Recent Comments:
IMMI tracks ad exposure / effectiveness via cellphone, trips privacy alarms everywhere {Engadget}
Nov 15th 2008 3:49AM I got my phone shut off. I tried to call in but no one is answering. Looks like they no longer are accepting phone calls in anymore. I thought was had a contract too. This sucks. I think the big boss is Tom Zito. I'm going to write him. They should not turn off their phones and not give a way for us to call in to speak to someone live about it. I got into someone live by calling their phone number directly band they told me they turned off their phones and do not answer any more calls from us. They just want to send us a letter and then terminate us. Talk about cowardly!
IMMI tracks ad exposure / effectiveness via cellphone, trips privacy alarms everywhere {Engadget}
Nov 12th 2008 12:38AM Their main money source, partner Nielsen, was their downfall: Nielsen pulled out and shut down their bussiness with IMMI, effectively killing the company:
http://www.mediapost.com/publications/?fa=Articles.san&s=94406&Nid=49179&p=375014
Nice job Nielsen. Very short-sighted of them to get rid of the best media research tool. These companies talk a good deal but they don't want to put their money where their mouth is. Yes, we know the economy is bad now, but that is the time you should be investing in market research to better target your audience with smarter and more effective advertisements. Otherwise they are wasting money in the long term. Capitalist are always so myopic and short term profit driven. IMMI will go on in some form and will raise again in a few years. I hope Nielsen falls apart for their terrible decisions.
IMMI tracks ad exposure / effectiveness via cellphone, trips privacy alarms everywhere {Engadget}
Nov 11th 2008 11:41PM Sorry that this news is true. I can vouch for it as one of the employees about to be laid-off. Only a few of us here are left--90% are laid-off. Its very sad. 2 weeks severance. They are keeping a couple employees to help them shut down all the panels. It was good while it lasted and they may be back in a year or so once the economy is more conducive. But say good bye to IMMI.
IMMI tracks ad exposure / effectiveness via cellphone, trips privacy alarms everywhere {Engadget}
Nov 7th 2008 7:15PM News Flash: The company has just gone out of business. They laid off everyone today and are closing down all their panels, so all you folks out there with phones will not have them soon. They will all be shut off, and someone is going to ask for them back. They are essentially going into hibernation mode for a year or so until venture capital/the economy pics up again to start back up from the ashes. Too bad. It was a good company but just another victim of the Bush economic policies. NIelens also apparently rengged on their contract with IMMI and no longer was willing to pay. All future potential bussiness dried up too due to cuts in advertising depts. So IMMI ran out of money. I dont even think those that are due money will see any of it.
IMMI tracks ad exposure / effectiveness via cellphone, trips privacy alarms everywhere {Engadget Mobile}
Nov 7th 2008 6:38PM Was interesting. The company has just gone out of business. They laid off everyone today and are closing down all their panels. They are essentially going into hibernation mode for a year or so until venture capital/the economy pics up again to start back up from the ashes. Too bad. It was a godo company but just another victim of the Bush economic policies.
IMMI tracks ad exposure / effectiveness via cellphone, trips privacy alarms everywhere {Engadget}
Oct 27th 2008 3:36AM I got my Blackjack II. They have them and will send them out if you call enough and complain. Just have to keep at it and tell them you really want the blackjack. Tell them if they don't give you a blackjack that you will consider dropping out of the program. That seemed to do the trick. My guess is that it costs them to recruit us and we are important to keeping their statistical data good--they can't afford to lose to many of us members, which they have to replace in a special way that makes it expensive for them (we can't just volunteer, we have to be chosen). Well, we can use this to our advantage in getting what we want. We will have a lot of power if we members just organize more: we are like the workers in a company, they need us and we have power in solidarity. IMMI'ers of the world, unite! I say we should all get an iphone (i hear they are working on getting the Iphone to work with the program, btw).
