3 UK launches Nokia N97, Skype calling's a go

[Via Unwired View]
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Maybe we're just way, way off base here, but we're fairly certain the UK mobile market doesn't need yet another competitor that won't offer anything substantially different than what's already out there. According to a new report from The Observer, BT is considering the launch of a mobile phone operation as part of a "joint venture with T-Mobile and 3 in a bid to boost profits by cashing in on the migration of broadband and internet services to mobile devices." Of course, BT has dabbled in hybrid handsets before, but as expected, adoption was remarkably low. Our take? We can't see a washed-up mobile operator being any more successful in today's trying times than it was originally, but hey, we'll gladly sit back and watch the fireworks if it has the stones to try.
We hate to make you feel like a loser with your 1-point-whatever Mbps upstream data card there, but over in Italy, Ericsson and 3 are doing everything they can to put that card out of business. It appears that through nothing more than a series of software and infrastructure tweaks, the companies have managed to establish uplink data connections at a whopping 5.8Mbps. Oh, and get this -- it's not some fancy, futuristic trial, either, this was all done using 3's existing commercial network. Good news for Italians, and ultimately, good news for anyone that's not looking forward to waiting for LTE to take over.
The Symbian Foundation's founding member list was nothing to sneeze at, featuring the likes of Vodafone, Samsung, LG, AT&T, and of course Nokia, Sony Ericsson, and Motorola -- but the initiative is getting even stronger here with the addition of a couple other major carrier players, a chipset giant, and a heaping handful of software firms. From the carrier side, 3 and America Movil get added to the list; Marvell joins Texas Instruments from the silicon side of things, and the app developers now include Aplix, EB, EMCC Software, Sasken, and TietoEnator. We're not going to lie, we're not familiar with some of these devs -- but when you're fighting juggernauts like Android and LiMo to win the hearts and minds of the open-platform public, you need all the ammo you can get.
Not quite a year since the original Skypephone made a minor splash across the pond comes word that the second iteration is nearly ready to be removed from the oven. Slated to launch on 3 (of course), this candybar-styled handset will reportedly boast HSDPA connectivity, a 2.2-inch QVGA display, a respectable 3.2-megapixel camera, integrated Skype and "built–in modem drivers so you can use it as a dongle for your PC or Mac." We're particularly fond of that last part -- are any of you other carriers listening here? Check it out sometime in the mysterious future for a currently undisclosed price.
The countries continue to fall ahead of Apple's presumed June 9th, 3G iPhone announcement at WWDC. This time it's Hong Kong and Macau -- foothold populations as Apple eyes the big Japanese, Russian, and Chinese prizes which have thus far avoided Jobs'
Why can't we just have and enjoy the latest, greatest pre-4G technology for a few frickin' minutes without having our collective attentions immediately redirected to the next latest, greatest thing? Qualcomm has gone and spoiled all the fun by announcing that it'll be setting up HSPA+ trials with Australia's Telstra, Italy's Telecom Italia, Hutchison 3 in the UK, and Telefonica this year to deliver downlink speeds up to 28Mbps as an evolutionary upgrade to the networks' already-deployed HSPA systems. If all goes well, Qualcomm expects that the technology could be commercialized as early as 2009, potentially putting it head-to-head with the very first volleys in the race to true 4G via LTE. 28Mbps, 173Mbps... we think we know which one we'd rather have in our backyard.
Because the mobile industry isn't nearly monetized enough as it is (we jest, we jest), big players have come out of the woodwork at Mobile World Congress this year to announce some pretty heavy initiatives with the goal of revolutionizing the way we're hit up with advertising on our phones. Nokia has actually come forward with two mobile ad headliners: first, the Nokia Media Network is now official, bringing together ads on Nokia's own sites as well as 70-plus publishers' and carriers' properties under a single umbrella, all made possible by the company's 2007 acquisition of Enpocket; second, Nokia Siemens Networks has announced a turnkey solution for folks wishing to bite the targeted mobile ad bullet, spanning from consulting to infrastructure and ad delivery. Meanwhile, the big five carriers in the UK -- Vodafone, Orange, T-Mobile, O2, and 3 -- have announced that they're working with the GSM Association to develop a common standard for measuring mobile ad reach, a marked change in some of the carriers' typical policies of keeping customer metrics well out of reach of potential advertisers and therefore limiting interest. One of those carriers, O2, has separately revealed that it has launched its own mobile advertising service (take that, Nokia Media Network) following a 2007 trial that will allow advertisers to get really, really down and dirty with their target demos -- age, location, browsing behavior, and so on -- through a system that generated a 6 percent click-through rate in testing. As long as the average phone display stays QVGA or lower, we're pretty sure we're not down with teeny, tiny banner ads all up in our business, but it's the wave of the future, it seems.







