http://www.engadgetmobile.com Engadget Mobile http://www.engadgetmobile.com/media/feedlogo.gif http://www.engadgetmobile.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgetmobile.com/2008/02/12/qualcomm-plans-multiple-hspa-trials-this-year/http://www.engadgetmobile.com/2008/02/12/qualcomm-plans-multiple-hspa-trials-this-year/http://www.engadgetmobile.com/2008/02/12/qualcomm-plans-multiple-hspa-trials-this-year/#commentsFiled under: Telstra, HSDPA, Misc, HSUPA, Hutchison 3

Why can't we just have and enjoy the latest, greatest pre-4G technology for a few frickin' minutes without having our collective attentions immediately redirected to the next latest, greatest thing? Qualcomm has gone and spoiled all the fun by announcing that it'll be setting up HSPA+ trials with Australia's Telstra, Italy's Telecom Italia, Hutchison 3 in the UK, and Telefonica this year to deliver downlink speeds up to 28Mbps as an evolutionary upgrade to the networks' already-deployed HSPA systems. If all goes well, Qualcomm expects that the technology could be commercialized as early as 2009, potentially putting it head-to-head with the very first volleys in the race to true 4G via LTE. 28Mbps, 173Mbps... we think we know which one we'd rather have in our backyard.

[Via MobileBurn]

Read | Permalink | Email this | Comments]]>3hspahutchison 3Hutchison3qualcommtelecom italiaTelecomItaliatelefonicatelstratimtrialtrialsTue, 12 Feb 2008 12:18:00 ESThttp://www.engadgetmobile.com/2008/02/11/mobile-advertising-takes-center-stage-at-mwc/http://www.engadgetmobile.com/2008/02/11/mobile-advertising-takes-center-stage-at-mwc/http://www.engadgetmobile.com/2008/02/11/mobile-advertising-takes-center-stage-at-mwc/#commentsFiled under: Nokia, O2, Orange, T-Mobile, Vodafone, Misc, Hutchison 3

Because the mobile industry isn't nearly monetized enough as it is (we jest, we jest), big players have come out of the woodwork at Mobile World Congress this year to announce some pretty heavy initiatives with the goal of revolutionizing the way we're hit up with advertising on our phones. Nokia has actually come forward with two mobile ad headliners: first, the Nokia Media Network is now official, bringing together ads on Nokia's own sites as well as 70-plus publishers' and carriers' properties under a single umbrella, all made possible by the company's 2007 acquisition of Enpocket; second, Nokia Siemens Networks has announced a turnkey solution for folks wishing to bite the targeted mobile ad bullet, spanning from consulting to infrastructure and ad delivery. Meanwhile, the big five carriers in the UK -- Vodafone, Orange, T-Mobile, O2, and 3 -- have announced that they're working with the GSM Association to develop a common standard for measuring mobile ad reach, a marked change in some of the carriers' typical policies of keeping customer metrics well out of reach of potential advertisers and therefore limiting interest. One of those carriers, O2, has separately revealed that it has launched its own mobile advertising service (take that, Nokia Media Network) following a 2007 trial that will allow advertisers to get really, really down and dirty with their target demos -- age, location, browsing behavior, and so on -- through a system that generated a 6 percent click-through rate in testing. As long as the average phone display stays QVGA or lower, we're pretty sure we're not down with teeny, tiny banner ads all up in our business, but it's the wave of the future, it seems.

[Via mocoNews]

Read - Nokia Media Network
Read - Nokia Siemens Networks
Read - UK mobile companies to develop advertising standards
Read - O2 sets sights on mobile advertising market

Permalink | Email this | Comments]]>3adadsadvertisinghutchison 3Hutchison3mwcnokianokia media networknokia siemensNokiaMediaNetworkNokiaSiemenso2oranget-mobilevodafoneMon, 11 Feb 2008 22:12:00 ESThttp://www.engadgetmobile.com/2008/02/04/3-teams-up-with-royal-college-of-art-for-phones-of-the-future/http://www.engadgetmobile.com/2008/02/04/3-teams-up-with-royal-college-of-art-for-phones-of-the-future/http://www.engadgetmobile.com/2008/02/04/3-teams-up-with-royal-college-of-art-for-phones-of-the-future/#commentsFiled under: Culture, Handsets, Hutchison 3

When the mobile industry turns to college programs for design guidance, the results can be... shall we say, unusual. British carrier 3 recently enlisted the help of the Royal College of Art for a look at what phones of the future might look like and do, and needless to say, the results span the full gamut from mild to wild; on the mild side, for example, is the MÜ slider (pictured) that takes social networking to an extreme by showing all of the user's networks as points on a sphere -- totally realistic, totally believable, and probably destined for reality in the not-too-distant future. Moving to the wild end of the spectrum, the Auxo actually changes shape based on your profile. We don't see that one hitting shelves any time soon, but hey, keep on dreaming, guys.

[Via Shiny Shiny]

Read | Permalink | Email this | Comments]]>3concepthutchisonhutchison 3Hutchison3rcaroyal college of artRoyalCollegeOfArtMon, 04 Feb 2008 23:01:00 ESThttp://www.engadgetmobile.com/2007/12/19/t-mobile-3-holding-hands-for-3g/http://www.engadgetmobile.com/2007/12/19/t-mobile-3-holding-hands-for-3g/http://www.engadgetmobile.com/2007/12/19/t-mobile-3-holding-hands-for-3g/#commentsFiled under: T-Mobile, UMTS, Hutchison 3

Despite an ongoing spat between the UK's 3 and the whole lot of its larger rivals, the scrappy 3G-focused carrier has managed to bury the hatchet long enough with T-Mobile to ink an agreement to share some towers. Virtually every carrier across the world with WCDMA capability is struggling to find the balance between buildout -- an extraordinarily expensive proposition -- and profit, and it seems that collaborating with even the fiercest rivals might be the way to go in the interest of expanding footprint rapidly, keeping existing customers happy, and winning the occasional data-hungry conquest. Not to mention that Orange and Vodafone have already gone public with a similar agreement, and when you're competing with a juggernaut like Voda in any segment, joining forces sounds like a good idea.

Read | Permalink | Email this | Comments]]>33ghutchison 3Hutchison3t-mobileukWed, 19 Dec 2007 09:48:00 ESThttp://www.engadgetmobile.com/2007/12/16/uk-carriers-ganging-up-on-3/http://www.engadgetmobile.com/2007/12/16/uk-carriers-ganging-up-on-3/http://www.engadgetmobile.com/2007/12/16/uk-carriers-ganging-up-on-3/#commentsFiled under: O2, Orange, T-Mobile, Vodafone, Hutchison 3

The underdog in Britain's mobile market, 3, is accusing its larger rivals of trying to shut it out of the market to the tune of £250 million (about $500 million), taking its sob story all the way to the UK's court system. The claim revolves around a series of meetings in 2005 of the Operator Steering Group -- a group to which Vodafone, T-Mobile, Orange, O2, and 3 all belonged -- in which everyone but 3 voted to keep the nation's number transfer delay at five days, despite the fact that the process takes mere hours in other European countries. 3 claims that the larger carriers are using this excruciatingly long window to convince folks porting their numbers to 3 to stay by throwing fantastic discount packages their way. On the surface it all sounds like a plea for government help when the little guy finds itself unable to compete, but who knows, maybe there's some actual collusion going on here.

[Via textually.org]

Read | Permalink | Email this | Comments]]>3hutchison 3Hutchison3o2oranget-mobilevodafoneSun, 16 Dec 2007 15:44:00 ESThttp://www.engadgetmobile.com/2007/10/29/3-skypephone-is-free-in-the-uk/http://www.engadgetmobile.com/2007/10/29/3-skypephone-is-free-in-the-uk/http://www.engadgetmobile.com/2007/10/29/3-skypephone-is-free-in-the-uk/#commentsFiled under: Handsets, Java, UMTS, Hutchison 3

Right on schedule, you're looking at the just announced co-branded Skype phone: the 3 Skypephone. Sure, mobile Skype clients are already in worldwide use. This, however, marks the first time a carrier has fully embraced Skype which traditionally has been seen as a threat to carrier tariff schemes. Under 3's plan, Skype VoIP calls and IMs are free to any other Skype user just as long as you're under contract or top up your pay as your go account with at least £10 (about $21) each month. The £49 (about $101) 3G phone with 2 megapixel camera and microSD slot will be available in the UK on Friday; Australia, Austria, Denmark, Hong Kong, Italy, Ireland, Macau and Sweden sometime later in the year. Wanna see it in a video? Sure you do, locked-and-loaded right after the break.

[Via T3]

Read | Permalink | Email this | Comments]]>33 skypephone3SkypephoneskypeukvoipMon, 29 Oct 2007 08:08:00 ESThttp://www.engadgetmobile.com/2007/10/12/skype-and-3-team-up-for-mobile-internet-phone/http://www.engadgetmobile.com/2007/10/12/skype-and-3-team-up-for-mobile-internet-phone/http://www.engadgetmobile.com/2007/10/12/skype-and-3-team-up-for-mobile-internet-phone/#commentsFiled under: Handsets, Hutchison 3

Details are pretty light on this one, but Reuters is now reporting that Skype and UK cellphone operator 3 are currently working on a new handset that promises to "make Internet calls mobile." According to Reuters, the phone is expected to "work in the normal way," but also include an option to let users bypass all those hefty cellphone charges and contact other Skype users directly in order to save a few bucks. We assume that means Skype will operate over 3G data, although that's yet to be confirmed by either party. We should know more soon enough, however, as the handset is apparently on track to be released before the end of the year.

Read | Permalink | Email this | Comments]]>3cellphoneskypeukvoipFri, 12 Oct 2007 13:29:00 ESThttp://www.engadgetmobile.com/2007/08/23/3-cutting-hsdpa-pricing-in-uk/http://www.engadgetmobile.com/2007/08/23/3-cutting-hsdpa-pricing-in-uk/http://www.engadgetmobile.com/2007/08/23/3-cutting-hsdpa-pricing-in-uk/#commentsFiled under: HSDPA, UMTS, Hutchison 3

In much of Europe, 3G data is traditionally as expensive as it is plentiful -- a safe haven of wireless email for businessfolk with a corporate card, yes, but that's about it. T-Mobile UK, for example, charges £29 (about $57) for its cheapest unlimited laptop data plan, likely keeping it out of reach of a good fraction of the otherwise interested masses. 3 may be changing the game next month, though, on rumors that it'll roll out a handful of data plans significantly cheaper than its closest competition. Monthly plans of £10 for 1GB, £15 for 3GB, and £25 for 7GB (about $20, $30, and $50, respectively) are said to be in the cards, taking advantage of HSDPA's generous (and now largely underused) capacity. Even better, 3 will allow subscribers to tether their handsets at these rates or pick up a modem; it's not known how much the modem will cost, but a nice, round "naught" is getting tossed around as a possibility for existing customers. All things considered, it looks like carriers are poised to take a different approach to recouping their 3G investments -- popularity over high price -- and we'd say that's a good thing.

[Via GigaOM]

Read | Permalink | Email this | Comments]]>33gdatahsdpahutchisonhutchison 3Hutchison3umtsThu, 23 Aug 2007 20:02:00 EST