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Engadget's recession antidote: win one of 100 Microsoft Windows 7 pre-order discount codes! {Engadget}
Jun 25th 2009 1:10PM Choose me
Happy birthday: take a trip in America's largest flying gadget (part 2) {Engadget}
Mar 24th 2008 5:15PM Happy happy
Happy birthday: take a trip in America's largest flying gadget (part 1) {Engadget}
Mar 24th 2008 3:28PM Have a good one!
The hundred gadget giveaway, grand prize round: unlocked iPhone (4GB) {Engadget Mobile}
Sep 15th 2007 12:10AM Pick me
Teardown reveals iPhone parts cost two bills {Engadget Mobile}
Jul 2nd 2007 9:39PM You must factor in packaging and distribution (shipping) costs
Also advertising costs.
And you should also factor in the R&D cost (amortized over 2 or 3 years) on a per unit basis.
Also AT&T is getting a cut on the device.
When all is said and done you are probably looking at 50 to 60% profit for Apple. This is still huge! but your analysis overlooks the two biggest costs: R&D and promotional
Giveaway: have an iPhone on us! {Engadget}
Jun 30th 2007 12:54AM A real browser on the fly
More on Apple's new LED-backlit MacBook Pro {Engadget}
Jun 5th 2007 9:02PM No HDMI -- real shame
That new Dell XPS 1330 could be a MBP killer
Engadget Mobile relaunch giveaways - Samsung BlackJack {Engadget Mobile}
Jun 4th 2007 4:05PM Thanks, I'll take one
Engadget's relaunch giveaways: some Slingboxes {Engadget}
Sep 21st 2006 12:57PM Law and Order
