the balance between buildout -- an extraordinarily expensive proposition -- and profit, and it seems that collaborating with even the fiercest rivals might be the way to go in the interest of expanding footprint rapidly, keeping existing customers happy, and winning the occasional data-hungry conquest. Not to mention that Orange and Vodafone have already gone public with a similar agreement, and when you're competing with a juggernaut like Voda in any segment, joining forces sounds like a good idea.
The underdog in Britain's mobile market, 3, is accusing its larger rivals of trying to shut it out of the market to the tune of £250 million (about $500 million), taking its sob story all the way to the UK's court system. The claim revolves around a series of meetings in 2005 of the Operator Steering Group -- a group to which Vodafone, T-Mobile, Orange, O2, and 3 all belonged -- in which everyone but 3 voted to keep the nation's number transfer delay at five days, despite the fact that the process takes mere hours in other European countries. 3 claims that the larger carriers are using this excruciatingly long window to convince folks porting their numbers to 3 to stay by throwing fantastic discount packages their way. On the surface it all sounds like a plea for government help when the little guy finds itself unable to compete, but who knows, maybe there's some actual collusion going on here.
In much of Europe, 3G data is traditionally as expensive as it is plentiful -- a safe haven of wireless email for businessfolk with a corporate card, yes, but that's about it. T-Mobile UK, for example, charges £29 (about $57) for its cheapest unlimited laptop data plan, likely keeping it out of reach of a good fraction of the otherwise interested masses. 3 may be changing the game next month, though, on rumors that it'll roll out a handful of data plans significantly cheaper than its closest competition. Monthly plans of £10 for 1GB, £15 for 3GB, and £25 for 7GB (about $20, $30, and $50, respectively) are said to be in the cards, taking advantage of HSDPA's generous (and now largely underused) capacity. Even better, 3 will allow subscribers to tether their handsets at these rates or pick up a modem; it's not known how much the modem will cost, but a nice, round "naught" is getting tossed around as a possibility for existing customers. All things considered, it looks like carriers are poised to take a different approach to recouping their 3G investments -- popularity over high price -- and we'd say that's a good thing.




Other Weblogs Inc. Network blogs you might be interested in: